How to Create a Customer Focused Ecommerce Website
When working within an ecommerce environment, it’s vital to deal with customers day-to-day, but does that truly make you customer-focused?
Check out the tips from Better Commerce below to find out how to enhance your ecommerce strategy with an emphasis on your customers.
According to WPForms, there are around 24 million ecommerce websites across the world, which continues to grow daily. Thus, if you run an ecommerce business, you need to know how it helps businesses. It's important that you learn how to hit the ground running to ensure you’re fulfilling those all-important user experience elements.
Target Audience
You might want to see a significant increase in your website, but alas, this isn’t going to happen without the help of your target audience. This, therefore, means it is your job to get them interested in what you have to offer.
By creating a customer orientated ecommerce website, you are making way for the likes of customer retention, quality customer reviews, rapport building and much more. Thus, by using the likes of personalisation you are allowing your customers to see the value in the content you’re churning out.
Content
Statistics by Neil Patel suggest that 99% of customers that actually land on your page, won’t be willing to purchase. This is generating content that comes into play. Be sure to look into how your competitors are doing, research data and plan a content strategy around this.
Data
Ecommerce helps businesses in an array of ways, but how exactly do you call yourself customer-focused?
As a retailer, it’s imperative that you acknowledge the value of data in the ecommerce world. Past purchases can help to improve the next batch of content campaigns you carry out, however, gathering information that is useful for the customer can be ideal too.
For example, how many of them shop tall/petite? What type of jeans do they wear, if any? What is their favourite colour? Understanding and taking these nuances into account can help to improve the relevancy of your website content.
Responsive Design
What’s more is that having mobiles, desktops and tablets must be responsive so as to improve a unified, dynamic experience for customers. This means that all interfaces must be the same on each of the three, which is where responsive designs are important.
All in all, if your website isn’t responsive, it won’t be readable on certain devices or have too much white space and content that is much wider than the screen itself.
Reviews
Everyone loves a customer review. A strong element of purchasing decisions is online reviews, such as Trustpilot that can help improve or damage customer relationship building. Audiences generally look for online reviews to check out the authenticity and quality of the product/service.
By offering this factor on your ecommerce website, you’re helping customers make an informed decision on whether or not you’re the right website for them to put their money into.
Chatbots
And finally, by adding chatbots, you can improve your customer experience by allowing them to get answers to those all-important burning questions. This can even help to provide customers with product suggestions, connecting with representatives and more. This can help to then gauge preferences to make way for a customer-centric website.
Features
Whilst designing (or redesigning) your ecommerce website with the tips we’ve provided, remember to add features that your customers will want and/or like. This should help to elevate their shopping experience, which will subsequently enhance your website as a customer-focused ecommerce site.