January 2021 - Digital Doughnut

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How To Improve Your Email Marketing Campaign Using VideoEmails remain one of the marketing channels with a higher conversion rate, and no email works better than one you combine with video content. In this piece, we show you how video can help you boost your email...

                Victor Blasco
                3 February 2021
            
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How To Build An MVP In 5 StepsAn MVP stands for a minimum viable product. It's a technique allowing you to launch a new product with core features and receive customer feedback. This article explores five easy steps of turning an idea into a...

                Dmytro Zaichenko
                3 February 2021
            
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From First-Time Customer To Loyal Brand Ambassador In 5 StagesAs marketers, it’s too easy to focus resources on acquiring new customers or reducing churn. So how can you ensure your most loyal customers are getting the exclusive experience they deserve? The 5 Principles of...

                Alyssa Jarrett
                2 February 2021
            
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Everything Business Owners Need To Know About Web HostingDo you know what web hosting is and why it is important for you? In this article, we’ll discuss that and check out different types of web hosting arrangements.

                Shane Barker
                2 February 2021
            
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Customer Engagement And Four Other Tips For Marketing Success Stefan Britton, CRO at Datasine explains how to boost customer engagement and why brands need to be on their best behaviour.

                Fiona Whyatt
                2 February 2021
            
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How To Spy On Your Competitors Using Social ListeningCompetitor monitoring is highly important for marketing teams. It helps to adjust the overall marketing strategy, objectives, find new directions, and approaches. But there is one more thing - you should know how to...

                Aleh Barysevich
                1 February 2021
            
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6 Successful Upselling Tactics You Can Learn From AmazonIn this article, we will walk through the six most successful tactics Amazon has implemented to excel in the ecommerce industry. These tactics will help you learn the smart upselling ideas for your business. 

                Rajan Rawal
                1 February 2021
            
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PPC: Weird Search Queries We Wish Were Real Display AdsDid you know, 15% of Google searches are brand new things that have never been searched before? That means there's a lot of really odd things being searched for.

Sometimes they're obvious typos but...

                Lucinda Martin
                1 February 2021
            
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How To Nail Social Media Marketing In 2021Firstly, we should start by addressing the elephant in the room: 2020. I think it’s safe to say none of us will be sad seeing the back of that year. But while 2020 brought us a year of sadness, change, and isolation...

                Phoebe Jowett
                29 January 2021
            
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Key Trends That Will Shape The Digital Journey In 2021The key trends that will shape the digital journey in 2021 include a greater focus on enhancing customer experience, data privacy, automation, driving AIaaS and confidential computing, mainstreaming of 5G, and...

                Hemanth Yamjala
                28 January 2021
            
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How Product Information Management (PIM) Helps Retailers Outmaneuver UncertaintyThis article analyzes how product information management (PIM) can insulate retail brands from adversity by offering them the right mix of automation, interoperability, and scalability to function in a more adaptive...

                Shashin Shah
                28 January 2021
            
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How To Design A Web/App-Based Experience That Encourages Customer LoyaltyYou probably already know that attracting new customers is a lot more expensive than retaining existing ones. And you probably also know that in order to create customer loyalty you need to give your customers a...

                Jenny Stanley
                28 January 2021
            
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How To Use A Social Media Wall For Your Virtual EventOver the course of the past few months, virtual events have grown exponentially. The event world and attendees have quickly adapted to the changes that the pandemic has bought in to our day to day lives. 

                Saanvi Patel
                27 January 2021
            
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How To Make An Ecommerce Store Ready Post-Covid-19Before coronavirus hit the world badly, the retail industry was already undergoing a seismic shift from a physical store to online selling.

                Anil Patel
                27 January 2021
            
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What Is Technical SEO And What’s Included In A Website Audit?Technical SEO refers to how your website is built in order to help you appear higher in Google search results . It's part of your on-page SEO, meaning it focuses on components that are on your website, whether...

                Jack Kennedy
                27 January 2021
            
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How A Strong Brand Presence Can Help And How To Achieve ItTypically, luxury brands run marketing campaigns all year round, with or without Covid-19 and lockdown. Consumers are willing to pay a premium price for these types of products for a reason, which is, strong brand...

                Jenny Stanley
                26 January 2021
            
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2021 Best Tool To Embed Facebook Feed On Your WebsiteEmbedding Facebook feeds on your website lets you demonstrate trust on your website by displaying user-generated content such as feedback, testimonials, reviews, hashtag campaigns, and more across the web platforms. 

                Daisy Smith
                26 January 2021
            
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Is Your Ecommerce Brexit Proof?Brands and supplier manufacturers have much to consider during the Brexit transition. The plethora of new guidelines and specifications will mean additional headaches for any marketing team getting products into the...

                Mike Owen
                26 January 2021
            
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20 Design Terms For Non-DesignersWhen you’re in the process of designing the perfect logo for your brand, you may come across certain terms that feel like a whole different language to you. What are RGB and CMYK? What does having white space in a...

                Richard Lau
                25 January 2021
            
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The 5 Best Performing Digital Ads You Wouldn't Want To MissDigital marketing opens your business to a demographic incomparably larger than what can be attracted locally. It is cost-effective, and it is measurable. Using it will enable you to interact with potential clients...

                Jenny Stanley
                25 January 2021
            
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Three Resolutions Customer-Focussed Businesses Must Make In 2021Although many of us have opted to forego making New Year's Resolutions in 2021, Bart Heilbron, from customer data platform BlueConic, suggests there are three resolutions that marketers should be making if they...

                Bart Heilbron
                25 January 2021
            
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How To Create Fashion-Friendly Content On Instagram Choosing suitable content for Instagram is one of the major challenges. While you need to choose the latest concepts that appeal to the audience, substantiating those feeds with appropriate visuals is the next step...

                Trudy Seeger
                22 January 2021
            
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Checklist To Choose The Right Live Chat Software for Your BusinessToday, customers expect to be able to engage your business through the channel of their choice. Below, we outline the key factors to consider when evaluating live chat software.

                Bruce Hogan
                21 January 2021
            
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How is Data Analytics Transforming The FMCG Industry?The current landscape for for FMCG industry has been growing at a rapid pace for a long period. Despite the positive growth prospects of the industry, its trends continuously change based on dynamic consumer behavior. 

                Digital Doughnut Contributor
                21 January 2021
            
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Banking Customers Trust Each Other For Advice On Switching To Contactless PaymentsCovid means cash is being used less in favour of online payments, contactless cards and mobile wallets. To make the transition to digital services they can trust, customers are prioritising word of mouth and consumer...

                Sean Hargrave
                20 January 2021
            
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