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Cats and Dogs Boost Your Business By 300%. Here’s How.

Cats and Dogs Boost Your Business By 300%. Here’s How.

It’s the age-old question that has endured ever since the creation of the internet: are you a cat person or a dog person? Or do you love both cats and dogs? We have both dog lovers and cat lovers at Sortlist, so it...

Aline Strouvens
Aline Strouvens 27 August 2021
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Now is the Time to Embrace Digital: Why Strong Leadership Will be the Bedrock of Post-Pandemic Retail Success

Now is the Time to Embrace Digital: Why Strong Leadership Will be the Bedrock of Post-Pandemic Retail Success

An old adage suggests that a change is as good as a rest, but in the world of retail, nothing could be further from the truth. For retailers looking to thrive in a post-pandemic marketplace, the choice is clear...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 26 August 2021
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5 Great Ways to Improve Your Marketing Strategy

5 Great Ways to Improve Your Marketing Strategy

Marketing strategies and tactics that worked in yesteryears may be stale today. Therefore, you need to adjust your strategies in line with current prevailing trends in the regularly evolving marketing field. That...

Maggie Bloom
Maggie Bloom 26 August 2021
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Why Innovating Online Reputation Management Strategies are Imperative for Brands in 2021

Why Innovating Online Reputation Management Strategies are Imperative for Brands in 2021

Online reputation management is a strategy to influence and control the digital reputation of a brand. This strategy is similar to PR and consists of following and influencing the image of a brand. SERPs for branded...

Priya Kumari
Priya Kumari 25 August 2021
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Importance of Customer Appreciation

Importance of Customer Appreciation

Modern consumers are paying more attention to how businesses engage with their customers and gravitate towards them when they feel valued. Appreciating customers makes them feel individually valued, and not disposable...

Cynthia Sebatina
Cynthia Sebatina 25 August 2021
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10 Mobile App Marketing Strategies We Must Pursue

10 Mobile App Marketing Strategies We Must Pursue

The main challenge that mobile app developers face after the validation of the app idea is to promote the new app successfully. When it comes to looking for the market, your app faces an uphill task keeping the app...

Neha Nanda
Neha Nanda 24 August 2021
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How to Create a Customer Focused Ecommerce Website

How to Create a Customer Focused Ecommerce Website

When working within an ecommerce environment, it’s vital to deal with customers day-to-day, but does that truly make you customer-focused?

Umarah Hussain
Umarah Hussain 24 August 2021
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Why Google Analytics 4 Won't Mean a Thing if You're Not Measuring the Right Thing

Why Google Analytics 4 Won't Mean a Thing if You're Not Measuring the Right Thing

While GA4 promises to take your measurements to a new level – we’re encouraging businesses to not get sucked into the 'more' mentality when it comes to measurement, but to take the time to review whether they...

Kirsty Hunt
Kirsty Hunt 23 August 2021
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Envisioning the Ideals of the New Customer Journey for 2021 and Beyond

Envisioning the Ideals of the New Customer Journey for 2021 and Beyond

The way your customers interact with your brand has changed a lot over the course of the past year. This shift in customer behavior is not ephemeral though; it will remain as a new trend in the post-pandemic era and...

Priya Kumari
Priya Kumari 23 August 2021
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How Your Business Can Save Money Using Software

How Your Business Can Save Money Using Software

Being an entrepreneur is not easy by any stretch of the imagination. Running a business is one of the most difficult projects you can take on. This is why so many businesses fail. If you want your company to survive...

Maggie Bloom
Maggie Bloom 20 August 2021
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What Does Windows 11 Mean for Businesses: Should You Upgrade?

What Does Windows 11 Mean for Businesses: Should You Upgrade?

Windows 10 is not going to be the last ever version of the world’s most ubiquitous operating system. Microsoft has announced the launch of Windows 11 and its online counterpart Windows 365. This means you have two...

Luke Watts
Luke Watts 20 August 2021
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Why Signage is an Important Marketing Strategy for Small Businesses

Why Signage is an Important Marketing Strategy for Small Businesses

There are many clever marketing strategies that a business can use in this modern world, but your signage is still one of the most important and effective. It is the way you make your business stand out, tell people...

Malcolm Judson
Malcolm Judson 19 August 2021
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Powering Your Content Strategy From Consumption Analytics

Powering Your Content Strategy From Consumption Analytics

Publishers can leverage such algorithms to give life to a content strategy that aligns with the likes of the end-user. This helps to optimize the value of the content from a data-driven perspective. Consumption...

Cynthia Sebatina
Cynthia Sebatina 19 August 2021
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Join the Marketing Movement: Plastic-Free July

Join the Marketing Movement: Plastic-Free July

Curb your plastic use, and resonate with consumers. Brands showed their solidarity with the sustainability cause, Plastic-Free July (no plastic required) by identifying unique opportunities to share impact-driven...

Elle Nadal
Elle Nadal 18 August 2021
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How is Artificial Intelligence Shaping the Future of PR and Brand Communication?

How is Artificial Intelligence Shaping the Future of PR and Brand Communication?

Can robots be used to write press releases? You might be thinking, well why not, isn’t this the future of the industry? This might seem to be a distant dream to a few; however, this is real now. In this post, we’ll...

Priya Kumari
Priya Kumari 18 August 2021
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How to Create the Best Web Development Strategy for 2022

How to Create the Best Web Development Strategy for 2022

With around 1.75 billion websites on the internet, out of which 400 million are currently active, the level of competition for clicks and user retention is cut-throat.

Leads Brand Connect
Leads Brand Connect 17 August 2021
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Nail Your Media Investment

Nail Your Media Investment

Lindsay Parry, Managing Director Nepa UK and Kalle Backlund, R&D and Head of MMM at Nepa, explain how brands can maximise their marketing ROI by translating insights into action.

Lindsay Parry
Lindsay Parry 17 August 2021
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Conversational AI - Why, How, What and Where

Conversational AI - Why, How, What and Where

Conversational Artificial Intelligence (AI) is the process that utilizes Machine Learning to interact with customers in a way that feels organic and customized. The following sections inform you about conversational...

Hardik Makadia
Hardik Makadia 16 August 2021
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Why Mobile Apps are Important for Your Publishing Business

Why Mobile Apps are Important for Your Publishing Business

One of the key features of today’s modern digital environment is being omnichannel. With the mobile revolution, businesses worldwide have begun to discover the myriad possibilities available in this digital world...

Cynthia Sebatina
Cynthia Sebatina 16 August 2021
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The Future of Smart and Connected Packaging

The Future of Smart and Connected Packaging

There is no doubt that smart packaging and connected packaging will keep evolving in the coming years as new technologies continue to be studied and researched. In this article, we will look at the differences between...

Jenny Stanley
Jenny Stanley 16 August 2021
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Breaking into D2C Sales While Keeping Retail Partners Happy

Breaking into D2C Sales While Keeping Retail Partners Happy

In this article Mel Tymm, Industry Principal at Naveo Commerce, discusses the importance of a solid marketing strategy for brands looking to reach a new channel, moving from B2B sales into the world of D2C. While...

Mel Tymm
Mel Tymm 13 August 2021
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How to Use LinkedIn for B2B Marketing: Social Selling Via Expertise

How to Use LinkedIn for B2B Marketing: Social Selling Via Expertise

B2B marketers now have LinkedIn, a platform where they can listen to their prospects and be listened to. For B2B business, it means sharing values and getting loyal customers. How? With social prospecting. That way...

Alona Shalieieva
Alona Shalieieva 13 August 2021
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10 Reasons PIM Investment Will Benefit You Beyond Doubt

10 Reasons PIM Investment Will Benefit You Beyond Doubt

The article lists down 10 reasons to emphasize why Product Information Management (PIM) is quickly turning into the force behind engaging customer experiences, better operational efficiency, and improved ROI. And how...

Vandana Singal
Vandana Singal 12 August 2021
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Why SQL is Useful for Marketers and How it is Used in Marketing

Why SQL is Useful for Marketers and How it is Used in Marketing

With the advent of technology and the usage of software applications, a lot of data has been captured and stored for further processing. Using these data sets, most of the businesses are deriving their decisions based...

srija k
srija k 12 August 2021
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How an Agile CMS Complements Modern B2B Marketing Endeavors

How an Agile CMS Complements Modern B2B Marketing Endeavors

An agile CMS is essential for ensuring timely, seamless experiences for B2B businesses. The misalignment between disjointed content systems often bothers B2B organizations. As a result, marketers struggle with...

Priya Kumari
Priya Kumari 11 August 2021
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