Productivity Tools That Will Make Your Marketing Easier
Work faster, and achieve quick results with top-notch productivity tools. Responding to emails, keeping up with social media, and following up on customers can get overwhelming for marketers and business owners. However, you don't have to do it all by yourself. Instead, you can automate these tasks using productivity tools.
Want to know which productivity tools can help? This article discusses the top five tools to eliminate stress and improve workflow.
Top 5 Productivity Tools to Facilitate your Marketing Efforts
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Different software enhance your productivity by streamlining and automating specific tasks. Let's check them out below.
1. Buffer
Effective social media marketing is a crucial aspect of any marketing strategy. However, it involves several responsibilities, including content creation, post scheduling, engagement, community building, etc.
Since it involves various tasks, running social media marketing alone will be daunting, consume time, and prevent you from performing other tasks. For this reason, use social media software like Buffer to get things done automatically.
One of the most critical social media activities you can automate with Buffer is post scheduling. With Buffer Publish, you can plan content and cross-promote several platforms to increase views. For example, you can create content on TikTok and simultaneously post on other social media platforms like Facebook and Twitter.
Buffer also offers reliable social media analytics that let you evaluate content to rate its performance. Its analytics feature displays content growth, revealing the total engagement and impression rate of a post over a period across different social media platforms. This way, you know what content to improve based on their number of views.
However, note that different social media platforms require different approaches to content growth. For example, Tiktok requires using trending sounds, effects, and page optimization, among others. To know more about increasing the post-consumption rate on Tiktok, learn Tiktok's algorithm hacks to get more views.
2. Pitch
As a marketer and business owner, pitching your services to clients and investors is what you do often, making it a repetitive activity that consumes time when done manually. However, you don't have to spend time designing presentations yourself because you can use Pitch's functional presentation tool.
It offers various customizable options to tweak and structure presentations to your preference. So, rather than create from a blank page, choose the ready-made template that matches your industry and intention. This comes in handy when you have impromptu meetings, as you can set up presentations in minutes to meet up with time.
Additionally, you save more time on the design process and spend more planning and creating persuasive content to convince clients and investors. You can establish positive first-time impressions by showcasing professionalism in your presentations.
Pitch offers the best features for creating pitch decks that drive engagement. So, create appropriate business models, audience analysis, market analysis, and project your business' mission to clients.
Then, customize the presentation to showcase your brand's identity. Use suitable fonts, and insert images to depict messages effectively.
3. Happyscribe
If you are a marketer seeking to grow online, you probably know how critical it is to communicate to your audience in their most preferred medium. But, perhaps, you also know transcribing audio is how you expand your reach by making your content accessible to more people.
If you know this, you are likely converting audio to text, and perhaps, you are doing this manually. However, manual transcription is time-consuming and error-inclined. So, if you want to facilitate your transcription process, automate the activity with Happyscribe transcription services.
It transcribes audio to text to over 120 languages and 45 formats. This allows you to transcribe content into multiple languages, allowing you to cater to your audiences' needs across the world.
Whether it's an interview, podcast, video clip, or more, you can change it conveniently to text using Happyscribe. So, instead of spending hours transcribing manually, convert your speech to text in no time.
Besides enjoying free time, you also experience a precise, accurate conversion without errors. This allows you to communicate effectively with your audience and portray yourself as a committed brand owner dedicated to delivering excellent results.
Happyscribe is intuitive and easy to use. You can begin transcribing your text immediately since it requires a minimal learning curve. Also, it provides a straightforward process; you only have to sign-up, upload the file, select the preferred language, and export the file after conversion.
This offers ease and speed, making the transcription more efficient and straightforward. You'll also expand your visibility by reaching more people in several languages. Hence, use Happyscribe to maximize time, eliminate human labor and produce accurate results for your audience.
4. Calendly
Scheduling and rescheduling meetings is a common hassle many marketers and entrepreneurs combat every day. Canceling, rescheduling, and sending emails back and forth to confirm clients' availability is rigorous. What's more? It takes time and prevents you from performing other functions relevant to your business.
It also lets you come across as unprofessional and blurs boundaries, so audiences reach you whenever they want and not when you are available. With Calendly, you can avoid these scenarios by scheduling meetings ahead based on your availability.
Then, you can share the calendar with your clients with a simple click. This allows you to meet with clients and investors on your schedule, establishing boundaries and providing enough time to prepare ahead adequately.
The app is equipped with several features that enhance meetings. For example, it automatically sends it to your clients after creating a schedule.
Also, it sends reminders to re-notify them of upcoming appointments, ensuring they show up or otherwise. This informs you about their unavailability ahead so you can adjust accordingly.
If you want to work with the audience's time, they will pick a convenient period and share it with you to confirm your availability. Essentially, Calendly gives you control over your time, creates restrictions, and facilitates productive meetings with prospects.
5. Semrush
Conducting adequate research is essential to achieving your marketing plan. This is why keywords research, competition analysis, and search engine optimization are essential.
However, searching for keywords and analyzing your competitors without a tool is rigorous and often inaccurate. Hence, the need for a marketing tool like Semrush.
It offers all the resources required to perform effective content marketing, social media, competitors, and keyword research. With precise reports on what your competitors are doing to succeed, you constantly imbibe functional trends to grow your business.
For example, it provides insights on what's driving traffic to their sites, so you can examine and improve yours to gain a competitive edge.
When developing content, explore the market to find the right keywords to work with and the most researched topics in your industry with Semrush. This way, you can create timely and relevant content your audience is searching for to improve your website rankings.
Also, monitor the content performance on Google and social media to identify the posts performing well and those that aren't. By doing this, you'll filter irrelevant content and focus on providing valuable posts that will generate the best return on investment.
Finally, Semrush provides different features that make your marketing effective. There are endless possibilities of what you can do, from domain and keyword analytics to competitive analysis and highly advanced reports. So, adopt this tool to make the most of your marketing efforts.
Must-Have Features of a Functional Marketing Tool
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There are several critical qualities of every winning marketing software. Below are the top three factors to look out for:
1. Intuitiveness
The primary reason for adopting marketing software is to make your work easier. Therefore, any marketing tool you use must offer a seamless and straightforward experience to let you execute tasks without any hassle. This involves an intuitive visual interface that provides suggestions on navigating functions.
Additionally, its design should be visually appealing and not confuse users. This entails using the right colors, fonts, and a clutter-free layout that helps them maneuver the app quickly.
2. Analytics
Analytics gives insight into your activities to measure results and progress. So, whether you use a design, social media, or marketing reserve app, it must have reporting features that provide feedback on your actions on the app.
This will let you stay accountable and track your progress to see if you are achieving expected results. You will also know the actions yielding the best outcomes and those that aren't. So, you know what activities to improve, abort and retain.
3. Integration
An excellent marketing software must integrate easily with other platforms. Its ability to work with different tools will enable easy collaboration, as you can share across several platforms.
For example, after designing, you can share the work on social media or with team members. You can also download it on Google Drive and convert it to PDF if the app supports these platforms. Therefore, ensure you work with marketing software that supports the major platforms you use.
Conclusion
Marketing tools are essential to help enhance your activities as a marketer or business owner. If you are looking to boost productivity while reducing difficulties and maximizing team effort, use the tools discussed in this article.