Article

Irina Weber
Irina Weber 15 October 2021

10 Ideas to Repurpose Your Blog Content for Social Media

No matter how old your blog content is, it portrays a powerful layout for other types of content, and this makes it certainly worth reusing. And to make sure it's a no-brainer for you, here are 10 solid ideas for you to generate more traffic without creating new content.

So, you just published a great blog post, and you want the world to see it. Why not? 

It's simply because you want everyone to know about your great service or product. While that's certainly true, getting lots of traffic from that one post by repurposing it can become a powerful marketing tool for your brand. 

Repurposing your post is a no-brainer when you actually think about it. There are many ways to repurpose your blog posts to make them fresh, giving you a new traffic channel without wasting a lot of time.

And to make sure it's a no-brainer for you, here are 10 solid ideas for you to generate more traffic without creating new content.

1. Use Old Images for Quotes

Quotes are great because they break up information and facts with a more exciting and detailed element. If your blog content contains high-quality images, you can easily re-use them as backgrounds for quotes that are catchy and easily shareable. 

If you publish many images on your social media pages, you can use graphic design tools such as Crello to apply filters and band together some inspirational words to make new visual designs in minutes without having any design skills.

People love quotes. If it’s something they can relate to, you can be sure they’ll be sharing it. You can also use old images as header photos, use images from blog posts to fit quotes, and simply crop old images in interesting ways. Slightly modify images, add a quote and you’ve just created a brand new post.

2. Conduct Surveys to Make Infographics

Surveys aren't often considered when creating content, but they can be an important resource to use and repurpose. 

If you haven't surveyed your blog visitors, now is the time to try it. Not only will your survey give you essential information about your audience's needs, but you can also convert the survey into an infographic that you can share across your social media platforms.

Infographics are known to be far more engaging than any text-based content. According to the digital information world, infographics are 30 times more likely to be read than blog posts or news articles. So, conducting surveys to turn your articles into infographics will make it easier for your visitors to engage with your content and learn important insights from your visuals.

3. Turn your Video Clip into a GIF

Social media is one of the best distribution channels for video content. This means turning videos clips into GIFs will enable you to expand your audience significantly and serve people with various needs and styles of content.

For most people, using GIFs is the best way to say a lot and express emotions without saying anything at all. They are easily shareable, capture attention, and help you add humor in a visually appealing way.

4. Turn a Webinar into a Video

Webinars serve as an ideal content source for repurposing because they are typically filled with information from experts in the field.

Though webinars are mostly one-time events and creating one can sometimes be a lot of work. The beauty of it is that all of that work can be repurposed into different content like podcasts, blog posts, case results, slideshares, and most importantly, videos.

The majority of individuals have short attention spans and prefer videos to other kinds of content. Making your webinar available as a video lets you retain more visitors on your content while getting your information out to an entirely new audience. Also, including a text transcription in your videos will help you rank better in search engines.

Here is a good example from this law company that has made a separate page called “video center’’ where they created four different videos and put all information into them.

5. Use Existing Content to Create a Little Ebook

Creating an ebook does not have to take hours of your time. You may be able to make one in as little as 15 minutes.

Once you have written extensively on a particular topic, you can take all of those posts and organize them into an ebook. You can either offer the ebook for free to individuals who subscribe to your email list or sell it. Repurposing your content into ebooks will help you:

  • Capture new leads

  • Increase your credibility and authority

  • Build connections and engage with your audience

  • Serve as a long-term investment, etc.

The truth is, if people are interested enough to read your blog posts, they will be just as likely to spend a few dollars to get the same information in an ebook.

6. Create a Pinterest Collection

Having over 450 million active monthly users across the globe, creating a Pinterest collection is another excellent way for your brand to stay on top of the competition and get to know its future customers on another level.

Creating a Pinterest collection doesn’t have to be stressful. Simply repurposing your posts or using infographics makes it easier to create a Pinterest board that can easily be shared on social media.

7. Turn your Informative Blog Posts into YouTube Videos

No matter how fantastic your writing is, some people prefer to watch videos rather than read your post. YouTube is the second-largest search engine in the world with a variety of user-submitted videos. By repurposing your blog posts into YouTube videos, you tap into an audience you wouldn’t have otherwise been able to reach.

If you feel you can’t do this because you’re camera-shy, you honestly don’t have to put your face out there. Although it would be nice for people to see you, get to know you, and trust you, it is really not necessary. You can always create slide presentations or record your screen. 

8. Develop Instructographics 

Don’t think that just because you published a post 2 or 3 months ago, that it has served its purpose. You can always go back to update and repurpose it by developing instructographics to give them a new lease of life.

Instructographics, sometimes called infographics, are self-explanatory images that use a linear approach to lay out information appealingly to get messages across to the right audience. What’s more, incorporating instructographics into listicles or how-to articles makes them more likely to be shared on social media and drive reader engagement.

9. Create a Post Series

Another way to get more from your longer blog posts is to break them up into smaller posts to create a series. 

Your post series can take whatever medium you like. It could be sent out as an autoresponder every day or week to keep your email subscribers entertained or it could also be presented as part of an ongoing series on social media platforms such as Instagram.

If you have a lot of topics, you must segment them before starting your series, and you can also link the posts to one another, which will give you value in search engines.

Creating a series like here always gives your audience a reason to come back to your web page. 

10. Turn your Information into a Live Video

Repurposing your information into a live video lets you work smarter. Statistics show that over 80% of businesses that use videos as part of their marketing strategy experience more increase in sales compared to others that do not.         

For instance, you could take one of your blog posts that drove high traffic and create a live video from it. This simply means doubling the traffic for half the work. Smart work right?

You can also invite expert guests to your live streaming videos and include a Q&A session during the live. This will not only enable your audience to have the opportunity to interact with you in real-time, but you will also receive tons of traffic to help grow your business.

Bonus Tip: Learn from your Content

When repurposing your content for social media, you must find out what strategy that works best for your business. Using tools like Finteza, it becomes easier for you to analyze what works best.

Finteza can provide you with detailed, in-depth analytics for all traffic attraction channels on social media and the web. It helps you create a funnel of page events, such as providing traffic performance and breaking down conversion data based on user device type, demographics, provider, IP, language, etc. This can be used to create a valuable report for your audience. 

Final Words

No matter how old your blog content is, it portrays a powerful layout for other types of content, and this makes it certainly worth reusing.

So if you’re looking for a cost-efficient way to increase traffic, sales, and leads, then you’ll need to make sure that repurposing your blog content for social media is part of your Internet marketing strategy.

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