Article

Amit Bhosle
Amit Bhosle 21 July 2021
Categories Search Marketing

How to Build Awesome Backlinks in 2021

So, have you been looking for ideas to revamp your website’s rankings on your own? Settle down and read further to improve your SEO game.

Are you wondering about the right SEO strategies for your website? How about hiring an SEO expert? Well, that's too mainstream, isn’t it? And what if that costs you beyond your budget. Questions like these keep weighing on your head especially if a website is new.

SEO is one of the techniques to help your website appear on the first page of Google. With two ways to integrate SEO in your content, things sort down pretty easily.

If an on-page SEO improves the rankings to a certain degree, they are not the only key factor. On the contrary, an off-page SEO requires effort from your end. However, they are a great help to push you towards your goal.

One such off-site SEO practice is Backlink. It is earned when a website links your website on its page. With backlinks, you improve your site’s ranking on search engines.

Importance of Backlinks

1. Builds credibility:

This is one of the most obvious reasons to create a backlink. If you are a newbie or own an existing website, a backlink should be your last resort.

With a number of links to your website, you ask people to trust you with their search.

2. Relevancy:

It is a no-brainer that relevant backlinks amplify the website and create traffic. If a website finds that your site has a value that can help its readers, you will eventually earn a backlink.

Example: For an interior decor website, an article defining designs for bedrooms can get a backlink from the website.

3. Improve rankings:

Having a website that exists but is hardly seen is likely to shut down. The more quality backlinks you have, the better your rank will be.

For instance, a backlink from a credible resource. A popular website that is already ranking will rank your site at the same time.

How to build backlinks

1. Organic Approach:

The most convenient way to earn a backlink is to stop asking for it. When you make efforts to build a noteworthy website, you automatically attract visitors.

For various reasons, many authoritative resources search for websites that deserve attention. Through this research, they filter out the best website which might interest their readers. But the question is how to find them?

Following are some authoritative resources to earn a backlink:

  • Educational websites
  • Government official websites
  • Top-ranking websites

Earning a backlink from such sources is not as easy as it may sound. Though a proper analysis as to their niche and the links of their page provides a valuable insight. This, in turn, helps you with working on specific themes relating to their website.

2. Guest Blogging:

As the name implies, guest blogging is writing as a guest for a blog. If you offer to write for a blog as a contributor, you have the liberty to mention your website link on that blog.

To find such guest blogging websites, you need to do a little research. These websites are easy to find and can help you to attain a ranking on the first page.

How to find such websites:

  1. Type what you search and add “write for us”.
  2. Type what you search and add “contribute”
  3. Type what you search and add “guest blogging”

3. Networking:

Networking is one of the most sought-after mediums to increase the quality of backlinks. If you are already known to big brand names and influencers, you have already won half the battle.

For instance, a popular clothing website that knows who you are and your work will get you a backlink. Provided you know how to reach them and ask for it in exchange for something in return.

Following are a few ways to network with high-authority websites:

Email outreach: Dropping an email to your networks that hardly gets a read is exhausting. Since most of their work runs through a PR, it is wise to mention what benefits you have for them in exchange for a backlink.

Social Media: Social media has been the only platform to gain mass attention. From big brands to credible resources, there are endless opportunities for each one. If platforms like Facebook, Instagram, and Whatsapp are known for social connections, it has also been a boost for many businesses.

For building a backlink from brands, you can offer your services in return for a backlink. Even using your social media accounts to mention your website link is a wise idea.

4. Skyscraper technique:

Skyscraper means creating quality content among the already existing ones. After all, with many eyeballs who are on a constant hunt for information, the demand for resourceful content is on a rise.

To create quality content that resonates with readers is no less than a mission. That too, when it is obvious that there are readers of dissimilar tastes. For that matter, the skyscraper process is a great tactic to earn a backlink.

Skyscraper Technique:

  1. Search a popular website with the most number of backlinks. There are tools like SEMRush, Ubersuggest, and LinkMiner, etc. to help you find the number of backlinks for any website.
  2. Analyze the website in terms of the niche, the content, and its competitors.
  3. Craft better content with a similar niche by providing more information to the already existing pieces.

As a result, people searching for the same thing may refer to your content. In exchange for good content, you can earn a backlink from credible websites.

5. Broken-link replacement:

Broken link means a link that does not work. Examples of them are links with error messages, links with wrong URLs, and links that do not exist. Such links can easily be found through Google analytics.

Take the advantage of replacing such links by reaching out to them for your link mentions. However, many websites fail to find such broken links. The most obvious reason behind it is an irregular update or running an outdated website.

Final Words

With many businesses growing online, Google has been changing its algorithms. To rank the websites, Google considers only relevant backlinks from quality resources. In the process of failing on Google’s policies, one may also face heavy penalties.

With paid backlinks, many websites choose to divert their attention towards spammy and low-quality backlinks. Eventually, it earns you a backlink but it has no value.

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