Brian Lett
Brian Lett 16 June 2022

Why do Business Owners Read Online Reviews When Choosing Their Business Software?

A recent survey found that 75 percent of buyers consulted online reviews before making a purchase. Reviews play an important role in the buying process, particularly for larger companies. They build trust and social proof, which increases the likelihood of purchasing a product or service. Additionally, these reviews are valuable for evaluating the pros and cons of business software. Read on to discover the reasons why business owners should read online reviews.

Positive and Negative Reviews Boost Conversions

Research has shown that a single positive review can increase a company's conversion rate by 10%, and a hundred or more reviews can increase conversion rates by 37%. Positive reviews increase trust in a company, and if customers are satisfied with their experience, they are 31% more likely to make a purchase.

Even negative reviews can increase a company's conversion rate, as responding to them can improve their brand. By responding to negative reviews, a business owner can learn what customers expect from a company and rectify any issues they may have.

This is why business owners rely on business software reviews before making a decision to invest in business software.

Nevertheless, consumers are increasingly reading reviews before making a purchase. According to a study by Invesp, customers spend 31% more money with a company with positive reviews, and 98% of consumers make purchases after reading reviews on Yelp.

Customers typically read between four and six reviews before making a purchase, and the number increases as the financial commitment grows. Almost 64% of business software buyers are interested in reading at least six reviews before purchasing.

In addition to positive reviews, businesses can boost conversion rates by displaying product testimonials and customer feedback. Consumers trust reviews more than brand descriptions, and they are more likely to purchase a product that has received positive comments.

Therefore, by incorporating positive reviews and product testimonials into their website, businesses can increase their conversion rates and sales. In a study, displaying reviews increased sales by 18%.

Responding to negative reviews can improve the credibility of a business by demonstrating that a company cares about its customers. Responding to complaints and providing prompt customer service enhances customer loyalty by 45 percent.

However, failing to respond to customer reviews can damage a business's reputation and relationship with customers. So, if you're thinking about implementing a positive review system, read on!

They Create Social Proof

There are several reasons that people use social proof in their marketing campaigns. First, this type of content is highly effective because it can increase conversions. Secondly, it can show customers that they are not the only ones using your product or service.

Furthermore, it can show them that your customers trust you, reinforcing their decision to buy from you. Social proof is also compelling if a friend or family member has used your product or service before and recommends it to others. This can make them want to purchase your products and services or check out your website!

If you've ever purchased something from a friend, colleague, or acquaintance, they've most likely used it. Social proof can help them decide if a product or service is worth their money or not. It makes people feel confident and part of a larger community. Social proof is a crucial component of conversion optimization.

People feel more comfortable buying online when they know someone else has used the product. Social proof can be in the form of reviews, testimonials, or social shares. Even news coverage of your company can create social proof for your products and services.

To build social proof, share customer praise. This could be in the form of testimonials, social media mentions, and email responses. It takes time to build trust, but it will always work to your advantage.

Having satisfied customers as your social proof is a must. Creating a video testimonial can be the most effective way to show how your product works. Using videos to show a real-life example of how a customer uses the product can significantly impact purchasing decisions.

They Increase Trust

There are several benefits to reading online reviews of business software. Unlike Googling for business software, reviews are usually written by users who have firsthand experience with the software.

As a result, you can trust the opinions of other users if the software is relevant to your industry or job. You can also learn about new trends and features in the industry by reading these reviews. There are several factors to consider when reading online reviews. First, understand your needs and challenges before deciding on a particular program.

Considering the importance of positive online reviews, you can use these to your advantage. Positive online reviews are critical in capturing customers' attention and establishing trust. 92% of B2B buyers have purchased after reading a trusted review.

In addition, hearing what your customers have to say can help you improve the experience for your customers and you can reply to their comments to close the loop.

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