Palm Pons
Palm Pons 28 April 2022

How Your Business Can Take Advantage of Voice Search Optimization Services

The world is constantly advancing with intuitive new technology – that’s no surprise. The real shock is that countless businesses aren’t taking advantage of technology leaps to reach audiences like never before.

For example, every business dabbling in digital marketing has heard of the term “search engine optimization” (SEO), but countless companies aren’t adapting to the steady rise in voice searches.

With 40% of adults (and rising) using voice search at least once a day, you’re missing out on a large portion of potential customers if you aren’t catering to these types of searches.

What makes voice search optimization services suitable for businesses, and what makes them different from traditional SEO? Think of services and devices such as Amazon Alexa, Google Assistant, Siri, Cortana, etc.

These services are built with the primary function of catering to voice searches – and with how easily accessible and convenient they are in today’s world, it’s no wonder why voice searches are becoming more common.

In this blog, we’ll break down the top reasons why voice search optimization services are ideally suited for businesses – and how you can use them to to your advantage and get ahead of the competition.

1. Your SEO Presence is Enhanced

Voice search optimization services give you the skills needed to reach an audience that would likely not come across your web page otherwise.

Compared to traditional SEO dedicated to users typing something into the search bar, consumers who use voice search will often talk/word things much differently than they would while typing something.

Additionally, with the advancement in technology, devices and voice search tools are evolving to become even more enhanced and simple to use.

With this in mind, voice search optimization services will help you boost your SEO outreach and presence by optimizing keywords and web pages to cater to consumers searching for something via voice search.

That doesn’t mean you need to part ways with your traditional SEO methods either – but branching out your web pages to reach a wide variety of consumers within your target audience all while never giving up quality in the process is key to staying ahead of the competition.

2. You’ll See an Increase in Online Traffic

If you want to see how voice search is changing SEO, look no further than this. Continuing from the previous benefit, you’ll also see increased online traffic. In addition, you’ll be reaching out to an otherwise untapped market when you tweak your website to attract consumers who use voice search.

Just think, if 40% of adults use voice search at least once a day, that’s at least 2 out of 5 customers who would otherwise be missing out on your website and potentially becoming a customer.

You’ll essentially be (if done correctly) increasing your web traffic by 40%, which speaks for itself on how beneficial that can be – especially for small businesses.

When 90% of small businesses are already taking advantage of digital marketing and implementing SEO into their websites, you’ll need to make sure your SEO strategies are not only effective, but stand out from the competition so you aren’t just ranking high on searches for those using search engines, but also for voice search users.

After all, how many businesses are utilizing voice search in digital marketing?

3. More Revenue for your Business

Do you like making money? Do you like turning website visitors into loyal customers? This should be a no-brainer if you answered yes to either of these questions.

More website traffic means more visitors, which means more engagement and a higher chance to convert visitors to customers – which means, you guessed it, more revenue for your business!

Small businesses have been struggling more than ever due to uncertain events unfolding in recent years – so opening the way to more revenue streams lifts an enormous weight off of small businesses. Voice search optimization services will help give your business the SEO boost to thrive well into the future.

4. Improves Customer Experience

User experience and convenience are becoming more of a competitive aspect in the business world – with numerous businesses competing solely on customer/user experience alone. 

Voice search optimization services allow for the user experience to be sped up and become more convenient than ever before.

How? When a consumer asks a question by typing something into a search engine, it may take several clicks and several website visits to find the product, statistic, or general result they’re looking for.

When a consumer asks a question through voice search, the answer will automatically be shared with them either by pulling up the best possible web page and often telling the consumer directly via an automated voice (take Siri for example) – creating a faster-than-ever way for consumers to find the results they’re looking for.

Happier customers mean better trust, credibility, and reliability: all of which play a significant role in business success.

5. Easier Adaptability to Trends

The business world is constantly adapting and changing with new market trends. By utilizing voice search optimization, you can always stay one step ahead of trends by making simple adjustments to better cater to consumers using voice search.

For example, let’s say you’re a business specializing in outdoor/backyard equipment and installations: you probably don’t want to emphasize inground pool installations in the middle of winter. Optimize your website to adapt to trends and other changes that suit your business the most.

Statistics from Google show that 95% of their voice searches are accurate – meaning most consumers looking for a product will find what they’re looking for immediately. You’ll want to take advantage of adapting to trends with voice search optimization!

6. Get Ahead of your Competitors

93% of consumers are satisfied with voice assistants such as Siri, Alexa, or Cortana. With such high satisfaction across the board, it’s no wonder why voice searches are continuously growing in popularity.

Most importantly, though, now is a better time than ever to take advantage of voice search optimization. Why?

Because countless businesses are still focusing on traditional SEO and not yet adapting to the increasing growth of voice searches, an entire market of consumers is relatively untapped across the business world and countless industries.

Take advantage of voice search optimization now and get ahead of your competitors!

7. Enhanced Long-Tail Keyword Optimization

Long-tail keywords are keywords that are longer than the common keyphrase, as the name implies. For example, think of keyword searches such as “fridges” – a very simple and primary keyword that gets many searches.

However, a long-tail keyword would be more like “can you set different temperatures for fridges,” which would get significantly fewer searches.

When consumers use voice search, they often use long-tail keywords more every day than consumers typing into a search engine.

This also means that there is far less competition for these kinds of keywords – allowing for businesses to hone in on specific keywords without losing the benefit of other, more common keywords on their site at the same time. 

Voice search optimization allows you to hone in on a larger audience looking for more specific results – and you’ll never have to sacrifice the traditional SEO strategies you already have in place for consumers using search engines.

Utilizing voice search optimization opens a whole new door for businesses, allowing you to reach new audience members, get ahead of the competition, and thrive and seek ways to boost your general SEO strategy? We’ve also created a blog to help you build a high-end, Google-friendly business website.

Voice search optimization services can benefit your business in countless ways – making it a worthwhile time investment when looking for ways to reach your target audience and boost your sales. Want to learn more about optimizing your SEO content strategy?

Our team at PalmPons specializes is ready to develop a perfect plan for your business and your target demographic. So get in touch with us today and see how to boost your business together!

Source: voice search optimization services

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