Tony Horwarth
Tony Horwarth 20 December 2021
Categories B2B, B2C

12 Strategies for Increasing Sales Outsourcing Performance

As a business owner, you can't be in two places at once. It's hard enough to run your day-to-day operations when you are on-site with your employees. So, what do you do when you need to complete tasks that are too big or time-consuming? You outsource.

Outsourcing has proven to increase revenue and reduce costs, but only if the outsourced company is performing well. If they aren't meeting expectations, then outsourcing will actually hurt your sales numbers instead of helping them grow. Outsourcing is a risky business, but if done correctly, it can yield significant returns on investment (ROI).

While it does take some time to get the right person on the job, there are 12 strategies that will help you increase sales outsourcing performance. 

What is Sales Outsourcing?

Sales outsourcing is the process of hiring an outside company to complete tasks that are too big or time-consuming for your in-house team. It works in a way that the outside company is responsible for completing tasks, reporting results to your business, then being paid.

Why is sales outsourcing an excellent medium for companies to attract high volumes of sales?

Outsourcing is an excellent medium for companies who are looking to attract high volumes of sales because it's a way they can have their projects completed without the need for hiring full-time staff or adding to any infrastructure cost. It also allows businesses to meet deadlines and stay on top of trends in order to remain competitive, which translates into more revenue overall.

Increased productivity + increased quality = higher profits

It works best when outsourced companies have proven track records with similar projects or services because their reliability can be trusted based on prior successes.

How the Market is Getting More and More Competitive, and How Sales Outsourcing Can be a Proven Success Weapon for Business

The market is becoming more and more competitive these days, which makes sales outsourcing a proven success weapon for business. As technology continues to progress at an exponential rate, consumers have become accustomed to getting what they want when they want it – instant gratification.

As the customer's expectations rise, businesses need to adapt quickly or risk losing their share of the market. That means having employees who are able and willing to take on projects that require constant attention will be crucial for continued growth in most industries.

This can make it difficult if not impossible for companies with limited resources (small teams) because there simply isn't enough time in a day or manpower available during certain hours of operation – meaning your small team needs help from outside sources sometimes just so you don't fall behind.

12 Strategies for Increasing Sales Outsourcing Performance

Consider the following tips on how to increase sales outsourcing performance: 

1. Define Expectations and Timelines 

Make sure your outsourced company knows exactly what you expect from them and when it needs to be completed. So, ensure all details are included in the contract, so there is no confusion later on. When you define your expectations and timelines, you will save time and money in the long run.

2. Budget for the Expected and Unexpected 

When you hire an outside company, it's impossible to know exactly what kind of problems may arise.

The best way to combat this is by setting a budget for the expected and unexpected so that even if your project runs into some bumps in the road (you should always expect those), you won't need to worry about how much money it will cost because everything was already accounted for – before anything happened!

3. Develop an Action Plan Including Controlling Components

After you have your expectations and timelines, an action plan is the next most important tool in increasing sales outsourcing performance.

This will help to establish a structure that ensures everyone involved knows what they need to do and when it needs to be done – meaning if something does go wrong, there's already a backup plan in place, so no one feels lost or uncertain of their role.

4. Determine Approaches

It is a good idea to determine approaches before anything begins. By doing this, you can get an accurate estimate of the time and money required for both tasks and services because it helps eliminate any assumptions that may cause problems in the future.

This is important because it helps you analyze the steps you will need to take, so you can develop an action plan that includes controlling components.

5. Resource Allocation

When you are able to determine which tasks and services should be outsourced first, it is important that those resources are allocated properly.

For instance, if a certain task or service needs more attention from the external team because your internal cannot provide enough quality assurance on their own, you can allocate all the necessary resources, including some of your staff, to help monitor the progress and quality of work.

6. Executing a Plan Focused on Growth

As you can see, there is a lot that goes into improving sales outsourcing performance. It's easy to let things slide when it seems like everything has been going smoothly up until this point, but taking the time to establish some structure and organization early on will help ensure your company keeps growing in all aspects of the business – meaning more revenue for everyone!

7. Regular Communication and Support

One of the most important aspects in increasing sales outsourcing performance is making sure your company works closely with its external team.

Not only should there be regular communication and support, but you need to establish an open line of dialogue. Hence, everyone involved knows what's going on at all times – including any problems that may arise, which could slow down progress or quality assurance.

8 Track Outsourcing Progress

Keep all of your data organized and stored in one place. This will make it easier for you to monitor the progress, quality assurance, costs incurred (expected vs. unexpected), etc., making sure nothing falls through the cracks along the way, which could lead to serious problems later on.

9. Reporting on and Analyzing Performance

Not only should you track your outsourcing progress, but it's also important to report on and analyze performance. This will help you make informed decisions about the future of outsourced work within your company – especially when planning for growth!

10. Fully Leveraging Customer Relationship Management

Improving sales outsourcing performance is an ongoing process. It's not something that can be done overnight but requires a great deal of effort and dedication on your part.

One tool that will certainly help with this is customer relationship management software – which helps you track all data in one place, so you are always informed about the progress, quality assurance, etc., no matter who or where it came from!

11. Create a Solid ROI Calculator

To further improve sales outsourcing performance, it's a good idea to create a solid ROI calculator. Not only will this help you establish processes and procedures for future projects, but it can also provide insight into what steps should be taken in order to achieve similar results in the near future!

12. Identify Decision-Makers and Opinion Formers

Identifying decision-makers and opinion formers is vital. These individuals can be extremely influential when it comes to your company's success or failure – meaning that if they believe in the services you provide, then a great deal of people will follow suit!


Every business that wants to increase sales outsourcing performance needs a strategy in place before any work begins. If you don't have one already, then now is the time to develop an action plan including controlling components, so everything runs smoothly from start to finish with minimal problems along the way.

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