Unique Digital Signage Ideas to use in Hotel Lobbies
Are you facing issues in using digital signage for hotel lobbies? If so, check out this blog, here we have provided effective ways to improve guest experience with hotel digital signage.
Hotels are an ever-changing industry that requires the adoption of the latest technology and trends to set an impressive image in front of their guests. As the saying goes, “the first impression is the last impression,” which is not much better known by any other industry than hotels.
In this online review world, you cannot only rely on reviews or online booking websites, it is also significantly important to offer a unique, innovative, and fascinating experiences to your guests as they enter your hotel.
It should be kept in mind that if you deliver a good experience at first, it will stay with your guests for a long time which is best for your hotel. However, if there is any mistake made during the first interaction, it will have a negative impact on your hotel reputation and might take your guests from you forever.
So you have to adopt every possible method and technology to offer a remarkable experience to your guests. In order to help you create an effective strategy for your hotel lobby, an attractive digital signage screen should be a perfect one.
Digital signages are a perfect tool for the hotel industry as it resolves every aspect of offline marketing challenges faced by hotels. First of all, it will improve customer satisfaction by offering them a unique experience with your hotel. Along with that, digital signages are a cost-effective and proven way to observe the audience's attention, meaning a powerful tool to convert one-time guests into longer ones.
But how will you effectively use hotel digital signage, that is the major question?
Here you will get to know some amazing content ideas to run on your Hotel Digital Signage screen which will definitely help in revamping your hotel marketing strategies and leverage maximum profit out of your investment.
But let’s first learn why hotels need digital signage?
Why Should Hotels Integrate Digital Signage into Lobby Areas?
As discussed earlier, the hotel or hospitality industry is all about giving a satisfactory experience to its customers. No matter if it is a business trip or family staycation at your hotel, your customer experience is what is most important to you.
Hotel digital signage emerged as a powerful tool and technology for the industry to leverage customer experience by smoothing the functionality as well as delivering a unique impression to its customers.
These are significant benefits of using digital signages in your hotel lobby:
- Drive Guest Engagement: Displaying creative content on your hotel lobby digital signage screen will engage the guest with content rather than allowing them to wander around.
- Enhance Hotel Ambience: Installing a digital signage screen inside your hotel boosts the digitalization factor, improves the ambiance of your Hotel. It will provide a modern touch to your hotel.
- Easy Assistance: Moreover, using hotel digital signage in the lobby area will help in providing self-assistance service to your guests in which they are not required to ask for help from the receptionist.
Now you might be thinking about how you will use these amazing digital signages for your hotel lobby. If so then continue reading this blog till the end and discover unique content by which you can enhance your guest's experience as well as drive a high return on investment.
Digital Signage Content Ideas For Hotel Lobbies
#1 Wayfinding and Important Locations
It is always confusing for your guests to find the way they want to go while staying in a hotel. You can enhance the hospitality service and hotel digital signage by utilizing a wayfinding screen where your guest can easily navigate the destination and find the right direction without asking from reception or other staff people again & again.
#2 Special Events & Celebration Announcements
Many times you might organize an event or celebrate special occasions in your hotel. Rather than using a mic announcement or sending staff workers to each room, informing your guest about the events, you can simply run this information on a hotel digital signage screen and find a great way out to invite your guest to the party.
#3 Hashtags or Social Media Walls
As now half of the global population is on social media networks, it is highly effective and conducive for your hotel to display user-generated content on social media networks with hashtags, tweets, Google reviews & ratings, social tags, etc. on hotel digital signage screens. It will help boost customer trust and educate them about what your older customers say about your hotel & its services.
Wrapping Up!
Now you understand that hotel digital signages play a crucial role in enhancing the customer experience at your hotel and render a unique service that is rarely available to your competitors. You can use digital signage inside your hotel at other places also, but one of the profitable use cases of digital signage is in the lobby area.
So, without a delay, start fixing digital signage or implement these unique content ideas on your hotel digital signage screen.