Article

Fasthosts .
Fasthosts . 27 July 2022
Categories B2B, Social Media

Web Professionals are Missing a Trick When it Comes to Marketing Their Business

New independent research* commissioned by Fasthosts, a leading provider of domains, online business tools and professional hosting services, has highlighted that web professionals could be lured into a false sense of security when it comes to marketing their business to prospects.

The research revealed that while 94% of UK-based web pros feel confident in marketing their business, a significant proportion aren’t currently tapping into the latest marketing tools, such as SEO (32%), PPC (42%) and TikTok (55%) - putting them at risk of missing a trick when trying to reach the right audiences.

Findings also show that web pros expect to increase their digital marketing spend by over a third on average in 2022 compared to last year, highlighting the need to adopt a strategy that can help them achieve their goals while trialling new channels in the marketing mix.

Revealing web pros’ biggest bugbears and worries, the research has shown that almost a quarter (23%) of web pros admitted that they find marketing their business stressful. Nearly a fifth worried that they might not have enough capacity to service both new and existing clients, while almost one in six worried that they might get it wrong and attract the wrong clients.

Their research also uncovered several other concerns from web professionals, including:

  • 65% acknowledging that there’s something holding them back when it comes to marketing their business to prospects
  • 24% admitting to putting more effort into their clients’ websites than they do their own
  • 16% relying on word of mouth alone when it comes to generating new business leads
  • 14% feeling they lack the creativity to come up with a compelling marketing approach
  • 13% finding it difficult to prioritise the marketing of their own business

The development of social media has revolutionised the way that businesses market themselves over the past two decades. Perhaps unsurprisingly, it remains one of the most popular methods of marketing amongst web pros, with 77% actively using social media platforms, and 72% using social media management software.

The research revealed the top social media platforms that web pros are using, with Facebook (79%), Instagram (70%), YouTube (68%), Twitter (63%) and LinkedIn (54%) proving most popular.

Interestingly, newer and more visual platforms aren’t as favoured, leaving the business potential of tools such as TikTok untapped, with 55% of web pros shunning the fastest growing social media platform. Meanwhile 70% of web pros said that they don’t use Pinterest for business, while 75% aren’t currently using Snapchat.

Despite the rise in popularity of design and graphic content creation tools like Canva, Visma and Adobe Spark in recent years, a quarter of web pros admitted that they haven’t used or experimented with such tools before. Other tools that they’re yet to implement widely include those focused on lead enrichment (45%), programmatic ad buying (42%) and conversion optimisation (38%).  

Michelle Stark, UK Sales and Marketing Director at Fasthosts said:

“It's extremely promising to see that UK web professionals feel confident in marketing their own business, but with the world of marketing ever evolving, there's always room to improve and optimise. I’d encourage anyone looking to increase their marketing spend or output this year to look beyond any concerns they might have and experiment with new tools and applications.”

“For example, there are a wide range of low and no-cost tools available for those looking to supercharge their marketing output, such as SEO and PPC. Trial and error is an effective way for web pros to find a marketing strategy that not only supports their business goals, but helps them to achieve them too.”

To help professionals who might be finding marketing their business stressful, Fasthosts has created a free downloadable guide:“Getting the measure of marketing: A guide for web pros”. This includes top tips from their own experts and other useful information for web pros.

 *Research commissioned by Fasthosts, and undertaken by 3Gem, surveying 200 web professionals across the UK in May 2022.

 

Monika Krause
Monika Krause

Schöner Artikel danke für das Teilen dieses Artikels.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

Anna Fox
Anna Fox 31 October 2024
Read more
Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
Read more