Articles - March 2022 - 2022

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Succeeding at Personalisation in a Privacy-Driven World

Succeeding at Personalisation in a Privacy-Driven World

Brands are yet to fully deliver on the promise of personalisation – and consumer demand for greater protection of their data is making it even harder. Here Candyspace managing director Matt Simpson looks at how to...

Candyspace Media
Candyspace Media 6 April 2022
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What Are APIs, How Do They Work, and Why Are They Beneficial to Marketers?

What Are APIs, How Do They Work, and Why Are They Beneficial to Marketers?

APIs or Application Programming Interfaces work as an intermediary that facilitates the safe transfer of information during data exchange between software applications and service providers. It benefits developers by...

Shelly Megan
Shelly Megan 6 April 2022
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Tips to Boost Customer Engagement by Using SMS Marketing Strategy

Tips to Boost Customer Engagement by Using SMS Marketing Strategy

Thanks to its accessibility, SMS marketing reaches more customers. Find out how to craft the perfect strategy to capture more customers and improve engagement.

Alex Alabiso
Alex Alabiso 5 April 2022
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How to Organize a Virtual Social Event for Your Business

How to Organize a Virtual Social Event for Your Business

There are numerous ways, tips, tricks, and processes to conduct a virtual event. But what you want is a perfect solution to achieve success in the end. So, without wasting any of your time, here is a complete overview...

Saanvi Patel
Saanvi Patel 5 April 2022
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Online Shopping Trends You Should Know in 2022

Online Shopping Trends You Should Know in 2022

The great news is that the revolution of the digital market is blazing, and it provides exhilarating scope for online stores to raise their brand attention and develop their market value.

luna charlotte
luna charlotte 4 April 2022
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Social Media Content Marketing For Startups: In-Depth Information on Content Marketing

Social Media Content Marketing For Startups: In-Depth Information on Content Marketing

Social media can be a powerful tool for marketing your business as a startup. It allows you to reach a large audience quickly and easily and can be a cost-effective way to promote your products or services.

Kaleem Faiz
Kaleem Faiz 4 April 2022
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10 Insightful Differences Between Paid Search and Organic Search

10 Insightful Differences Between Paid Search and Organic Search

If you want your business to have good online visibility, you need to take the necessary steps to rank high in search engines simply because most people search for answers using search engines. In addition, businesses...

Stephen Thompson
Stephen Thompson 1 April 2022
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Top 3 Free Websites to Generate Stylish Fonts for Instagram and WhatsApp

Top 3 Free Websites to Generate Stylish Fonts for Instagram and WhatsApp

Nowadays, people on Instagram and WhatsApp are using stylish fonts for their bio, stories, and posts. If you are wondering how they change the font style for their posts, then you are at the right place.

jm0831319 jm0831319
jm0831319 jm0831319 1 April 2022
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Hitachi High-Tech Analytical Science Automates 40% of Marketing Leads with Act-On

Hitachi High-Tech Analytical Science Automates 40% of Marketing Leads with Act-On

Hitachi High-Tech Analytical Science has automated 40% of all new marketing leads, saving on average 10 hours per month globally, following its implementation of growth marketing automation platform Act-On. Hitachi...

Emma Hill
Emma Hill 31 March 2022
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Podcast – Interview with Industry Experts on Martech Innovation and Efficiency

Podcast – Interview with Industry Experts on Martech Innovation and Efficiency

The second episode in a our ‘Marketing Futures’ series of the csuite podcast, produced in partnership with SAP. Guests from Kellogg Company, SPAR, India, and Emarsys, part of SAP, talk MarTech innovation and...

Russell Goldsmith
Russell Goldsmith 31 March 2022
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Content Marketing Trends for 2022

Content Marketing Trends for 2022

This article dives into the future of content marketing by exploring what might be ahead for marketers in 2022. Read our top suggestions for the best content for your marketing strategy.

George Waterman
George Waterman 30 March 2022
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Why You Should Be Using Facebook Ads Library

Why You Should Be Using Facebook Ads Library

Facebook Ads Library was released by Facebook in order to keep tabs on the advertisements that are being run by political ad accounts. However, they also opened it up to all advertisers so everyone can keep track of...

Priya Kumari
Priya Kumari 30 March 2022
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How Electronic Contract Management Simplifies Remote Corporate Governance

How Electronic Contract Management Simplifies Remote Corporate Governance

Let’s take a look at how electronic document management simplifies remote corporate governance and legal matters.

Gaurav Belani
Gaurav Belani 29 March 2022
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5 Tips to Move Forward with the Right Marketing Idea

5 Tips to Move Forward with the Right Marketing Idea

There’s a lot between thinking of a good marketing idea and making it happen for your business. Proper execution of your marketing plans can bring a lot to your business. To get there, you need actionable tips and...

Lydia Iseh
Lydia Iseh 29 March 2022
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Crucial Roles of Mobile Applications in Business Digital Transformation

Crucial Roles of Mobile Applications in Business Digital Transformation

Businesses from all over the world are moving towards smartphone apps. But what are the roles that these apps play for the benefits of such businesses? Here are a few insights you should read about.

Manish Rawat
Manish Rawat 28 March 2022
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What are the Latest US Consumer Media Trends?

What are the Latest US Consumer Media Trends?

Say a big hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions. As a trained scientist, I am obsessed with experimentation, empiricism and...

Jeremy King
Jeremy King 28 March 2022
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5 Working LinkedIn Automation Tools You Should Use Now to Generate Hot Leads

5 Working LinkedIn Automation Tools You Should Use Now to Generate Hot Leads

With more than 810 million like-minded experts under the same roof, LinkedIn is the largest social network for professionals. That’s why for organizations, it is the perfect platform to achieve business goals.

David Jhon
David Jhon 25 March 2022
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Values and Customer Loyalty

Values and Customer Loyalty

We’re constantly told that loyal customers are an asset, but look at research and you get a really keen sense of just how valuable they are. For instance, while just eight percent of customers in a typical online...

Louise Findlay-Wilson
Louise Findlay-Wilson 25 March 2022
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How Companies Can Make In-Person Events as Safe as Possible

How Companies Can Make In-Person Events as Safe as Possible

The Covid-19 pandemic has had a major impact on the events industry — both in the way events are held and the expectations of attendees in our post-Covid world. While health and safety have always been important...

Amy Button
Amy Button 24 March 2022
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Why Conversational Commerce is Crucial For Your Business

Why Conversational Commerce is Crucial For Your Business

In this article, we will talk about conversational commerce, why it'll be so important in the future, and its implementation.

Jay Ripton
Jay Ripton 24 March 2022
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6 Best Practices for Selling Products Through Social Media

6 Best Practices for Selling Products Through Social Media

Whether you’re trying to make a quick sale in real estate or you’re launching a new business venture with an entirely new line of items, social media can assist you in many different ways. Here are just a few.

Anna Fox
Anna Fox 23 March 2022
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Small Business Website Design in 2022: Do’s and Don'ts

Small Business Website Design in 2022: Do’s and Don'ts

The world of business operations that we have today is very different from what it was a few years ago. The increasing importance of websites in running modern businesses cannot be overlooked any longer.

Brey White
Brey White 23 March 2022
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How Brands Can Optimize Their Webpages for Google Search Intent

How Brands Can Optimize Their Webpages for Google Search Intent

Marketers already know that Google search intent is critical for SEO success. The term "search intent" refers to the intent or purpose of an Internet search, usually done on one of the major search engines...

Priya Kumari
Priya Kumari 22 March 2022
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Top Tips for Getting the Most Out of Your Marketing Automation Platform

Top Tips for Getting the Most Out of Your Marketing Automation Platform

Use of a marketing automation platform plays a vital role in growing a business – yet, Act-On’s recent research found that only 16% of respondents feel they are fully utilising their marketing automation tools to...

Emma Hill
Emma Hill 22 March 2022
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Don’t Resign Yourselves to The Great Resignation Just Yet…

Don’t Resign Yourselves to The Great Resignation Just Yet…

One of the not so unexpected downstream impacts of the pandemic that has swept across our planet is now being called “The Great Resignation”. What does that mean for the marketing automation industry and how might...

Tim Biddiscombe
Tim Biddiscombe 21 March 2022
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