Article

Emilio Scott
Emilio Scott 30 July 2021
Categories Ecommerce, Social Media

Shopify Instagram Marketing: Boost Your Ecommerce Business

Marketing on Shopify is not that easy, but when you have the option to use social media or UGC then you have lots of options to explore. Instagram is not just posting images with a hashtag, it is more than this. Like optimizing your Instagram profile, grow your followers and reach, and providing engaging content, etc. Shopify has many plugins as well that allows you to do this. So what are you waiting for, scroll down to know more.

Visual-based content always creates more impact than text content, as they are more expressive and remain fresh in the viewer’s mind. Instagram feeds bring the same vibe to your website. So, if you haven’t yet optimized your Shopify website using Instagram, then you are missing out on a huge opportunity to grow your business.

In recent times, businesses have opted for various marketing strategies that involve connecting Instagram with their Shopify store to attain more sales and increase their store traffic. Here, for your convenience, we have picked some wondrous strategies that can take your business to new heights. 

Shopify Instagram Marketing Strategies

Create an optimized profile

The basic strategy for any social media and digital account is simple, yet many fail to follow it. People just tend to create their profile on the platform and hope people will discover their profile/page. Creating the profile isn’t enough; you need to optimize the profile, which is the primary strategy for any platform. 

Plain, dull and profiles prepared with minimum efforts fail to impress people. On the other hand, a well-crafted profile not only impresses people but also increases profile strength. Keep in mind that Instagram provides limited space to include information that you want to share, so make sure that you make maximum use of the space and choose your words carefully.

Another way to optimise the profile is to use Instagram features, which includes changing your Instagram account into a business account. There are various benefits of converting your Instagram profile into a business account. Like, it provides analytics to your posts and allows you to provide contact details of your brand that increases customer interaction, creates quick replies, and more.

Your task just doesn’t end here; after converting your Instagram profile into a business account, choose an appropriate display picture representing your brand. Moreover, post pictures that are related to business and provide great insight into your products.

You can then embed these contents on the Shopify store. Shopify Instagram plugin like Social Media Feed Shopify plugin allows you to add feeds of Instagram on Shopify store. You can install the plugin easily from the Shopify app store. 

Displaying Instagram posts on the Shopify store is part of optimizing the Shopify website. Instagram plugins provide you with the feature to gather the content using your Instagram handle, which means it enables you to showcase the Instagram feed of your account to your visitors. Isn’t it amazing? As these feeds add vibrancy to your Shopify store, in addition, the feeds also provide a sneak into your Instagram presence. 

Building your following

You would agree that it is very important for businesses to have a reputation and brand recognition in the market in this competitive world. And a simple way to achieve them is by increasing Instagram followers.

People often determine a brand’s reputation by their social media strength. Moreover, Instagram following even helps you to generate traffic on your website. As more people get to know about your brand, they will be eager to visit your website to make purchases or get more information.

But building an Instagram following is a tough task, right? Don’t worry we have your back. Building social media following can be made easy by using some smart strategies. Like,

  • Instagram shoutouts: Shoutouts is an excellent way to increase the reach of your Instagram account and content and contact a new pool of people. You can ask for a shoutout from influencers. Influencers drive a huge audience to your page and increase brand recognition.

  • Hashtags: Hashtags always help content to reach its target audience. Therefore using appropriate hashtags helps you to get some views on your content. And it eventually increases Instagram following.

  • Follow your competitor’s followers: Follow for follow strategy has been a smart strategy on Instagram since its introduction, this strategy still works and helps you to generate following to your profile.

Focus on providing top-notch content

Earlier in this article, we discussed embedding Instagram feeds on your website using the social media feed Shopify plugin. In addition to that strategy where you optimise the profile and display content on your Shopify website, the content on the profile plays an important role.

As both your accounts (Instagram and Shopify store) have common content, you have to be watchful and creative with your content. One cannot compromise on the quality of the content, make full use of your creativity and try to provide content that is informative and engaging at the same time.

Provide a dedicated landing page

Instagram does not allow you to provide an external link on its content, as it does not want its users to leave their window and visit another page, which is a justified approach. However, it provides a facility to add a link to the profile bio.

Therefore, you have to be very cautious in providing an appropriate landing page; merely providing a home page is not enough; try to link the web page of your Shopify store that provides help to the visitor or convinces him to buy the product.

Embed Instagram feed on your Shopify website 

Shopify powers more than 800,000 stores. So, the competition is fierce, and each store aims to attract customers. Therefore, you need to have an edge over your competitors. And that’s where the strategy of beautifying the website comes into play.

Beautifying the website doesn’t only mean filling it with colours and pictures; you need to enhance visitors’ browsing experience and provide information that affects the buying decision of potential customers to buy your product.. 

As we know, Instagram is a hub of user-based content, and Instagram visitors are very creative. They post pictures and videos that provide a great perspective about a particular brand and product. Adding these posts by embedding them on the Shopify store is a smart approach that helps build a brand reputation and attract more visitors. Shopify social media feed plugins allows you to curate and showcase feeds on your Shopify store.

Now, you must be thinking, what does it provide to the visitors? These posts provide social proof to the customer; they even get to know public opinion about the product that eventually helps in their buying decision. And what does it have for you? Apart from beautifying the website, it helps you generate a good reputation.

You appear transparent as you provide reviews on your store, which eventually builds a strong relationship with your customers as you consider their opinion and increases your conversion rate.

Summing it up

Instagram has a huge user base, which means it provides ample opportunities to businesses to grow their customer base and extend their reach. If used correctly, it can bring wonderful results and establish a brand amongst the top business houses.

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