10 Ebook Marketing Strategies to Try in 2022
The key to success to all of these ebook marketing strategies is to apply creativity and cleverness to existing platforms where potential leads are found.
Do you dream of publishing a book that will catapult you and your business into the spotlight, captivate your target audience, grow your email opt-in list, and generate new sales? You can accomplish all this and more by publishing an ebook and marketing it the right way.
Whether you hire someone to write a book or write one yourself, publishing an ebook is one of the most efficient ways to build your visibility, credibility, and a deep connection with your core audience.
The key to the success of an ebook is to share relevant and meaningful content that is designed to help people solve a particular problem or help them improve their lives. In simple words, if you wish to impact people’s lives through your ebook, consider giving it away for free.
This is also a great way to get your foot in the door because the fact is, not everyone who will come across your book will buy it. However, most people will, granted the content is relatable and the knowledge shared is of great value.
With that said, remember that only writing a great ebook doesn't guarantee that you'll capture sales, gain recognition or generate opt-ins, not until you market it. To help you out, we have compiled a list of the ten most effective ebook marketing strategies for 2022 (and beyond). So, without further ado, let's dive right in:
1. Set up a Conversion Funnel for your Ebook
Once you have completed your ebook, it is time to create a marketing plan that will let you deliver, host, and increase the sales of your ebook. Theoretically, the right way to do this is by connecting to different platforms such as WooCommerce, WordPress, and an email advertising software and ebook services provider.
Moreover, in order to generate more sales, you will also need to set up a Google Ads account.
However, setting up all of these accounts isn't only time-consuming and complicated but takes away your attention from the main task - the promotion of your ebook. An easy way out is to use a tool such as GetResponse Conversion Funnel, as it does all the technical work for you.
Being known as one of the best conversion funnel creators for your ebook marketing strategy, the platform has a simple step-by-step procedure. Simply, select a funnel template and enter relevant information, and the automated tool will help you in finding the most profitable ebook marketing strategy.
2. Use PR to Generate Buzz
One of the most solid ebook marketing strategies of all time is to use public relations events to create buzz around your soon-to-be-published ebook. You can use media coverage via PR events to make your ebook stand out in the market, generate positive buzz, and build your reputation.
If you don't know what to do, hire a PR professional as they can help you in organizing press releases, meet-and-greets, and book tours. Here are some tried and tested ideas to generate buzz:
- Sponsor events to showcase your ebook.
- Talk to journalists and ask them to promote your ebook.
- Run a guerilla marketing campaign.
- Attend public events and talk to people about your ebook.
3. Craft a Compelling Sales Page
If you have partnered with a professional ebook services provider, they can help you design a clean and professional sales-driven landing page. The main purpose of a sales page is to increase the value of your ebook and generate leads by communicating the ebook's value to prospective customers. When crafting a sales page, remember to:
- Include snippets from your ebook.
- What makes your ebook stand out in the market?
- Why should they buy your ebook (biggest takeaways)?
- Should have a captivating CTA (call-to-action).
Simply put, a sales page should be to the point. If it doesn't tell readers what your ebook is all about, your ebook marketing strategy has failed.
4. Use the Power of Social Media
Social media is the backbone of all successful ebook marketing strategies. It allows you to connect to your readers on a more personal level and is the most cost-effective way to promote your ebook to a global audience.
Promote your Ebook on Instagram:
Instagram is one of the most active social media platforms and the perfect place to advertise your ebook. Here are some eBook marketing strategy ideas for your Instagram account:
- Post regularly.
- Add a CTA to your bio and make sure that it redirects to your landing page.
- Interact with your readers.
- Create an Instagram business page.
- Post some of your favorite snapshots and quotes from your ebook.
Promote your Ebook on Twitter:
Did you know that tweets with images get 18% more clicks than text-based tweets? Therefore, ensure to add images wherever possible. When drafting a tweet, research the relevant keywords related to your ebook's theme and write accordingly. Moreover, find people who are talking about your ebook and connect to them by replying to their tweets.
Promote your Ebook on Facebook:
With over 2.93 billion worldwide users, no ebook promotion is complete without an official Facebook announcement. Therefore, start by creating an author page and ensure that your Facebook posts have a link to your landing page. You can also organize giveaways and promote your ebook using Facebook Ads.
5. Send Emails to Subscribers
Email marketing is one of the most effective ebook marketing strategies. It allows you to have a one-on-one conversation with your audience and promotes your ebook on a personal level, encouraging them to buy a copy.
You can use automated triggered emails that will ask the person to buy a full copy of your ebook if they download an excerpt. Keep the following pointers in mind when organizing advertising email campaigns:
- Personalize the emails.
- Use a catchy headline for the subject.
- Include rich media like pictures and videos.
- Add a clear CTA.
Note that the time and date of your email play a critical role in the engagement and click-through rates. So, hire a professional ebook services provider to help you create an effective advertising strategy.
6. Build Excitement with a Pre-Launch
Organizing a pre-launch event can help build hype by sharing snippets and sneak peeks while your ebook is still in production. To increase sales, you can offer special discounts to the first 100 customers.
For an instant boost, you can also get a social media influencer to collaborate with you on the pre-launch event. If you can also do this by incorporating the following information on your landing page or sharing it on social media communities:
- Benefits of buying the ebook ahead of time.
- Using Ads to promote the ebook.
- Publishing a newsletter.
- Testimonials from established authors in the niche.
7. Use Video Marketing
According to predictions, it is expected that by the end of 2022, more than 82% of consumer internet traffic will be based on online videos. So, if you are looking for a foolproof ebook marketing strategy, video marketing is the answer.
Whether you create teasers or read out loud a short excerpt in a live session, videos can bring your ebook to life. They help in establishing a human connection with your readers. Also, your facial expressions and tone help them in getting to know you as a person.
8. Run Paid Ads
Looking for an ebook marketing strategy that will help you reach a broad audience in the shortest amount of time? Invest in paid advertising.
Offering interesting targeting options, both Google Ads and Facebook help you in reaching potential consumers based on their behavior, location, interest, and other demographics. Running paid advertisements is a really popular strategy among social media marketers as it helps you in reaching a wider audience even if you start from zero.
9. Blogs Have an Eternal Shelf Life
Sharing juicy content from your ebook in a blog post and promoting it on social media is the best way to reach out to your audience as it lives for years to come. Within the body of the blog post, give the people an idea about what to expect from your ebook while providing a buy link to your ebook in the byline of the post.
Tip: Repurpose old content and remember to be consistent.
10. Collaborate with Partners
Making your own place in the market doesn't necessarily mean that you have to do it all alone. Collaborating with other authors, influencers, and companies in the sector is a great way to achieve success.
For example, if you have written an ebook on "Organic Beauty," you can request influencers and bloggers to promote your book while promoting their products and services in exchange.
Wrapping it up!
Ebooks are one of the best ways you can establish your credibility, expertise, and authority in any niche and an authentic connection with your audience. A good ebook is a valuable resource that lives forever. To help your ebook get the exposure it deserves, implement the aforementioned tried and true ebook marketing strategies.
Planning to hire someone to write a book or an ebook writing services provider? Reach out to Content Development Pros as they are committed to helping you find the right affiliate marketing and partnership services for your brand.