Article

melissa harmon
melissa harmon 14 December 2022

9 Tips to Develop a Successful Ecommerce Strategy

There’s a lot more to selling online than listing on an ecommerce site or posting products and services on your website. Ecommerce is about developing a relationship with your customers from piquing their interest to having them make a purchase.

There’s no shortage of customers since more and more people are doing their shopping online. But the competition is also fierce, so you have to develop a strategy that will help you capture your intended market. 

1. Establish your Goals

The key to any successful ecommerce strategy is knowing what your goals are so that you can effectively draw a clear path towards achieving them. Your goals as a company should be expressed in concrete terms, such as how much revenue you would want to earn or how many customers you would like to attract in a given time period.

 2. Identify your Target Audience

You cannot be everything for everyone. It is important that you define who your target audience is so that you can effectively market your products to them. If you’re marketing to people who are not predisposed to purchase what you’re offering, you will only waste your precious time and money. Most businesses develop buyer personas to define who the perfect customer is.

3. Understand your Competition

Determine what sets you apart from your direct competitor. Online customers do a lot of research before making a purchase. They will check if the quality of a product is worth the price you’re asking for, or maybe they’ll look at another ecommerce store to find a similar item for half the price. Your strategy should take into account what your competitors are doing so that you can adjust accordingly. 

4. Detailed Product or Service Descriptions

It’s hard to know for certain what a customer is buying until the item arrives, so there might be a certain level of skepticism before deciding to make a purchase. It’s your job to make it easier for the customer to provide clear and detailed descriptions of the product or service you are trying to sell. 

5. Offer Discounts and Other Perks

Expensive shipping is one drawback of ecommerce because a lot of people don’t push through with their purchase when the cost of shipping is already factored in. When you offer discounts or promos like free shipping for a minimum purchase of X amount, you’re encouraging your customers to buy more from you. 

6. Focus on User Experience

If your ecommerce site isn’t user friendly, you will have trouble converting site visitors to buyers, even if you have a great selection of products or services to offer.

The entire user experience must be seamless from doing a quick search, to messaging the retailer, to checking-out. A pro-tip is adding an automatic sign-in feature using the customer’s social media account so that they won’t have to bother creating their own profile on your site.

  

Photo by Pixabay from Pexels

7. Upselling and Cross-Selling

You may have noticed that every time you book a flight, the airline company presents you with the cheapest airfare but also provides more expensive options with more features, like extra legroom or priority seating. That is upselling.

Cross-selling, on the other hand, is when Amazon suggests products related to one being bought. It was reported that this technique accounted for 39% of the ecommerce giant’s sales. 

8. Run Retargeting Ads

Most people who visit your site for the first time will likely not make a purchase. About 80% don’t proceed to checkout despite adding something to their cart. Remind them of items they were previously looking at by running retargeting ads on social media platforms and other websites. Setup Google Ad campaigns or offer limited promotions to re-engage their interest. 

9. Optimize your Site for Mobile

69% of 2019’s Black Friday sales were made on mobile devices, and only about 31% on desktops. Mobile shopping shows no signs of slowing down, especially now that the global economy has started to pick itself up after the Covid-19 pandemic. You should optimize your ecommerce website for mobile devices for the best possible user experience. 

There’s no hard and fast rule on how to generate sales. You might find yourself having to experiment on different e-commerce strategies to check what sticks. The great news is that there’s always an opportunity to improve.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
14 Benefits of Good User Interface Design

14 Benefits of Good User Interface Design

The most effective User Interface (UI) Design is born from being a part of the wider User Experience (UX) process. While best practice solutions exist, they should never be blindly applied without careful...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 19 July 2019
Read more
Digital Marketing Trends for 2023: What’s New?

Digital Marketing Trends for 2023: What’s New?

Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. Meanwhile, we’ve also recently noticed a clear shift toward...

Georges Fallah
Georges Fallah 19 January 2023
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more