9 Clever Tips to Enhance Email Marketing to Physicians
It is a known fact that physicians and healthcare workers are some of the busiest people on earth, so getting your emails through their everyday clutter is a no-easy task. You need a foolproof strategy to succeed in converting your target physicians into leads.
Stay with me till the end and I will illuminate some essential tips that will help you reach out to the physicians effectively, so here are nine tips to improve your email marketing strategy.
1. Segmenting your Target Physicians is a Wise Move
Sending an email blast to all the folks on your target list was a good idea maybe a decade ago, but not anymore. In the era where a majority of messages and emails get deleted without even being read, it is excruciatingly important to send relevant messages to your target audience, if the prospects can’t relate themselves to the email within the first thirty seconds, then chances are your email will quickly get ignored without reading further.
2. Personalize the Segmented List
Once you have successfully segmented your entire list, spend enough time writing customized emails relevant and highly specific to each segment, structure your content around information about your product or service highly specific to the segment.
3. Write Subject Lines that Grab Attention
The subject line is the deciding factor of whether to open your email or simply ignore it, so choose your subject lines wisely, as they are not an afterthought but the primarily essential aspect in writing a promotional email.
Reports assert that 33% of email recipients open emails based on the subject line alone, always remember your subject lines can either make or break your email campaign.
4. Do not Overwrite your Emails
Like I mentioned above, doctors and physicians are some of the busiest individuals, as a result, they do not like to waste their time on reading lengthy sales pitches, therefore keep your email short and to the point.
Most marketers misunderstand that using a lot of information at once will help but, in reality, it’s the other way around. I urge you not to make your email too wordy, just like the saying goes ‘less is more’.
5. Include Call to Action Buttons
Since you cannot fill in all the information in your email at once, you can very well use call-to-action buttons upon clicking which takes your target audience to your landing page directly. There, you have all the relevant information, or ask them to subscribe to your newsletter, or showcase your blog content, these are just a few ideas that might help, you can choose what suits best to you.
6. Choose the Perfect Frequency
There is a very thin line between being consistent and being constant while being consistent will fetch you good results meanwhile being constant will get your domain blocked after your emails are flagged as spam. Therefore, choosing the right frequency of when to send emails is very crucial, try not to send emails too often.
7. Optimize your Emails to Suit Small Screens
In the era dominated by smartphones people are shifting their attention towards small screens for their everyday tasks, it is not uncommon that most of us prefer reading emails on our smartphones, gone are those days when to read a message you had to turn on your computer or laptop.
Emails look different on desktop sites and mobile sites, hence choose a dynamic template or email design layout that suits both large and small screens.
8. Do A/B Testing Before Rolling out Emails
With the help of A/B testing, you can easily determine which subset of emails are fetching you better results, this process will help you gain more open and click-through rates, increase conversion rates and revenue generation, as well as get a clearer picture of your target audience’s expectations.
9. Utilize Email Campaign Automation Platforms
The key to gain greater results in an email marketing campaign is working consistently and efficiently, with the help of an automation platform you can successfully achieve these two and flawlessly execute your strategy. The automation platforms offer templates that you can easily use to your advantage or create custom templates that tell your story better.
The league of email marketing is extremely volatile and the trends keep changing accordingly, we have put together a comprehensive list that is bound to draw great results, go ahead and incorporate these tips with your marketing strategy and stay ahead of your competitors.