Articles - June 2021 - 2021

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Comprehensive Guide to Facebook Advertising Formats

Comprehensive Guide to Facebook Advertising Formats

Between so many design, text and technical requirements, it can get pretty confusing how to optimise your Facebook ads. That's why, in this article, we will walk you through everything you need to know about...

Jenny Stanley
Jenny Stanley 4 August 2021
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How to Make Your Blog Work for You: Monetization Ideas

How to Make Your Blog Work for You: Monetization Ideas

Starting a blog is easier than ever. With just a couple of hundred dollars and a few clicks, you can start and manage your blog on WordPress as soon as today. You can post what you want, in your own time and on your...

Nara N
Nara N 7 July 2021
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Reasons Why Amazon Marketplace Sellers are Attractive Acquisition Targets

Reasons Why Amazon Marketplace Sellers are Attractive Acquisition Targets

Aggregators targeting third-party sellers on Amazon Marketplace consolidate their resources and offer expert services that help scale these businesses. This business model is successful only when the sellers acquired...

Editor Writer
Editor Writer 7 July 2021
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QR Code Marketing

QR Code Marketing

With QR Codes gaining mass popularity, major brands are looking to include them in their marketing campaigns to curate their audience for engaging shoppable advertisements. 

Jenny Stanley
Jenny Stanley 7 July 2021
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Get Ready for a Summer of Sport… On your Connected TV

Get Ready for a Summer of Sport… On your Connected TV

Summer 2021 is big for the sporting calendar and whether you’re into football, cycling or tennis we’re expecting some great entertainment in the coming months. Starting with this week’s Euro 2020 semi-finals, the...

Colette Munnelly
Colette Munnelly 6 July 2021
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How User-Generated Content Provides Brands with a Competitive Edge and Helps them Optimize their ROI

How User-Generated Content Provides Brands with a Competitive Edge and Helps them Optimize their ROI

User-generated content (UGC), alternatively known as user-created content refers to any form of content such as images, video, text, and audio that has been posted by users on several online digital platforms...

Priya Kumari
Priya Kumari 6 July 2021
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Why SEO is the Only Skill You Really Need

Why SEO is the Only Skill You Really Need

Among everything else in the digital marketing sector why is SEO the only skill you really need? Read this article to find out.

roser rosenberger
roser rosenberger 6 July 2021
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Virtual Trade Shows: Best Practices and Tools

Virtual Trade Shows: Best Practices and Tools

As the pandemic hit the world, one thing became certain, that any type of event can take place virtually. Virtual trade shows are on the rise and over the past year, all types of live physical events have been...

Kaylee Johnson
Kaylee Johnson 5 July 2021
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The Power of Affiliate Partnerships for Retail Brands

The Power of Affiliate Partnerships for Retail Brands

Across Europe, retail brands are having to adapt to an ever-changing business landscape and economy. The affiliate channel is well-positioned to support retail brands in driving growth online and many retail brands...

Joanna Kenny
Joanna Kenny 5 July 2021
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A 10 Step Guide for Holistic Growth Transformation

A 10 Step Guide for Holistic Growth Transformation

‘Transformation’ has almost lost its true meaning due to frequent misuse in the business world. It’s often used for any form of change, however minor or routine, even for quick fixes. But true transformation is the...

Asena Atilla Saunders
Asena Atilla Saunders 5 July 2021
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What Businesses Need to Know: The Fundamentals of Video Content Planning

What Businesses Need to Know: The Fundamentals of Video Content Planning

As part of our new VidOps blog series, What Businesses Need to Know, we’re drawing back the curtain for a transparent look at how video production works for commercial businesses. This week: the fundamentals of video...

VidOps VisualStorytellers
VidOps VisualStorytellers 2 July 2021
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Why Your Legacy Digital Asset Management Platform isn’t Fit to Serve You Anymore

Why Your Legacy Digital Asset Management Platform isn’t Fit to Serve You Anymore

The article discusses the reasons behind legacy digital asset management (DAM) platforms falling short in the face of the rising speed, size, scale, and spread of digital assets and how their continued use can hugely...

Vandana Singal
Vandana Singal 2 July 2021
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5 Lesser-Heard Strategies to Get Your Influencer Marketing Campaigns Rolling

5 Lesser-Heard Strategies to Get Your Influencer Marketing Campaigns Rolling

As digital media becomes increasingly pervasive, more customers are consuming advertising on various digital platforms. For business leaders, it has become important to understand the peculiarities of these...

Priya Kumari
Priya Kumari 1 July 2021
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Your Website is More Important than Ever - in Light of Covid-19

Your Website is More Important than Ever - in Light of Covid-19

The pandemic has rapidly accelerated the use of new and existing technologies and as people continue to rely on digital connectivity, it's even more important for companies to have a well-optimised website.

Jenny Stanley
Jenny Stanley 1 July 2021
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Tips to Use Geomarketing to Drive Traffic to Your Location

Tips to Use Geomarketing to Drive Traffic to Your Location

An estimated count of 6.3 billion users carry smartphones in 2021. The number is only expected to rise in the coming years. Take a look at this graphical representation to get a better idea.

Brian Handly
Brian Handly 30 June 2021
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Best Practice for Recruiting Non-Traditional Affiliate Partners

Best Practice for Recruiting Non-Traditional Affiliate Partners

Many brands find that their growth from the affiliate channel has slowed or plateaued, and a small number of affiliate partners are driving the majority of their revenue. To alleviate risk, increase reach and...

David Vince
David Vince 30 June 2021
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Powering Your Business with Connected Communications

Powering Your Business with Connected Communications

There has never been a more fragmented and competitive communications landscape than what we have today. Not only are there more products and services than ever before but there are considerably more routes to market....

Glenn Matchett
Glenn Matchett 30 June 2021
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Five Steps to Help You Win at SEO – Without Hiring a Specialist

Five Steps to Help You Win at SEO – Without Hiring a Specialist

Think you need a search engine optimisation (SEO) specialist to get better rankings on Google? Think again. You can take five steps that will get your business to the top of Google – even if you have no technical...

Ben Hirons
Ben Hirons 29 June 2021
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Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and Ethics

Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and Ethics

Consumer demand for personalised digital experiences is higher than ever. Over two-thirds (69%) of consumers will move away from brands that target their communications badly, by unfollowing them on social media or...

Steve Carrod
Steve Carrod 29 June 2021
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Why Aren't More People Talking About Push Notification Reliability?

Why Aren't More People Talking About Push Notification Reliability?

Unreliable delivery is a painpoint that's keeping push notifications from achieving their full potential as a next-gen marketing tool. What is the root of poor reliability? How does it hurt push notifications, and...

David Shackleton
David Shackleton 28 June 2021
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5 Ways to Make Remote Onboarding Work for your Marketing Team

5 Ways to Make Remote Onboarding Work for your Marketing Team

I joined Armadillo in November of 2020, very much in the thick of pandemic stress and lockdowns. It was a strange experience starting a new job at such a time. Despite the fact it was an experience I shared with so...

Rachel Pyke
Rachel Pyke 28 June 2021
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Why do Customer Experience and Conversational AI go Hand in Hand?

Why do Customer Experience and Conversational AI go Hand in Hand?

Consumer behavior has witnessed a whirlwind of changes in the past decade. Technological developments have enabled all industries to embrace digital transformation at scale.

Aakrit Vaish
Aakrit Vaish 25 June 2021
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8 Key Differences Between B2B and B2C Ecommerce

8 Key Differences Between B2B and B2C Ecommerce

The ecommerce industry has seen a rapid growth rate over the past few years owing to several factors like technological advancements, wider reach, user-friendly tech, higher internet literacy rates, etc. And ever...

Hazel Raoult
Hazel Raoult 25 June 2021
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How Instagram Can Help Drive Leads to Your Website

How Instagram Can Help Drive Leads to Your Website

Social media is an amazing marketing strategy that marketers are using in order to drive traffic to websites. And when it comes to driving traffic to your website and increase audience engagement, you can't ignore...

Emilio Scott
Emilio Scott 24 June 2021
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Video Production Tips Leading up to Your Shoot Day

Video Production Tips Leading up to Your Shoot Day

When it comes to content creation, I think we can all agree that video is the king. That’s not just because I work for a video content production company, that’s because facts don’t lie. Video is everywhere, countless...

VidOps VisualStorytellers
VidOps VisualStorytellers 24 June 2021
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