Andrew Gromenko
Andrew Gromenko 7 October 2021

How to Choose a CRM for Your Business: 5 Things to Consider

When it comes to CRM, it is critical to get the full benefits of an integrated CRM system before starting the selection process. That's why we created this guide to provide you with the crucial data you need to make the best possible decision.

What is CRM Software?

A CRM enables businesses to manage their relationships with current clients and sales prospects. CRM software uses a data-driven approach to help employees track leads and valuable customer information, including phone numbers, email addresses, and previous interactions, in one centralized location.

This software includes a suite of tools that can do everything from email automation to creating real-time dashboards that show business performance information and other AI-powered analytics. The exact offerings of each CRM software vary.

How Do you Know if CRM is a Good Choice for Your Business?

The faster your business grows, the higher the risk of slowing down. With CRM, you can manage and track your growth along a path of sustainability and predictability.

If there are any problems, i.e. a small number of leads, a large number of leaving customers, a decrease in profits, etc., your CRM will inform you about this in advance. On the other hand, if there is progress, i.e. more conversions, more customers, more sales, your CRM will also inform you about this.

CRM is not just a tool you use to run the enterprise, but rather a smart assistant that makes it easier for you to find leads, serve clients, and increase sales.

Why Invest in a CRM?

There is a bunch of reasons to invest in custom CRM development. Here we listed just the most critical ones. 

Convert More Leads

Since CRM tracks your interactions for you and reminds you when to track leads, you naturally convert them into customers as your leads don't disappear. Businesses without CRM fail to convert 79% leads them.

Reach Leads with Lower Costs

Attracting new customers to a product or service is not an easy task. You must track potential customers multiple times in order for them to turn into paying customers. Because CRM automates most of your sales and marketing activities, lead acquisition costs 23% less because you've used CRM.

Better Customer Service

Because CRM provides such a solid customer support platform, you can expect your company's support customers, especially if they are millennials, to be willing to spend more money if companies provide products to improve by nearly 50%.

Increased Income

CRM automates sales, marketing, and customer support, increasing efficiency in all three areas. Result? CRM achieves an astounding 41% increase in revenue.

Get 5x ROI

If none of the reasons above convinces you, here's what happens: For every dollar, you spend in CRM, you get $5 back. This is because of all the reasons mentioned above, i.e. low cost per lead, high conversion rates, better customer service, and more.

Once you understand the scale to which CRM can help your business, getting it is a breeze.

How to Choose the Right CRM

To help you select a new CRM more efficiently, we created a 5-step guide:

1. Know the Goals and Requirements of your Business

To find the best CRM, you need to set goals and think about the pain points that you want to solve with the new CRM.

2. Collect Information from Various Teams and Departments

For the CRM ecosystem to function flawlessly, the various groups that will use it, including sales, marketing, and service, must be involved in the decision-making process.

3. List the Basic Features you Need

Now, it's time to make a feature list that you need in your CRM. In fact, it is even more useful to create two: a list of required functions and a list of useful functions.

4. Find the Best CRMs to Suit your Needs

It's time to explore which CRM options on the market best suit your needs. Use a three-pronged approach to narrow down your options and decide which ones to test. As such, you should ask other business owners what CRM they are using and if they are happy with it, read trade magazines and websites, check user reviews.

5. Choose the Right CRM for you and Deploy the Implementation

Once you have selected and purchased CRM, the next step is implementation. While this may be the final step in the process, it is just as important as the steps that precede it.

How Much Does CRM Software Cost?

The total investment required to acquire and implement a given solution is an important factor when selecting between custom and off-the-shelf software. When comparing costs, you need to see the big picture - from pre-development or implementation to ongoing operating and maintenance costs.

As a result, the cost of custom and off-the-shelf software can end up being quite similar, so you need to consider what is required for the initial investment (development, customization, or configuration), including end-user training and what the post-launch support costs are.

In addition to dollars and cents, the driving factor in the selection process should be the complete satisfaction of the most pressing business needs with the solution you select.


Choosing a suitable CRM requires careful research and planning. There is no one-size-fits-all CRM solution, and each one caters to specific business needs. Make sure all critical aspects are taken into account. Get your team involved and identify critical features that will help you succeed. Taking the time to follow the steps we have described will save you time and money - and help you make the right choice.

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