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Google Analytics Metrics You Need to Keep an Eye on

Google Analytics Metrics You Need to Keep an Eye on

Google Analytics is as important a skill as any for being an expert SEO marketer. It’s easy to learn and you will gain a lot of knowledge from it. Here’s a fast-track guide to Google Analytics metrics. A quick...

Semil Shah
Semil Shah 29 March 2021
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Retail Customer Experience in 2021

Retail Customer Experience in 2021

How should online retailers and brands be thinking about CX in response to changes in customer behaviour as a result of Covid-19? The old models for building an ideal customer experience (CX) online and in store have...

Gita Samani
Gita Samani 26 March 2021
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All About Multilingual Web Design

All About Multilingual Web Design

When you search for anything on the internet, you expect to have access to any type of information or website in your own language. How would you feel if you visit a site that isn't translated into your language...

Jenny Stanley
Jenny Stanley 26 March 2021
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Latest Insider: How Mobile Optimization Can Help You Conquer the Competition

Latest Insider: How Mobile Optimization Can Help You Conquer the Competition

We are now in the era of mobile technology. It comes as no surprise that technology is transforming the world, and statistics are consistently showing a rise in the number of smartphone users around the globe. Users...

Johnny Chen
Johnny Chen 25 March 2021
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Ecommerce SEO: A 21-Point Checklist to Help in the Optimization of Your Online Store

Ecommerce SEO: A 21-Point Checklist to Help in the Optimization of Your Online Store

Do you know the fact that SEO has the highest ROI of any ecommerce marketing campaign but most online shops are put together with little to no consideration of search engines? You need to require constant effort and a...

Kiara McColl
Kiara McColl 25 March 2021
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It’s Official - Omnichannel is the Leading Approach to B2B Sales

It’s Official - Omnichannel is the Leading Approach to B2B Sales

Recent research by McKinsey & Company has confirmed that omnichannel is the leading approach to B2B sales and its effectiveness has significantly jumped to 83%. The research has also confirmed that hybrid sellers...

Priya Kumari
Priya Kumari 25 March 2021
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5 Common Focus-Killers – And What to Do About Them

5 Common Focus-Killers – And What to Do About Them

Blocking tech distractions reignite productivity and could save your job.

Katya Smith
Katya Smith 24 March 2021
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High-Impact Lead Magnet Examples for Small Businesses

High-Impact Lead Magnet Examples for Small Businesses

What are high-Impact lead magnet examples for small businesses and how a correctly found email address affects lead generation?

Digital Doughnut Contributor
Digital Doughnut Contributor 24 March 2021
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A Guide to Event Marketing and Promotion

A Guide to Event Marketing and Promotion

With the government roadmap to recovery and the increasing awareness that a sense of normality is soon to be upon us, the events industry is gearing up for a battle of immense proportions as they consider a return to...

Brad Chuck
Brad Chuck 23 March 2021
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New Social Media Tool Reveals Nike and Adidas Unable to Compete with Gymshark in Influencer Marketing

New Social Media Tool Reveals Nike and Adidas Unable to Compete with Gymshark in Influencer Marketing

HypeAuditor’s new Competitor Grid reveals which brands are leading the way when it comes to influencer marketing.

Pauline Delorme
Pauline Delorme 23 March 2021
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Building Reputation in 2021 for B2B Businesses

Building Reputation in 2021 for B2B Businesses

In the final stretch of one of the most challenging years in the history of most businesses worldwide, Appetite - as part of The Talking Giraffe Webinar Series - promoted one last session in 2020, focusing on...

Jenny Stanley
Jenny Stanley 23 March 2021
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Digital Marketing: How to Affect the Growth of your Business

Digital Marketing: How to Affect the Growth of your Business

To capture a growing and very profitable Internet marketplace, brick and mortar companies are either adapting their business model to an online model or expanding established marketing activities through digital...

Genc Emini
Genc Emini 22 March 2021
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Using Machine Learning to Automate Data Cleansing

Using Machine Learning to Automate Data Cleansing

There are stages in the data cleansing process where machine learning can not only automate workflows, but influence decisions, and achieve better results.

Zara Ziad
Zara Ziad 22 March 2021
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5 Transformational Impacts of ICM for Retail

5 Transformational Impacts of ICM for Retail

We’re used to referring to technological laggards as ‘dinosaurs’ but that term is even more appropriate today. The arrival worldwide of the COVID-19 pandemic was our metaphorical asteroid. It landed among us with...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 22 March 2021
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What is Retailtainment and How can it Help your Business?

What is Retailtainment and How can it Help your Business?

Retailtainment describes when entertainment is used as a retail marketing channel and tactic. The term was coined over 20 years ago by sociologist, George Ritzer, to describe the growing trend of “entertaining...

Warren Richmond
Warren Richmond 19 March 2021
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Key Tips for Incorporating Business into a New Environment

Key Tips for Incorporating Business into a New Environment

2021 witnessed dramatic change both in technology and business operations. It became a necessity to transfer from the conventional operational methods to a completely new style.

Roy Mathew
Roy Mathew 19 March 2021
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5 Steps to Help You Select a DAM Vendor

5 Steps to Help You Select a DAM Vendor

Digital asset management is about more than storing files. A DAM system enables companies to be agile and respond to customers in real-time. Having the right platform in place will enable brands to personalise the...

Aliya Zaidi
Aliya Zaidi 18 March 2021
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A Guide to Influencer Marketing

A Guide to Influencer Marketing

Influencer marketing is a strategy that identifies people who have a strong influence on a brand's industry or target audience, but where can a business start with Influencers?

Brad Chuck
Brad Chuck 18 March 2021
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What‌ ‌is‌ ‌Gamification‌ ‌in‌ ‌Marketing‌?

What‌ ‌is‌ ‌Gamification‌ ‌in‌ ‌Marketing‌?

Gamification can be used in playable ads, as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun experience with...

Jenny Stanley
Jenny Stanley 18 March 2021
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AI is Transforming Business - Explained

AI is Transforming Business - Explained

What is artificial intelligence (AI)? Artificial intelligence is a broad and extensive branch of computer science that puts emphasis on the development of intelligent machines that can work and respond like humans...

Alice Jackson
Alice Jackson 18 March 2021
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Understanding Your Business Marketing Assets

Understanding Your Business Marketing Assets

Marketing assets include anything used by an organisation to promote its products, services, or brand. But which assets are right for your business?

Brad Chuck
Brad Chuck 17 March 2021
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How a Bad Design Can Spoil Your Facebook Presence

How a Bad Design Can Spoil Your Facebook Presence

If you are reading, then chances are you already know what Facebook is. It is the largest social media platform with over 2.6 billion users as of 2020. Initially, it was created for socializing, but now it has become...

Tahha Ashraf
Tahha Ashraf 17 March 2021
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The Importance of Neurocreativity for Brands

The Importance of Neurocreativity for Brands

A picture tells a thousand words, but what if your picture’s message is lost in translation? Saddington Baynes Head of Insights Callum Gould talks about the importance of measuring emotions in campaigns and how to do it.

Callum Gould
Callum Gould 17 March 2021
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In-Memory Caching for Progressive Web Applications

In-Memory Caching for Progressive Web Applications

More than having a website, a company must ensure that this website delights users. Quick loading times and responsive elements are just a few of the things that will help a business deliver its promise of an...

Edward Huskin
Edward Huskin 16 March 2021
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Can Stores Regain Their Flagship Status?

Can Stores Regain Their Flagship Status?

Cross-channel promotions are a lifeline for stores, says Robin Coles, European managing director for XCCommerce. Pressure has been building for several years on retailers to rethink the role of the store, and new...

Robin Coles
Robin Coles 16 March 2021
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