Lydia German
Lydia German 24 November 2021
Categories Advertising

3 Ways to Use Marketing for Attracting Buyers to Your Business

Running a business isn’t easy - if it was, everyone would do it. Many entrepreneurs love owning businesses due to being their own boss, pursuing a lifelong dream, or simply financial benefits they can reap as a reward once they have grown the business to the point of selling on. However, there’s no point in working extremely hard to run a business every day if there aren’t any interested buyers for those who do want to eventually sell. Here is where marketing comes in.

Having a well-established business that has a great reputation, whether nationally or locally, sets you up in good stead for a quick and financially rewarding sale. Below are three tips for using marketing to set you up for this level of success.

Develop a Clear Marketing Plan

It goes without saying that you need to put a clear marketing plan in place before starting with it, but this task often goes overlooked. The more detail you can go into here, the better.

Some pointers you might want to consider are:

1. The Business Goals

Are you looking to create brand awareness in the first instance before fully launching the business? Perhaps this can be the focus for the first three months. You could do this by having a presence on social media platforms and creating a hype about your launch. 

If you are already established and want to bring in new customers, we’d recommend creating plans that you review every three months based on the reception you receive. You might find that certain channels work better than others, so you can invest more time and resources into those platforms.

2. Budget

In an ideal world, you would start off with a relatively small marketing budget, then once profits increase as a result, you can invest even more. Make notes of everything you would spend money on, whether that’s social media adverts, website maintenance, SEO and marketing agencies. Counting every penny will help with determining return on investment.

Identify your Unique Selling Point and Go to Town With it

As more and more budding entrepreneurs have entered the business world due to furlough opportunities and job losses due to Covid, every sector is becoming increasingly crowded with startups. Therefore, it’s more important than ever to stand out.

What makes you different from your competitors? Is it your branding, customer experience, or location? Make sure you advertise this all across your social media, and encourage your customers to shout about this too through ‘refer a friend’ discounts, encouraging reviews, enticing sales etc.

Use Search Engine Optimisation (SEO)

Investing in your SEO can be one of the most rewarding marketing tactics you can use. However, it’s important to really refer back to your marketing plan and determine your target audience.

For interested purchasers who may want to buy local businesses, such as convenience stores, cafes and pubs, one of the first things they will do is Google you and look at your existing online presence. If you’re top of the local listings with a decent amount of reviews, you’re already on the right track to attracting buyers due to a great reputation.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for...

Michael Nutley
Michael Nutley 30 November 2023
Read more
It’s Time For Brands to Move From Personalised, to Personal

It’s Time For Brands to Move From Personalised, to Personal

At a time when almost every brand is tailoring content and offers to individual customers based on their demographic data, purchase history, and online behaviours, are these personalisation efforts still adding value?...

Shafqat Islam
Shafqat Islam 27 November 2023
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
From Success to Setback: Lessons in MarTech Decision-Making

From Success to Setback: Lessons in MarTech Decision-Making

We often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often not too difficult to pick up a new technology if you’re comfortable working with an alternative...

Andrew Addison
Andrew Addison 29 November 2023
Read more