Anastasiia Rieznikova
Anastasiia Rieznikova 2 December 2021

Time to Incorporate Web Design Tricks to Turn Visitors into Leads

Our intention is to provide the reader with various ways to turn visitors into leads with the implementation of various web design tricks and techniques, together with the benefits and importance attached to these tricks.

When meeting someone for the first time, first impressions are everything. The same is true in the online world. The web design of your site accounts for 94% of first impressions. Despite the fact that the stakes are high, many people underestimate the importance of a great web design to their company's first impressions.

To provide a positive user experience, your web design must be highly functional. Whether it's engaging them to keep them from exiting or directing them to action, your site design is crucial, especially if you want to turn visitors into leads. If you wind up with a terrible web design, it may give out a highly negative impression, which can affect your company's reputation and cause problems with your site's conversion.

Your company's credibility is also influenced by the design of its website, as conversion metrics have shown that 46% of people believe it is. As a result, the web design of your site must be done professionally, have elements that are easy to understand and load quickly. Only then will you be able to increase your chances of converting visitors to leads.

How to Turn Visitors into Leads

Web design tricks can convert site visitors into leads. You can't utilize all of them since it would make the site too overloaded. Choose what is important to you. With this, you can create a well-rounded site to achieve your goal.

Gamify Your Site 

Who doesn't enjoy playing games? It is not only engaging but also entertaining. Why not gamify your site by including "mini-games" for users to play? Gamification is the process of attracting and retaining visitors by making the experience more enjoyable. It has the ability to increase loyalty and engagement by an average of 30%

The income potential from gamification is impressive. Multinational software firm, Autodesk, increased trial use by 40% and conversion rates by 15%, while Extraco Bank increased client acquisitions by 700%, and IBM's gamified Innov8 platform has become the company's largest lead generator.

These games do not have to be high-end expenses with outsourced gaming solution providers; they may just be an enjoyable or fascinating activity that is part of your site visitors' experience. This web design trick transforms the near-comatose experience of browsing text-heavy websites into something engaging and entertaining.

This will pique their interest in your content, skills, and, yes, the solution you are promoting. You can incorporate online tools that are already available, an interactive pop quiz, or a prize exchange to do so. 

Streamline Site Navigation 

Conversions can be increased by using a flat minimalist design. As a consequence, your design and content will only feature the most essential elements that streamline the next steps for site visitors. The idea is to avoid overwhelming the user with superfluous navigational items.

Just keep it basic by including no more than five to seven options. This keeps the visitor engaged, provides them with fewer options, and so improves conversion. Remove the dramatic drop shadows, gradients, and other realistic visual effects from your design, and it will become simpler.

Exit Intent Popups 

Exit-intent popups are the simplest way to minimize bounce rates as they give visitors a reason to stay on your site. When done correctly, exit intent pop-ups generally help increase conversions by 5-10%.

When your visitors are ready to close the window tab, these exit pop-ups are launched with appropriate Call-to-Action for your visitors to perform.  These pop-ups are also ideal for obtaining newsletter sign-ups, and programs like Sumo, ShareThis, and WisePops can assist you.

Attract Visitors with Colour Psychology 

Never underestimate the power of psychology in influencing others. Even in the virtual world, psychology can play a role. How, you may ask? It's as easy as using colors! Yes, you may use colors for aesthetic purposes, but you can also use colors to add psychological mind tricks to your website.

Based on the color of your content, call-to-action buttons, and links, color psychology can impact how your visitors respond to your site's elements. Hence, without a doubt, colors play an important part in web design elements to effectively convey the message from your site.

As a result, it is strongly advised that you select an appropriate color scheme for your website. Inspiration from your competitors, as well as visual platforms like Behance and Pinterest, can go a long way. 

Incorporate Images and Infographics 

Visual data can be processed by the human brain 60,000 times faster than written data. That is why adding images and infographics on your site can capture the interest of your visitors while also helping to break up the text on your site.

These pictures and infographics offer a fantastic opportunity for your website to effectively communicate with your target audience. This may be as basic as showing them a visual representation of what you discuss on your page.

Welcome Full-Screen Popup

With a welcome full-screen popup, you can make each visitor feel special. This popup should have a clear and loud Call-to-Action button. When it comes to leads and conversions, they make for an excellent design element.

This design feature successfully facilitates in conveying your site's message by reducing any distractions on the homepage, allowing the visitor to see and hear what you want them to. This is also a common web design trick for building email lists, promoting deals, and generally driving visitors to take actions on your site.

Benefits of Having a Good Web Design

The design of your site should be focused on enhancing user experience, especially as it is an important component of your brand's online presence. Your website is also where you cultivate your bottom-of-the-funnel leads in order to convert them. Having said that, there are many advantages to having a decent website design for both your business and your visitors.

1. Enhances Brand Trust

Your potential customers evaluate your company's integrity based on the design of your site. Website designs that are both trendy and professional tend to foster trust. On the other hand, visitors will question your trustworthiness if your website is outdated and unpolished.

2. Improves Visitor’s Experience

A good design makes it easy for visitors to find what they're looking for on your website, resulting in a positive user experience. Your website may function properly, but a poor design gives visitors the perception that it is difficult to use or search for what they are looking for. Even if two websites perform identically, users are more likely to use a visually attractive site than a dull site.

3. Simplify Navigation

A well-designed website is easy to use. Simplify and limit the number of options given to visitors so they can choose exactly what action to do or where to go. With this approach, your visitors will stay on your site longer as they are having a good time, which will convert them into leads.

4. Speeds up Website Loading

If pages are laggy or take more than 3 seconds to load, 53% of visitors exit the site. That is why it is crucial to include proper web design in order to ensure that the site loads swiftly on all devices. A visitor is more likely to stay on a website that loads quickly than one that takes a long time to load. Due to fluid grids and high-quality, responsive visual media, a site is able to load in seconds.


Don't pass up this opportunity to expand your consumer base. It is now time to improve your website design in order to turn all of those site visitors into leads. Remember to keep it simple yet effective. You only have 8 seconds to grab the eye of a unique site visitor, and you must leave no stone unturned to get the ball rolling.Conclusion

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