Umarah Hussain
Umarah Hussain 24 August 2021
Categories Ecommerce

How to Create a Customer Focused Ecommerce Website

When working within an ecommerce environment, it’s vital to deal with customers day-to-day, but does that truly make you customer-focused?

Check out the tips from Better Commerce below to find out how to enhance your ecommerce strategy with an emphasis on your customers.

According to WPForms, there are around 24 million ecommerce websites across the world, which continues to grow daily. Thus, if you run an ecommerce business, you need to know how it helps businesses. It's important that you learn how to hit the ground running to ensure you’re fulfilling those all-important user experience elements.

Target Audience

You might want to see a significant increase in your website, but alas, this isn’t going to happen without the help of your target audience. This, therefore, means it is your job to get them interested in what you have to offer.

By creating a customer orientated ecommerce website, you are making way for the likes of customer retention, quality customer reviews, rapport building and much more. Thus, by using the likes of personalisation you are allowing your customers to see the value in the content you’re churning out.


Statistics by Neil Patel suggest that 99% of customers that actually land on your page, won’t be willing to purchase. This is generating content that comes into play. Be sure to look into how your competitors are doing, research data and plan a content strategy around this. 


Ecommerce helps businesses in an array of ways, but how exactly do you call yourself customer-focused?

As a retailer, it’s imperative that you acknowledge the value of data in the ecommerce world. Past purchases can help to improve the next batch of content campaigns you carry out, however, gathering information that is useful for the customer can be ideal too.

For example, how many of them shop tall/petite? What type of jeans do they wear, if any? What is their favourite colour? Understanding and taking these nuances into account can help to improve the relevancy of your website content.

Responsive Design

What’s more is that having mobiles, desktops and tablets must be responsive so as to improve a unified, dynamic experience for customers. This means that all interfaces must be the same on each of the three, which is where responsive designs are important.

All in all, if your website isn’t responsive, it won’t be readable on certain devices or have too much white space and content that is much wider than the screen itself. 


Everyone loves a customer review. A strong element of purchasing decisions is online reviews, such as Trustpilot that can help improve or damage customer relationship building. Audiences generally look for online reviews to check out the authenticity and quality of the product/service.

By offering this factor on your ecommerce website, you’re helping customers make an informed decision on whether or not you’re the right website for them to put their money into.


And finally, by adding chatbots, you can improve your customer experience by allowing them to get answers to those all-important burning questions. This can even help to provide customers with product suggestions, connecting with representatives and more. This can help to then gauge preferences to make way for a customer-centric website. 


Whilst designing (or redesigning) your ecommerce website with the tips we’ve provided, remember to add features that your customers will want and/or like. This should help to elevate their shopping experience, which will subsequently enhance your website as a customer-focused ecommerce site.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Top 7 Strategies For Improving Your Tech-Savvy Skills

Top 7 Strategies For Improving Your Tech-Savvy Skills

In today's modern world of technology it is very important to be tech-savvy. Knowing how to use technology is the key to success and great personal future developments.

Jessica Freeman
Jessica Freeman 11 May 2017
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more