Anne Carton
Anne Carton 10 January 2022
Categories Research

What Are the Different Types of Logo Designs, and Which One is Best for You?

Logos are classified into seven types. Each style has its own set of advantages, so it's worth taking the time to think about what sort of logo you want before you start designing it. Let's take a look at each type of logo to see which one is most suited to your company.

Cool logos are present in everyday life. When you cook breakfast, you see them on your fridge, in your vehicle on the way to work, and on your computer when you sit down at your desk.

When something is that common, you may not give it any attention. However, logos (and logo design) are far more complex than most people assume.

Logos are classified into seven types. Each style has its own set of advantages, so it's worth taking the time to think about what sort of logo you want before you start designing it. Let's take a look at each type of logo to see which one is most suited to your company.


Emblems are the most ancient type of cool logos and one that you will find often on any Online logo maker. People have been utilizing seals and crests since at least the medieval ages, if not earlier.

An emblem is a sort of logo that has text within a symbol. It's a traditional appearance that offers your logo a traditional feel. That is why they are frequently employed by schools and government institutions - they make things look beautiful and professional.

Emblems are often more elaborate than other forms of logos, with delicate linework and tiny, precise artwork. 

Why Should you Select an Emblem?

You want your logo to portray a feeling of gravity or your brand wishes to communicate a feeling of heritage and/or longevity.


Logotypes, often known as "wordmarks," are logos composed completely of the word or words that comprise the company's name. Typography is the major focus here. This logo design tightly relates a brand's visual identity to the company's name.

As a result, you'll need to pick or build your typeface wisely from the online logo maker. The words' form, style, and color transmit almost as much significance as the words themselves. This is especially crucial if the name of your firm is a gibberish term, as so many are these days.

What are the Benefits of Using a Logotype?

  • If you're a photographer, your name is your brand. Logotypes assist to strengthen the connection between name recognition and visual memory. 
  • Your brand has a brief name that won't be too overwhelming when used as a logo everywhere.
  • You're a new firm looking to make a name for yourself.

Logos with Monograms

Monograms are no longer limited to towels! It's simple to imagine reasons why your organization would go by its acronym or initialism, whether it's because the initials constitute a nice phrase or the name is plain awkward.

If this describes your organization, a monogram is likely to be more appropriate than a logotype. This logo design narrows the name down to the most memorable (and pronounceable) components. If that's what you're after, the monogram is a no-brainer for your company.

Likewise, typography and typeface are important when it comes to monograms. Because readability is less of a problem than with logotypes, you may get even more creative with the design of the letters.

The fewer letters there are, the less likely it is that they will be misread. The monogram logo on an online logo maker is used by many fashion firms and is an instantly identifiable sign of their company.

Why Should you go for a Monogram?

Create a logo in monogram if you operate in an industry where abbreviating your name to initials is customary or you want to connect your name to your visual identity, but you have a pretty long name.

Brand Marks

As we move down this list of logo kinds, you'll see that we're going farther and further away from using words. Consider it like the growing complexity in a video game – the more you move away from explicit words, the more weight the real image must carry.

This takes us to the brand mark. For the ordinary client to know and identify your brand emblem, the images you chose must be quite iconic. These logos frequently evolve from one of the preceding categories.

As a result, it might be difficult for a new firm to use a trademark mark solely to create a logo. Pictorial markings, on the other hand, are a lot of fun! I wouldn't want to dissuade you from selecting one simply because you're new. Just bear in mind that you'll need a wordmark connected with your image for a time before you can get rid of it completely.

Why Should you use a Pictorial Mark?

You want to use a business logo design to generate a feeling of brand personality that you wouldn't be able to do with only your name or your brand name lends itself to a literal interpretation.

Abstract Logo Marks

The abstract logo is another image-based business logo design that deviates from literal depiction.

When you want to utilize an image but don't want to be limited by an exact depiction, this logotype is employed. You may design an abstract logo that elicits an emotion rather than a notion. These can be challenging since not everyone interprets an image in the same manner.

What's fantastic about these sorts of logos from logo design services is that after you've established your brand, no one else (ideally) has a logo that looks exactly like yours. From the outset, you'll be well on your way to distinguishing your brand from the competition.

Even if you're not familiar with the brand, you'll get a solid sense of what they stand for. Abstract logos flourish in situations that need rapid and unique recognition.

What are the Benefits of Using an Abstract Mark?

You want something one-of-a-kind from your logo design services or you want a pictorial aspect in your logo, but you want it to have a more serious tone than most literal pictorial logos.


A mascot differs from the preceding images and symbols in that it is a depiction of a specific person. We are visually drawn to seeing another human face. A mascot connects that happy emotion to your emblem and business.

Mascots, unlike traditional visual brand marks, are also adaptable. Mascots are often employed by sports teams, service firms, and food brands when using a logo designer to become acquainted with potential fans, customers, and consumers.

The most dangerous aspect of a mascot logo is that it may become TOO friendly, bordering on saccharin. If you want your company to be considered seriously, you might explore a different type of logo.

What are the Benefits of Having a Mascot?

  • You want something adaptable from your logo designer that can develop with your business and be utilized in a variety of ways.
  • Your brand thrives on being lighthearted, welcoming, and cheery.
  • You wish to target families or youngsters.

Combination Marks

The world is not entirely black and white. You do not need to select only one sort of logo. You can mix and match any or all of the following suggestions.

You may mix a mascot and a wordmark, or you can include your monogram into an abstract design. A logotype can be used to support a brand mark, and both components of the brand can be separated and employed in various contexts.

Combination marks are the logo equivalent of "having your cake and eating it too."

Is the combination mark the best option for your company?

Yes, if you're leaning toward pictures but feel like you need language to convey or share what your business is about. If you want a versatile logo that can be used in a variety of contexts.

Combination marks have the advantage of being versatile. Depending on how your company evolves, you can maintain your mascot while dropping your wordmark, or you may drop your monogram while keeping your abstract logo. We believe that the combination mark is an excellent choice for new companies as they begin their logo design process.

What are the Benefits of Using a Combination Mark?

You want a logo that can evolve and change with your company and you desire the best of both worlds.

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