Article

Garry Thomas
Garry Thomas 2 May 2022

Design for Success: Importance of an Ecommerce Website Design

Specialised ecommerce website design is incredibly important for your business. A great design can help your online store attract more customers, provide them with an exceptional navigation experience, and rank higher on search engines. But, why is website design so important?

As per an Oberlo report, the world will have more than 2.14 billion online shoppers globally (over 27% of the world population) soon. Also, the same report reveals that at least 81% of buyers conduct research before ordering something online. 

As per reports, around 38% of visitors leave a website immediately after noticing that its design is unattractive. Also, a little less than 50% of people believe that a website’s design is one of the key factors to determine a store’s credibility.

Apart from these stats, there are many other things that highlight the importance of ecommerce website design.

First Impression

Gone are the days when a business website was a luxury or just a medium to mark the online presence of a business. The world has digitised over the last few years, and websites help people globalise their businesses and sell their products/services to customers worldwide.

Today, the world has around 12 million – 24 million ecommerce stores. And, there are possibilities that many of these websites belong to your industry or provide services same as your business. To stay ahead in the competition, you need an ecommerce store that stands out.

Remember, you will get only one chance to impress your visitors. As per a study, people take an average of only 0.05 seconds to form an opinion on a website. It means you get just 50 milliseconds to impress your potential customers. 

A unique website design can help your store appear positively different. In addition, it helps create an impeccable first impression on your potential customers.

Customer Experience

At least 38% of consumers say that they consider a web page’s layout and navigation during the first visit to a website. If they find that the page is difficult to explore or the navigation menu isn’t working well, they leave the website and look for an alternative.

It is very important to engage your potential customers with your website. An agency that offers services of ecommerce web design can help you get an attractive design that smoothens your visitors’ experience with your site’s navigation. 

Professional website designers create your website from scratch to ensure that it stands out in the herd of websites. In addition, they consider visitor experience while designing a website to make sure that it’s simple yet striking and easy to navigate through.

Boosted Sales

The more time visitors spend on your ecommerce store, the more are their chances of purchasing your products/services. And, the only way to make people stay on your website is to engage them with your ecommerce store. 

Experts in ecommerce website design can help you create a website that attracts people, engages them with the content in your web pages, and makes it easy for them to make a purchase. 

Experienced designers create an ecommerce store that is attractive and easy to explore. Such features enable visitors to navigate through different product pages of your website and reach a page that provides them with the required products/services.

Consistent Brand Image

In today’s Internet-friendly world, you may be using many other platforms than just your ecommerce store to promote your services, reach potential customers, and convince people to invest in your products/services. When you use multiple platforms, it becomes necessary to keep your business image consistent. 

Your design should be able to match your brand and convey the message efficiently. For example, if you’ve a wedding website, then its theme should be delicate. On the other hand, in case you sell survival gear online, your ecommerce store must be related to something outdoorsy.

A website design expert considers your brand and designs a website that matches the brand’s image.

SEO-Friendly Features

Honestly speaking, a beautiful design alone can get you all the customers online. It is necessary for your website to appear among the top results when people search for services similar to what your business offers.

A professional agency that offers specialised services of ecommerce website design can help you create an SEO-friendly online store that can easily be optimised for SERPs.

In the End

A website design is a stepping stone to take your business online, promote it among potential customers, and encourage them to make a purchase.

If you’re in search of a highly experienced and reputed agency for the services of ecommerce web design, come to So Creative. Here, you get dedicated website design services from experienced professionals. 

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