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Evelyn Grace
Evelyn Grace 26 November 2021

How Local SEO Trends are Shaping Up for 2022

SEO changes every year. Let's familiar ourselves with the latest local SEO trends that will help local businesses in 2022.

In order to best satisfy consumers' needs, search results are constantly evolving and adding new obstacles for business owners to overcome in order to optimize their web pages for local search results. Despite the fact that it is impossible to predict how SEO will transform in the years ahead, we can anticipate that new trends are expected to emerge and have an influence on the world of local search.

Here are seven local SEO trends for 2022:

1. UX is Now More Important

User experience (UX) refers to how a user interacts with your application or website. An easy-to-use website will provide a good user experience, whereas an unplanned website would deliver a horrible or unsatisfactory user experience.

Google launched the EAT idea, which includes measures like search intent, user experience, mobile-friendliness, and dwell duration as ranking considerations. A rich online experience includes all of these elements.

A great user experience is one of the factors that separates the top and second places. Providing a systematic user experience to visitors is always beneficial, as it motivates visitors to stay longer and interact more with your website. This gives favorable quality signals to Google, which displays your website as the best result. As a consequence, Google rewards you with first-place rankings.

2. Mobile-Friendly Site

Mobile-friendliness has traditionally been recognized as a critical component of search engine ranking, and since 2015, it has been formally recognized as a ranking element. Also, in July 2019, Google updated its algorithms to prioritize mobile-first indexing for new sites, which is now the default setting. 

According to recent statistics, approximately 4.28 billion people use mobile phones to access the internet, accounting for approximately 90 percent of the total worldwide internet population, according to the World Wide Web Consortium. If your website hasn't been optimized for mobile devices yet, you're missing out on valuable opportunities.

When conducting purchasing research online, the vast majority of internet users utilize their mobile devices. If they believe your website is not user-friendly enough, even for them, they will leave it immediately and never return. That's how you lose customers and clients.

3. Google My Business Profile

Google My Business has risen to become the pinnacle of local search. Since Google obviously prefers to share material that it can corroborate as well as authenticate, Google My Business is the tool for assisting your company in meeting Google's requirements.

Just don't do something for the sake of SEO, though. Besides having feedback and maintaining your contact details and business time up to date, you're making it easier for customers to reach you on the internet.

Because of the interruption in consumer shopping behavior and business operations that will occurred this year, finding up-to-date details is more significant than ever for customers. GMB is essential for your company if you wish to get recognized in the market. 

4. Voice Search Optimization

Despite the fact that voice search was already on the increase in 2021, it is poised to become a game-changer for businesses looking to increase local traffic in the following year. It's no secret that technology will be ubiquitous in 2022. With voice searches' shown reliability in providing exactly what customers want, it's becoming increasingly common practice to locate new local companies utilizing this search approach.

During this process, you should also consider reorganizing your material to read more like a "question and answer" approach instead. In addition to this, companies should incorporate a common questions website connected with their selected keywords, if at all feasible, to rank higher. It is among the most effective local SEO trends that you must consider. 

5. Search Intent is Important

Users have always been at the forefront of search engines' priorities, and user-centricity is also the most significant differentiation among industry titans. Copywriting using Search Intent, Google seems to be the default search engine as it is the most user-friendly and gives the most reliable and timely results. It is also the most expensive. So, then why wouldn't your content anticipate consumers' wants and represent their search intent as well?

Great copywriting is not a new notion, but in 2022, marketers must go above and beyond to be successful. It is not enough to capture the audience's attention or attempt to keep them on a page for a longer time; SEO specialists must also grasp why they are seeking a particular product or service.

Understanding why will assist SEO professionals in creating superior information that is also presented in a way that consumers want to consume.

When it comes to understanding search intent, there really is no better location to go than Google. No one knows search results are better than Google, which serves as an aggregate of all of the world's information.

The algorithm is continually growing and getting more sophisticated in its ability to comprehend and digest complicated data. SEO experts should include SERP analytics into their strategies in order to guarantee that they are collecting search intent in 2022.

6. Video Content More Popular

By the end of this year, video content might account for as much as 80 percent of all web traffic. Make an effort to include more video material on your website. You can do so if you have an old blog post that you want to make into a new, interactive video.

Videos are convenient to watch and entertaining to watch. Don't forget to post your video content on social networking sites as well. You could use social media to attract more traffic to a website, which will help to boost your ranking even further.

7. Rich Results Optimization

Search engines display bits of information from your site in google search results, which you may see if you look closely. The inclusion of photographs, geographical data, reviews, or other extra information to these featured snippets is referred to as "rich snippets."

Furthermore, because they provide more information as well as distinguish them from other search results, they often have better click-through rates than other results.

Wrapping up

The field of search engine optimization is growing increasingly difficult. Due to changes in the competitive landscape, advertisers must look outside traditional optimization tactics in order to implement new and inventive strategies. Learning about the local SEO trends and data that will most likely affect the year 2022 is the first step toward developing a program that is highly scalable.

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