Article

pravaah consulting
pravaah consulting 18 July 2022
Categories Email & eCRM

Best Fonts For Email Marketing Campaigns

Choosing the right fonts is crucial for any digital marketing campaign, and it’s also one of the most important things to consider when designing your email template. And not just the right font weight, height, color, spacing, lining, and width; everything matters.

Do Email Fonts Really Matter a Lot?

Damn YES!

Fonts come in various sizes, styles, shapes, and spaces, which can impact your reader significantly. Font style and size can significantly affect how the audience will perceive your brand. Your font can match a specific theme, set a perfect tone for your brand’s personality, and capture your audience.

The fonts you pick can make or break your campaign’s marketing success. 70 percent of viewers will delete an email within 3 secs if it’s not formatted correctly. Fonts can affect the overall look of your email. Like colors, fonts have personality attributes as well. And your brand can maintain its persona and value through the fonts you use.

The Best Fonts for Email You can Use

Today, there are over 200k fonts available, and most of them are categorized into four font families based on similar designs.

1. Sans Serif

2. Serif

3. Times New Roman

4. Open Sans

5. Lato

6. Georgia

7. Helvetica

Things to Consider Before Choosing Your Font

Before choosing your email font, you should answer a few things first.

1. Why should we care to use the best fonts in email?

Font size, style, and type can make a significant difference in how you promote your brand and spread your message via email. Font choice majorly represents your brand voice and can create or ruin your first impression with your audience.

2. What type of message are you trying to spread?

Is your email marketing campaign something exciting and fun? Or does it have a more authoritative and formal tone? It would help if you considered all of this before choosing your font style.

3. How many fonts will you use?

Are you looking to keep your email template uniform or a tad dramatic? As per the best design practices, you should not use over 2 or 3 fonts to avoid confusion and going way overboard.

4. What color will you use?

Thinking about the background color is crucial to ensure readers don’t have trouble reading your content. Keep your brand aesthetics in mind while choosing your email template color scheme.

5. Should you use HTML or plain text emails?

HTML lets you include custom fonts, hyperlinks, and other design elements that are usually the best for supporting ad campaigns and driving click-through rates.

Conclusion

Always remember that fonts play a huge role in your email marketing campaign and can help you stand out. Hence, ensure you use the correct font style to create a powerful impact on your target audience.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Navigating the Future of Personalized Marketing with AI

Navigating the Future of Personalized Marketing with AI

In a world where seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn’t happen. Personalization is no longer a luxury; it’s an...

Nick Watt
Nick Watt 21 September 2023
Read more
The Future of Ecommerce with the Metaverse

The Future of Ecommerce with the Metaverse

In a discussion on digital marketing and emerging trends, an aspiring digital marketer raised an intriguing question: "What does the future hold for e-commerce with the rise of the Metaverse?"

Mahboob Ali
Mahboob Ali 30 August 2023
Read more
The Sound of Success: Sonic Branding's Impact on Modern Marketing

The Sound of Success: Sonic Branding's Impact on Modern Marketing

Sonic branding, the practice of creating unique and memorable sounds to represent a brand, is emerging as a critical strategy in the modern marketing landscape. Whether it's a jingle that sticks in your mind or...

Domenique Comparetto
Domenique Comparetto 14 September 2023
Read more
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
Streaming Society: The Social Impact of Live Streaming in the Digital Age

Streaming Society: The Social Impact of Live Streaming in the Digital Age

This article delves into the social impact of livestreaming, analyzing its influence on communication patterns, community formation, celebrity culture, mental health, and economic opportunities.

Sim Johnsons
Sim Johnsons 1 September 2023
Read more