Underrated Lead Gen Ideas for Real Estate Agents
The competition in the real estate market has always been tough. Real estate agents are always looking for new and innovative ways to find potential leads. With the help of technology, it is easier than ever before to generate impressive results with lead generation.
However, there are some lead generation ideas that most realtors don't consider effective enough to implement. These ideas might actually help realtors generate more leads.
Let’s take a look at some of the most underrated lead generation ideas that real estate agents should consider implementing into their business strategy today!
Starting a Blog
Blogging can be an excellent way to share your expertise in the industry. Remember, you need traffic coming from search engines in order for this idea to work well so include keywords throughout your posts and blog about topics related to real estate.
This will not only give your real estate business more credibility but will also let you generate leads through viewership. You can talk about the current listings on the market. So the more people that see your content, the higher your chances of getting a sale.
Create a Referral Program
A referral program is an easy way to generate leads by using the power of word-of-mouth. Make sure you give your clients something in return for recommending your business to their friends or family.
When people know that they would also get a commission from the sales if they just refer a potential buyer to you then they would most likely be on the lookout for potential buyers which is a great way to generate leads for your business.
Take Advantage of Social Media Tools
I know what you're thinking - social media is not a good lead generation tool for real estate right? Wrong! It's actually one of the best ways that can help real estate agents generate leads, provided it's done correctly.
You need to create captivating posts on Facebook or Twitter about things related to your market niche. This includes statistics, news stories, etc., which are likely going to be shared amongst potential prospects within your target audience. Just make sure these posts include links to your listings and your contact information on these posts.
Sponsor a House Warming Party for the Clients
Another great way to generate leads is to sponsor a house warming party for the clients. Let your clientele know that if they go along with the purchase then you will finance their house warming party to a certain level. This will show that you care about your clients and they will be more than delighted to work with you than any other realtor in the market.
Direct Mail Marketing
Direct mail marketing is one of the most important methods of lead generation for realtors. Statistics show that direct mail marketing has an ROI of more than 29% for the real estate industry.
The best part about doing direct mail marketing in the current world is that there is a range of different ways you can implement direct mail marketing strategies for your real estate business. You can go with the traditional method of sending out letters and postcards or you could even try targeted banner ads. In addition to that, you can also send leaflets to the clients.
Another powerful way of performing direct mail marketing is through billboards. You can also create an automated direct mail marketing system where mails and marketing material are automatically sent to the client. Email marketing may not be tangible in nature but it is also considered the modern equivalent when integrated with traditional marketing.
Check Expired Listing
Check listings that expired more than a year ago without a successful sale taking place. The sale may have been thwarted by many different reasons however the owners may still be looking to sell the place. So you can capitalize on this opportunity that the previous realtor missed.
Never Skip out on Networking Events
Networking is one of the most important aspects of every business. It is very important for realtors as well. So if there are local networking events for realtors taking place then you shouldn’t "under any circumstances" skip that event. Proper networking for realtors generates a lot of strong leads.
Build a Real Estate Brand Instead of Personal Brand
You might have heard before that personal branding is the new real estate marketing strategy. However, there are many pitfalls of trying to build a brand based on your personality.
Instead, you should focus on building a brand for your company that can help you generate more leads in the long run as compared to some random name with no reputation backing it up.
You might think newspapers are a thing of the past however you would be surprised to know how strong newspaper advertisements actually are. Newspapers are still very important for realtors as they can help you generate leads from a wide range of people.
Give ads about your business and the current listings you are managing in the newspaper along with your contact information. You are bound to get a few calls from this that you might have otherwise missed.
These are just some of the lead generation ideas that can help realtors find a lot of great leads. So if you are someone who is struggling to get more clients then maybe it’s time for you to try these ideas that most modern realtors don’t think about implementing.