Articles - March 2021 - 2021

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PR vs Marketing – Is There a Difference?

PR vs Marketing – Is There a Difference?

There is a fine line between PR and marketing. That’s because public relations is one of the most misunderstood professions. In this blog, I explore what differs PR from marketing.

Juliana Freitas
Juliana Freitas 13 April 2021
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Tricks Every B2B Consultant Needs to Know to Get More Sales

Tricks Every B2B Consultant Needs to Know to Get More Sales

B2B marketing is taking the ecommerce industry by storm, which means that going digital is fundamental if you want to succeed. Almost 50% of B2B consumers are millennials and that puts a huge change in the b2b buying...

Araz Guidanian
Araz Guidanian 13 April 2021
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How a Pandemic Has Shaped the Future of Business

How a Pandemic Has Shaped the Future of Business

The Covid-19 pandemic forced millions of people around the world into lockdown and social distancing to help control the spread of the virus. This public health crisis is also driving businesses to implement remote...

Desiree Gullan
Desiree Gullan 12 April 2021
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Voice of the Customer: How to Avoid 5 Common Mistakes

Voice of the Customer: How to Avoid 5 Common Mistakes

A business without a Voice of the Customer (VoC) strategy is like someone flying in complete darkness. But even when you decide to create and implement one, your program could still be marred by friendly fire - errors...

Matt Canada
Matt Canada 12 April 2021
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Marketing Creativity – How to Move Forward During a Pandemic and Beyond

Marketing Creativity – How to Move Forward During a Pandemic and Beyond

It’s all well and good to say ‘marketers need to be creative and stay agile’ – but how can they do this? In this article, we hope to explain that through embracing creativity, your brand can prosper during the...

Amelia Evans
Amelia Evans 9 April 2021
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The Many Faces of Content in Marketing

The Many Faces of Content in Marketing

With over 100 different forms of content creation available, how confident is your business in creating, distributing and measuring key content strategies?

Brad Chuck
Brad Chuck 9 April 2021
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Brands That Step Out of Their Comfort Zone and Embrace CTV are Future Proofing

Brands That Step Out of Their Comfort Zone and Embrace CTV are Future Proofing

It’s a no-brainer that brands need to be where their audiences are. Yet despite the mass migration of consumers to Connected TV (CTV) over the last year, advertisers have been hesitant to move budgets there.

Colette Munnelly
Colette Munnelly 8 April 2021
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5 Digital Marketing Tips to Grow a CBD Brand

5 Digital Marketing Tips to Grow a CBD Brand

There’s no denying that this industry is growing at an extremely fast rate, and the brands that know how to market their products well are taking advantage. 

Emily Watson
Emily Watson 8 April 2021
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The Ultimate Guide on Outreach for SEO

The Ultimate Guide on Outreach for SEO

PR and outreach are a fundamental aspect of SEO and healthy backlinks. Here's how you should go about it.

Umarah Hussain
Umarah Hussain 7 April 2021
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Top Tools to Strengthen Your Online Reputation Management in 2021

Top Tools to Strengthen Your Online Reputation Management in 2021

Online reputation management involves optimizing the perceived reputation of your brand online. It involves monitoring and improving how your business is viewed online by analyzing the perceived notion of your...

Priya Kumari
Priya Kumari 7 April 2021
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Infographic: Omnichannel Marketing Excellence and the Role of CDPs

Infographic: Omnichannel Marketing Excellence and the Role of CDPs

A recent report from Digital Doughnut's sister company London Research and BlueVenn explores four key dimensions of omnichannel marketing, and the impact of customer data platforms on companies that have adopted...

Linus Gregoriadis
Linus Gregoriadis 6 April 2021
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Consumers are Willing to Pay More for Sustainable Brands

Consumers are Willing to Pay More for Sustainable Brands

The objective of this research was to explore consumer perceptions of the relationship between corporations and sustainability, to understand which are the factors that create the impression of a sustainable brand.

Lindsay Parry
Lindsay Parry 6 April 2021
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B2B Marketing Survey: Reasons to be Optimistic

B2B Marketing Survey: Reasons to be Optimistic

With such a turbulent year behind us, it’s good to know there’s light at the end of the tunnel, with the positive findings from our 2021 B2B marketing survey, it’s just the boost our industry needs. At Appetite...

Jenny Stanley
Jenny Stanley 6 April 2021
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Face Pay is Changing the Game for Industries

Face Pay is Changing the Game for Industries

Facial recognition technology has completely changed the way people interact with the external world. If you are curious to know how the face pay feature is revolutionizing the entire payment structure for industries,...

Joseph Ricard
Joseph Ricard 5 April 2021
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Five Tips to Strengthen Your Internal Employer Branding

Five Tips to Strengthen Your Internal Employer Branding

Employer branding refers to a company’s reputation as an employer and the value it brings or what it offers to its employees. This is proof that then you develop a strong internal employer brand, you not only...

Adi Janowitz
Adi Janowitz 5 April 2021
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Benefits of Trigger Options for Lead Generation

Benefits of Trigger Options for Lead Generation

Not everyone visits your website with the purpose of buying your products immediately. Some people might want to know more about your business, look at what you offer, and leave. So, how do you make such visitors...

Vaishali Gopi
Vaishali Gopi 2 April 2021
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AI Chatbots: Do You Need One for Your Business?

AI Chatbots: Do You Need One for Your Business?

There are many benefits your business can get from AI chatbots. However, there are possible drawbacks to consider before integrating one into your business.

Gaurav Sharma
Gaurav Sharma 2 April 2021
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Offline vs Online Digital Marketing Courses : Which is Better for You ?

Offline vs Online Digital Marketing Courses : Which is Better for You ?

Confused about joining offline or online digital marketing courses? Don't worry, we have listed all the pros and cons of both courses so you can decide the best way to learn digital marketing.

The ADMC
The ADMC 1 April 2021
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5 Secret Tips to Help You Fuel Your Account-Based Marketing (ABM) Plan

5 Secret Tips to Help You Fuel Your Account-Based Marketing (ABM) Plan

These unprecedented times require you to plan and go big. But what more can you do to thrive during unprecedented times and make a difference to the business fraternity across the globe?

Priya Kumari
Priya Kumari 1 April 2021
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59% of Consumers Believe Taking a Stance Matters, Research Reveals

59% of Consumers Believe Taking a Stance Matters, Research Reveals

Brands can and should take a stance on social and political matters, according to new research by Kubi Kalloo and its partner Alligator Digital. A survey of 600 people in both the US and UK has uncovered that 59% of...

Kristin Hickey
Kristin Hickey 31 March 2021
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10 AI-Powered Tools to Boost Your Efficiency and Creativity

10 AI-Powered Tools to Boost Your Efficiency and Creativity

Artificial Intelligence and Machine Learning are the buzzwords of the decade. Here are some great AI-powered tools to help you work with visual content.

Alina Valyaeva
Alina Valyaeva 31 March 2021
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Demand Exchange to Launch Knowledge Management and Content Syndication Service for BIMA Members

Demand Exchange to Launch Knowledge Management and Content Syndication Service for BIMA Members

BIMA, the UK’s largest digital and tech community, has joined forces with knowledge management and lead generation platform Demand Exchange (DX) to offer its members a powerful new way to raise awareness of their work...

Greg Brown
Greg Brown 30 March 2021
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How to Deal With Online Account Hacking?

How to Deal With Online Account Hacking?

More often than not, you may find yourself at the receiving end of an internet breach. It could be a hacked social media account or leaked passwords online. This article talks about some prominent avenues you can...

Richa Sharma
Richa Sharma 30 March 2021
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Animation: Why Should I Make an Animated Video?

Animation: Why Should I Make an Animated Video?

We know that in business, the best way to increase sales, customer visibility and audience engagement is through creating original, catchy and entertaining content as part of a marketing strategy. And to be relevant...

VidOps VisualStorytellers
VidOps VisualStorytellers 30 March 2021
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How to Accelerate Your Digital Business in 2021

How to Accelerate Your Digital Business in 2021

The recent Covid-19 pandemic has triggered a massive digital transformation. The businesses who transform themselves digitally will survive, but digital transformation is not only related to upgrading of technology...

Mark Lane
Mark Lane 29 March 2021
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