Priyanka Rawat
Priyanka Rawat 17 December 2021
Categories Ecommerce

4 Crucial Website Design Features Your Ecommerce Site Must Have

Accept it or not, but online shopping has made our lives easier than ever before. From wanting to order groceries to purchasing clothes, furniture, electronics items, and more, ecommerce websites indeed play a crucial role in making the online shopping experience as seamless as it is today. 

And for these sites, the one thing that plays a crucial role in helping them ensure great performance is their ecommerce website design. If the UI or UX is unsatisfactory, one is likely to lose visitors and will have a harder time converting leads. 

That being said, are you planning to design an engaging ecommerce website? If so, you are in the right place as we are here to help you with the best design features that your ecommerce website must have. 

But before that, let us walk you through the significance of website design for an ecommerce website. Here, give it a read! 

Statistics that Show the Importance of Ecommerce Website Design 

While you are looking for ways to upgrade your ecommerce site’s user interface and experience, these statistics will help you understand how important design is for your site. 

  • As per research, about 58% of individuals won’t interact with an ecommerce business due to poor customer experience which is most often a result of bad website design. 
  • Most customers trust only those ecommerce sites that make it easier for them to contact the company or customer service team.  
  • According to a 2021 report, about 1.94% of entire website visits are converted into leads. Thus, if your site design isn’t able to retain customers, the probability of conversion drops even further. 
  • If the mobile view of an ecommerce site is unsatisfactory, 62% chance is that a customer won’t transact on that website. 
  • If your online store website takes longer than 3 seconds to load, the bounce rate could increase by 32%. 
  • Properly designed CTA buttons on your online shopping website can increase the click-through rate by 45%. 

As you can see, your ecommerce website design and development can impact your store’s performance hugely. Now, look at the various desirable web design features that can make your online store more appealing. 

Must Have Ecommerce Website Design Features for your Store 

A slight change in design can differentiate an average-built ecommerce site from an attractive and feature-rich website. 

So, which web design features to add to your ecommerce site to improve customer retention rate, lead conversion, and customer experience? 

Here, check out how to create impeccable ecommerce website design and see what works best for your store! 

1. A Well Thought-Out Navigation Menu Can Help Customers Find the Right Way 

At times, using an ecommerce site could be overwhelming for users because of too many features, categories, and pages. On top of that, if you mess up the navigation menu or make it too complicated, visitors can find the navigation complex. 

Tips to follow :- 

  • Place the navigation menu in a standard place to make it easy to navigate. 
  • Make hypertexts clearly visible. 
  • Ensure the navigation bar functions well in mobile devices as well.
  • Properly integrate CTA above and below the fold. 
  • Add a sitemap feature at the footer for the user’s convenience. 

2. A Powerful Search Bar with Filters Can Aid in your Conversion Rate 

Today, where we value time more than anything else, some customers like to quickly search for a product of their choice and proceed with the checkout process. 

Thus, adding a search bar on your ecommerce store’s home page is a must. Not only this, you should further ease your audience’s search by providing sort and filter options. Allow them to sort products based on price, rating, popularity, etc. Or, let them filter products as per their need. 

3. Optimize your Product Page with High-Resolution Images, Videos, and Attractive Product Descriptions 

A product page has more contribution to your site’s engagement and conversion rate than any other page. Thus, producing engaging interface design is the need of the hour. 

Tips to follow :- 

  • Arrange your products into appropriate categories. 
  • Utilize high-resolution images and videos so that it is easy for users to understand the product features. 
  • Writing captivating product descriptions is essential. Make sure to keep it brief yet informative. Add a relevant title, technical specifications, cost, comparison options, warranty, and seller information, etc. 
  • CTAs should be prominent. 
  • Add ratings and reviews on the product page to build trust and provide customers with an improved shopping experience. 

4. Mobile Compatibility Can Improve Customer Experience 

Your ecommerce web design has to be mobile responsive. Otherwise, you can lose a lot of visitors. As a consequence, the productivity of the ecommerce business can be affected. 

Tips to follow :- 

  • Optimize images so that they will load quickly in each device while consuming fewer user data. 
  • Avoid using pop-up ads or flash. 
  • Position CTAs prominently. 
  • Ensure usage of bright colors and white space and proper data fonts. 
  • Comply with W3C standards and check viewport meta tag. 
  • Design a responsive shopping cart that works with flexibility. 

What the Future Holds for Ecommerce Websites

While ecommerce sites have been quite popular for a while now, these future trends are likely to shape the way online shopping works. 

  • Selling products and services from any place anytime. 
  • Creating rich and personalized brand experiences. 
  • Reducing the various frictions down the purchasing funnels to create smooth shopping experiences.

In this pursuit of excelling customer experiences, and improving productivity, innovation, and growth, a few technologies have a lot to contribute. The use of artificial intelligence augmented reality, machine learning, voice search, etc. can change the way ecommerce is perceived. 

Thus, keeping yourself up to date about the latest ecommerce development and design trends can be quite advantageous. It will help you create futuristic ecommerce websites that will bring more seamless experiences. 


Your ecommerce web design can determine how your site will perform on the web and its success. In this regard, curating a list of must-have website designs and features is very significant. 

Here, you can check out why customer-centric design is important, find essential customer-designed features, and learn more about its future scope. A skilled and experienced design team can further help you create impressive ecommerce website designs. 

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