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Personalisation Gap - Why it's Growing Despite the Boom in Ecommerce Demand

Personalisation Gap - Why it's Growing Despite the Boom in Ecommerce Demand

The accelerated and sustained growth in ecommerce over the course of the pandemic has widened the ‘personalisation gap’ between customer expectations and retailers’ capabilities. But why is it happening and what can...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 21 July 2021
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3 Key Conversion Rate Optimization Tactics for Ecommerce

3 Key Conversion Rate Optimization Tactics for Ecommerce

Any ecommerce business is called successful when there is conversion, here we will discuss 3 major tactics to be implemented to run a successful ecommerce business.

James Wilson
James Wilson 20 July 2021
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What is Programmatic Advertising?

What is Programmatic Advertising?

Programmatic advertising is one of the main growing trends of the last decade and is becoming more and more used by big and smaller players across all industries. Check out this article to learn what it is, how it...

Jenny Stanley
Jenny Stanley 20 July 2021
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The Opportunity of Downtime: How to Get Ten Steps Ahead

The Opportunity of Downtime: How to Get Ten Steps Ahead

When things slow down, some leaders give into fear and uncertainty. The worst end up sinking their boats. But even those who survive might end up missing the boat because they are so focused on the fear — rather than...

Janki Sharma
Janki Sharma 20 July 2021
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Omnichannel Marketing Can Close the Gap Between Brands and their Customers

Omnichannel Marketing Can Close the Gap Between Brands and their Customers

There are always gaps between where consumers spend their media time, and brands spend their advertising budgets. New research reveals where the biggest discrepancies are right now, and why. And it examines why...

Michael Nutley
Michael Nutley 19 July 2021
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How to Create an Online Video Streaming Website Like Netflix or Hulu

How to Create an Online Video Streaming Website Like Netflix or Hulu

When was the last time you opened your cable television to watch video content that was available on Netflix? Well, that’s surely a rare phenomenon for most of us who are accustomed to online video streaming services.

Digital Doughnut Contributor
Digital Doughnut Contributor 19 July 2021
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Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Personalised and empathetic engagement with customers - that genuinely addresses their needs - will be the key to unlocking brand loyalty and ultimately improved business performance post-pandemic.

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 19 July 2021
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8 Incredible Ways Digital Marketing Helps Small and Medium Businesses Flourish

8 Incredible Ways Digital Marketing Helps Small and Medium Businesses Flourish

Modern social media managers need to understand the value of a good digital marketing strategy. There is a time and place for traditional marketing; however, the future completely belongs to digital. And this holds...

Priya Kumari
Priya Kumari 16 July 2021
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Top 6 Skills Necessary for Content Writers to Excel in 2021

Top 6 Skills Necessary for Content Writers to Excel in 2021

The past few years have seen content marketing rise in popularity. Every major company and most SMBs are now opting to reach customers through content rather than using traditional marketing techniques. 

Amtul Rafay
Amtul Rafay 16 July 2021
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How to Make Clients Agree With Your Service Cost Increase

How to Make Clients Agree With Your Service Cost Increase

Increasing service costs is one of those times when business owners need to make difficult decisions in order to benefit and expand their company. Yet, increasing your service costs isn’t always necessary, and you...

Nick Brown
Nick Brown 15 July 2021
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Top 5 Design Trends for 2021

Top 5 Design Trends for 2021

2020 was marked by innovative ways to approach UX and UI web designs such as immersive 3D elements, soft shadows, and floating elements. As we almost end the first half of 2021, we want to explore the trends marketers...

Jenny Stanley
Jenny Stanley 15 July 2021
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A Dictionary of Modern Sales and Marketing Terms You Should Know

A Dictionary of Modern Sales and Marketing Terms You Should Know

We have educated our audience on the importance of content marketing and helped them understand ways it can be used to promote their brand. However, we have noticed most of our audience is not familiar with common...

pro club
pro club 15 July 2021
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Why Do We Need to Study the Importance of Content Marketing?

Why Do We Need to Study the Importance of Content Marketing?

Content marketing is essential because it answers your audience's queries or questions, improves conversion rate, generates leads, connects with the audience, and can build trust for your audience. Its primary...

Envora Agency
Envora Agency 14 July 2021
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Tips to Improve the Way you Manage Inventory on Your Shopify Store

Tips to Improve the Way you Manage Inventory on Your Shopify Store

A retailer’s passion should be to find new ways to optimize the way their inventory is managed. As that commonly results in higher sales, better profit margins, and lower return volumes.

Katya Smith
Katya Smith 14 July 2021
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The 3 Master Tips Provided by the Best Commercial Ads of 2020

The 3 Master Tips Provided by the Best Commercial Ads of 2020

What has the pandemic and 2020 taught marketers? Let's check the 3 top tips provided by the best commercial ads of 2020.

Jenny Stanley
Jenny Stanley 14 July 2021
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How to Choose the Right PR Technology for Your Business

How to Choose the Right PR Technology for Your Business

PR technology is transforming the practice of earning media coverage, from list building to analysis and reporting. A new buyers' guide from London Research and Cision sets out how to select the right tools for...

Michael Nutley
Michael Nutley 13 July 2021
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To Heal not Harm: Why the Future is Digital For Wellbeing Brands

To Heal not Harm: Why the Future is Digital For Wellbeing Brands

In an era when we’re often told spending too much time online can be harmful for young people, the wellbeing industry is bucking the trend. During the pandemic many of us have paid closer attention to our physical and...

Taru Inari Mäkinen
Taru Inari Mäkinen 13 July 2021
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How to Promote Your Content - 8 Tips for Greater Reach

How to Promote Your Content - 8 Tips for Greater Reach

Inbound marketing is basically about creating helpful and relevant content. But before you get started, you should first determine who you want to target with your content and how you want to market it. If you don'...

Jaydip Parikh
Jaydip Parikh 13 July 2021
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Unveiling the Top PPC Myths of 2021

Unveiling the Top PPC Myths of 2021

It’s been a while since paid search has been around and certain stubborn PPC myths have plagued the channel. To ensure the success of their paid search campaigns marketers need to dispel these PPC myths that give the...

Priya Kumari
Priya Kumari 13 July 2021
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How to Choose Between Public, Private or Hybrid Clouds

How to Choose Between Public, Private or Hybrid Clouds

Organizations continue to move some or all of their software applications to the cloud at a rapid pace. Cloud computing has become an integral resource in the mix of enterprise IT assets.

Swapnil Bhagwat
Swapnil Bhagwat 12 July 2021
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Big Challenges With 3 Prominent Ecommerce Stores

Big Challenges With 3 Prominent Ecommerce Stores

With ecommerce development it is essential to have a custom design and backend that you can easily manage. There are certain stores, like Magento, WooCommerce and Shopify, that you can have at a premium for making...

David Pollard
David Pollard 12 July 2021
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How to Get Your Business on YouTube (And Why You Should!)

How to Get Your Business on YouTube (And Why You Should!)

YouTube is the largest online video platform, one of the most visited websites on the internet, and the second most used search engine globally, right behind Google. So, if there is one place where your business could...

Victor Blasco
Victor Blasco 12 July 2021
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How to Source the Best and Most Diverse Talent in the New Normal

How to Source the Best and Most Diverse Talent in the New Normal

Face-to-face interviews used to be an indispensable process of recruitment, but with the digital storm Covid-19 has brought about, virtual interviews are only one of the many changes that have happened to the...

Jenny Stanley
Jenny Stanley 9 July 2021
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Understand Generational Language Barriers when Marketing to Gen Zs

Understand Generational Language Barriers when Marketing to Gen Zs

It is not new information that the trick to successful marketing is knowing your audience and how to connect with them. Generational marketing is exactly what it says. You pick your target audience and target with...

Kirsty Anderson
Kirsty Anderson 9 July 2021
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Data Management Success Mantra for Enterprises Today

Data Management Success Mantra for Enterprises Today

The article demonstrates how various data management strategies have become crucial today for enterprise success. It views data management from a holistic standpoint involving all departments, functions, processes and...

Rakesh Kumar
Rakesh Kumar 9 July 2021
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