Article

ikman Pvt Ltd
ikman Pvt Ltd 17 January 2022

5 Interesting Digital Marketing Jobs For You

Digital marketing is the future of marketing. The world is going digital at a rapid rate, and marketing is also aligning to match this trend. There are many aspects of digital marketing, that require an extensive workforce. Today we’re here to discuss five of the most interesting digital marketing jobs you can do.

Some of these require prior experience, and some require specific skills. Let’s discuss each of these jobs one by one. There are many marketing jobs that are high in demand, and among them are these five that we would like to highlight.

Digital marketing is the future of marketing. The world is going digital at a rapid rate, and marketing is also aligning to match this trend. There are many aspects of digital marketing, that require an extensive workforce.

1. Content Writer/ Content Specialist

A content writer or a specialist is someone who overlooks the creative content and copy for marketing. These include blogs, articles, white papers, ad copies, and more. While the job is quite simple, creativity matters in this job as you need to come up with catchy, attractive content.

Beginners can learn on the job too. If you have a knack for writing, this can be the perfect job for you. Content writer is one of the most important marketing jobs as the brand identity heavily relies on the content. Readers need to be able to get a thorough understanding of the brand through the content, which is the responsibility of the content writer. 

2. Graphic Designer 

A graphic designer is another one of the digital marketing jobs that brings life to a business or brand. They help to visually communicate the ideas to the world and should be highly creative. Graphic designers should also be able to keep up with the market trends, be it minimal, bold, or simple.

As a graphic designer, you will have to design creatives for social media, websites banners, infographics, newsletters, etc. To become a graphic designer, one should possess skills in designing software such as Photoshop and Illustrator, or After effects, Final cut pro, and Premier Pro for video editing. You can also join as a trainee to observe and learn on the job. 

3. PPC Specialist 

One of the most unique digital marketing jobs is the role of PPC specialist. PPC, pay-per-click is a digital marketing strategy. You will also have to design, implement, SEO, and analysis of ad performance.

To become one, you need to have the experience and knowledge in search engine optimization, keyword research, landing page, and website optimization. A highly analytical thinking person is the ideal person for this job. 

4. Social Media Coordinator/Executive

Social media plays a big role in digital marketing. A social media coordinator or executive has to manage social channels in an organization. This includes Facebook, Instagram, LinkedIn, Twitter, Tiktok, Reddit, Tumblr, and other media.

They have to continuously post on social media, and run advertisements. Meanwhile, observing user engagement and implementing strategies to increase user engagement is also a responsibility.

Becoming a social media coordinator/executive is not difficult for a digital-native person. It’s a job you can learn on the go. However, having knowledge of how the algorithms work in social media can be helpful. 

5. Web Developer

A web developer builds and maintains websites. It’s also one of the most sought-after digital marketing jobs. Every company, business, and the brand has a website nowadays. To become a web developer, you need to have programming skills.

Knowledge in web applications and web programming languages, such as hypertext markup language (HTML), JavaScript (JS), Ruby on Rails, and C++ is a must for them. A web developer should know how to build a user-friendly, easy-to-navigate site. They should also enable functions in a website. This can include downloads, forums, payment gateways, etc. 

While these are some of the most demanding digital marketing jobs, here is a list of other jobs in the same field. 

  • Marketing manager
  • SEO Specialist
  • User experience manager
  • Influencer
  • Blogger
  • Campaign specialist

If you’re looking for a job in either one of these categories, there are many job portals to look for.  We hope you got an understanding of the jobs you can look for in the digital marketing field now. Stay tuned for more insights.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage

Understanding the role of social media in your business is important; however, before you get caught up in tactics first ask yourself “Is my business social?” If not, or if you aren’t sure, here are 3 reasons why...

Anna Fox
Anna Fox 31 October 2024
Read more
Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Building Trust Through Independent Research: A Strategic Approach for B2B Marketers

Discover how independent research and co-branded content help B2B marketers build trust, establish thought leadership, and enhance lead generation by providing credible, research-backed insights that resonate with...

Nick Colthorpe
Nick Colthorpe 16 October 2024
Read more