How Can You Attract Users to Your Blog? Effective Tips to Follow!
Want to ensure success and constant user flow to your blog? Then think about its promotion and improvement. In this post, we have made a list of things that will help you to win the battle.
Running a blog is not an easy task; it requires not only creative thinking but also self-discipline, responsibility, and analytical skills. Many people start blogging for fun but then feel the urge to make their blog popular and visited.
It is important for someone to get feedback from readers; others want to earn recognition in the Internet space. Finally, a significant part of users strive to monetize their blog. Making a blog one of the ways to earn money is something very useful and pleasant. In this article, we will talk about how to make your blog interesting and user-friendly; how to boost traffic and increase the audience reach.
There is no single way to make your blog successful and popular with a wide audience. Blog promotion is a complex procedure that requires different actions and approaches. And our guide will help you to outline the key development direction for your project.
1. Create Interesting and Original Content
The success of any blog is always associated with the content you post. If you want your blog to become popular, you should regularly create interesting and high-quality articles with content that is useful to your readers. In other words, you need to focus not only on what is interesting to you but also on what may be of interest to your target audience.
At the same time, it is recommended to give preference to visual/ multimedia content as it is easier to perceive. You can always use multimedia software to produce special videos for your blog or look for relevant visuals on Canva. Such assets will make your posts more attractive to your audience and can make people stay on your site longer, which positively affects site promotion.
2. Make Regular Posts
Another key to the success of your blog is regularity and planning. Regular posts will stimulate both regular users and search robots to visit your resource. Fresh publications are an indicator of the relevance of the information you post. Therefore, it is critically important to decide on the number of posts you will create per week/ month and accurately follow your content plan.
3. Sync with Social Media
It's no secret that the overwhelming majority of Internet users spend their time on various social networks. Therefore, it would be great to promote your blog on different social media platforms whose customer reach is just booming.
4. Collaborate with Other Bloggers
One of the easiest ways to make your blog popular is to use ads. In this case, cooperation with authors of other blogs similar in topic or niche will expand your audience and will bring many new people to your blog. You can create some kind of joint projects, share interesting tips, or just give links to each other's sites or articles.
5. Make a Newsletter for Your Readers
This tactic will hardly work for newly created blogs. However, in the future, it can help you keep in touch with visitors to your resource and inform them of every new publication you make. Send out emails with the most interesting content of the month or tell readers about any interesting news - in general, use mailing letters as one of the ways to attract visitors to your blog.
6. Analyze Stats
It is highly recommended to have your blog connected to GA. Thus, you can track your audience, its behavioral patterns, interests, and many more. You cannot tell what is happening with your blog, how many people, and how often you visit it if you do not track your site performance stats.
For example, GA will help you understand which posts are of the greatest interest to readers and when your site is visited by the largest number of people. Depending on this, you can adjust the publication time of articles and their subject matter.
Worst Mistakes That May Harm Your Blog
There are some things that you may not think about, but these may harm your online project. Of course, this shouldn’t happen to you because you spend so much time, effort, and energy on your online project. So here are some of the most common mistakes that you should avoid.
Mistake 1 - Lack of a Content Strategy
Create a competent content strategy that meets both your blog theme and the interests of your target audience. At the same time, it is critically important to describe the goal of your blog. To do this, you should decide why you want to create a blog and what it will give you. You may be driven by different goals: to increase the interest and trust of the audience in the brand and to form the role of an expert in the niche.
No matter what your case is, it is important to create a successful video marketing strategy. Is it in your pipeline? Then make use of video editing software. It will help you to edit a video: crop, cut, adjust the contrast, saturation, white balance of your videos; add Сhromakey effects; slow down video; speed it up. As a result, you will get a high-quality video clip that supports the main publication and is interesting to watch.
Mistake 2 - Irregular Publications
One of the things that make a blog effective and popular is the consistency of its content. If you write and publish content regularly, people will get used to such a schedule and will come back to you again and again. And if articles appear on your blog from time to time, your audience won't know what to expect from you. Use a content planner to make sure that you do not miss content delivery deadlines and stick to your agenda at 100%.
Mistake 3 - Slow Website Loading Speed
Site loading speed is also one of the key factors affecting the ranking of a resource in search results. According to Google's recommendations, the site page should load in no more than two seconds. Its slow work will not allow the search robot to quickly index the site, and users will not be able to quickly find answers to their questions. Ultimately, this will negatively affect the behavioral factors of the site.
Mistake 4 - The Site is Not Mobile-Friendly
As you know, more than 50% of users visit websites using their mobile devices. But at the same time, the vast majority of Internet resources are still not adapted for phones. Therefore, no matter how cool a site for desktops is and what content you post, mobile users will give preference to your competitors if their site works well on mobile devices.
Mistake 5 - Inconvenient Blog Navigation
When articles of different topics are collected in one big pile on a blog, it is difficult for a user to navigate them. Take care of your readers - create a menu with article categories and sections so that everyone could easily navigate to the target post/ section.
Mistake 6 - No Feature for Users to Interact with the Blog
When running a blog, it is important to not only create interesting content for your audience but also give them an opportunity to interact with it. Here are some of the mistakes that many bloggers make:
- Blog articles cannot be shared on social media;
- A reader cannot subscribe to the email newsletter to receive notifications when new blog articles are released;
- A reader cannot leave a comment on the article or ask the author a question;
- A reader cannot rate the article.
All of these features are aimed at improving user engagement and their interactions with your blog. The presence of such features improves behavioral metrics, site ranking and also has a positive effect on the positions of your blog in search results, traffic, and sales growth.
Promoting your blog is a long-term task that takes a lot of time and work. However, if you follow the below tips, your blog will start attracting a wide audience and will turn people into your regular readers. Good luck!