9 Web Analytics Tools Apt For Measuring Your Website Traffic
In this tech era, many SMBs and startups are going digital by creating websites for their business to acquire a large online audience. Measuring the web traffic of a website is essential to analyze insightful user data and come up with the best decisions to nurture them.
Wondering what web analytics are? Simply put, it is the process of analyzing your website visitors' behaviors. The term covers many parameters such as what your visitors do on the website, where they come from, how long they stay, which web pages they like, and so on.
Why Studying Web Analytics is Important
There are several reasons why your business must do web traffic analysis:
- You get to know your customers well in terms of demographics, locations, likes, and dislikes.
- There is an opportunity to optimize and leverage the content which gets the most visitors.
- It is convenient to resolve SEO issues such as slow page loading, improper use of keywords, poor back-linking.
Through web traffic analysis, you can make appropriate changes to the website, enhance the user experience, and boost conversions.
Nine Web Analytics Tools to Measure Your Web Traffic
1. Google Analytics
Google Analytics is pretty much the gold standard when it comes to web analytics. It is easy to set up, easy to integrate with other platforms, and free for most users, which means you can get it up and running in next to no time.
Google Analytics gives you detailed insights on how visitors find your site, how they interact with it, and how soon they leave. You also get data on your audience demographics (such as age and gender), where they are located, and which device they use to view your website.
It is one of the web analytics tools that also helps track users' source—whether it is direct, organic, or paid. Ecommerce tracking functionality comprises metrics like sales value and transaction histories.
Given its popularity, Google Analytics can integrate with many apps, including MailChimp, Leadfeeder, and HubSpot CRM. Businesses with large volumes of data can look into Google Analytics 360, the tool's paid enterprise version, with custom pricing.
SEMrush is one of the most popular web analytics tools out there. Apart from the standard SEO- and PPC- tracking functionality, it has a robust set of features that lets you dig deep into your marketing data.
Concerning web traffic analysis, you can verify your backlinks, monitor your brand name, and track your social media efforts. SEMrush also does a keyword gap analysis to show you which keywords are sending your competitor's traffic to change your strategy to outrank them.
Monthly subscriptions for this web traffic analysis platform range between $99.95/month and $399.95/month, and you can also opt for an enterprise plan.
Ahrefs uses its massive database of over 16.6 trillion backlinks to show the top 100 backlinks to any website or webpage. It also shows the estimated monthly organic search traffic to each linking page. This is extremely useful if you want to look at where your competitors' traffic is coming from.
Ahrefs' Explorer feature tracks keywords that your competitors are ranking for, checks which web pages are fetching the maximum traffic, and gauges the quality of backlink profiles. Its site-auditor can crawl all the webpages and calculate the SEO health score and flag areas where you need to pay attention.
Ahrefs' pricing plan starts from $99 per month. However, you can avail all features for free for seven days—a feature that stands out amongst other web analytics tools.
Clickmeter makes it easier for you to evaluate the ROI of each of your marketing channels. You can design URLs of your choice and then track them by examining over 100 marketing parameters at your convenience.
It integrates with Google Analytics, so you can easily track, redirect, and analyze your website traffic. With Clickmeter, you get a better picture of which of your marketing channels are outperforming the others and which ones might need to be eliminated.
Clickmeter helps you realize your marketing efforts' real value and move your attention from other poorly-performing web traffic analysis sources. Pricing plans start at $29/month and go all the way up to $349/month.
5. Yandex Webmaster
Yandex Webmaster is a free tool that gives you detailed statistics for search queries that display your site in search results. You get to see changes in impressions, clicks, click-through rate for snippets, and so on.
You can also compare your website with those of your competitors and get suggestions on how you can make improvements.
You can even spot all major indexing indicators with Yandex by tracking the data collection process. This will allow you to troubleshoot site problems, check your site for mobile device compatibility, and make corrections to any search engine rules violations.
6. Crazy Egg
Crazy Egg has a useful feature that sets it apart from other web analytics tools - the ability to generate heatmaps and scroll maps for your site. With these, you get to see precisely how your visitors are navigating your site and where they are clicking the most.
You also get to perform A/B tests on different components of your website. You can use Crazy Egg for free for 30 days before you commit to one of their four plans, starting at $24/month for the basic plan and $249/month for the pro version.
This is one of the most popular web analytics tools and was designed by award-winning marketer Neil Patel.
Kissmetrics gives you a detailed picture of which marketing campaigns are and are not working and helps with customer acquisition and retention by giving you data on what customers are doing before and after making a purchase.
You can track individuals through multiple website visits with this web analytics tool—a feature missing in Google Analytics—to help understand how and why they make a buying decision.
Plus, with the email marketing function, you can send automated emails to your customers based on their site behavior. Pricing plans are customized for you when you call. Its pricing plan starts from $299 per month.
8. Hubspot Website Grader
Hubspot Website Grader is another top-rated free tool that lets you quickly measure how effective your site is with a score out of 100. It looks into multiple parameters to check your site performance, including page loading time, page size, mobile responsiveness, meta descriptions, H1 tags, and whether you have an SSL certificate.
What is more—you get all the results in a tabulated form, along with the next steps on how to improve your performance and supplementary learning content. Start using it from the initial stage of your web development process and get the best outcome from it.
With SimilarWeb, you get to keep an eye on what your competitors' traffic looks like. It is a website data collection company that compiles a comprehensive data set out of multiple data points to gain actionable insights on the competition, which will be invaluable when chalking out your next sales and marketing plan.
You get to see the best-performing websites in your region and your industry, along with the essential traffic activity and ranking insights. It is also easy to navigate across multiple devices. Pricing is free for a basic plan, and you can call their sales team directly for the enterprise plan.
Wrapping It Up
With website analytics, you can also accurately track your online marketing campaigns' effectiveness to inform future efforts and give your ROI the much-needed boost. What do you think of the list mentioned above? Which tool would you use for your website? Share your thoughts below.