Article

Gal Borenstein
Gal Borenstein 31 August 2021

Strategic Steps to Building Digital Brand Trust for B2B Enterprise Markets in 2021 and Beyond

In the age of digital marketing, the single most important factor in accelerating a sales cycle is TRUST. The faster you get there, the faster your conversion will be a win. And since trust isn’t given, it is earned online by challenging your own assumptions to ensure they’ve been verified, validated, and communicated effectively with the right ROI metrics.

Strategic-Steps-to-Building-Digital-Brand-Trust-in-B2B-Marketing-in-2021.png

  1. Are you self-aware of your brand’s definition? Introspect on what makes your product or service better than the rest.
  2. Establish proof points. Find and articulate evidence-based facts about your brand promise to the market.
  3. Ask customers. Why do they like your product or service? What needs improvement?
  4. Synchronize internal and external perceptions of your brand. Identify and validate if your promise to market is the SAME reason that clients buy from your brand.
  5. Find a nemesis. Analyze and compare your competitors’ messaging and if there aren’t any, use sheer ignorance as a faux antagonist to build a persuasive argument. Your differentiation must include “Unlike the Nemesis, we do it better, faster, cheaper (insert your unique value).”
  6. Learn on the fly and stay agile. If your marketing campaign assumptions are flawed, change the game strategy.
  7. Benchmark and measure success. Analytics tells you what’s working and what’s not. Test and compare new strategies.
  8. Identify the right sucess metrics for your marketing and sales enterprise. Key in on the analytics that matter to your clients; not the vanity metrics of a software program promoting their data visualization as a ‘given’. What’s right for you, isn’t always right for everyone.

About the Author: Mr. Gal Borenstein is CEO of The Borenstein Group, a leading B2B and B2G digital branding agency. Learn more at https:/www.BorensteinGroup.com.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Why Traditional Christmas Marketing Plans Have Been Ripped up for Good

Why Traditional Christmas Marketing Plans Have Been Ripped up for Good

There’s always been that sense that you shouldn’t start Christmas adverting too early; that there’s a time and a place when it’s ok to utter the c-word for the first time each year. It’s traditionally been when John...

Charlotte Beech
Charlotte Beech 15 November 2021
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
What Design Features Does Your Ecommerce Portal Lack in 2021?

What Design Features Does Your Ecommerce Portal Lack in 2021?

If you want to update your ecommerce portal design, study this guide to find out about top features for 2021 and make your portal more advanced.

Roman Davydov
Roman Davydov 9 November 2021
Read more