Articles - April 2021 - 2021

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British Firms Still Trying to Work Out What Digital Marketing is

British Firms Still Trying to Work Out What Digital Marketing is

A new survey of UK firms reveals that many are grappling with digital marketing and how to make the most from the internet.

William Furney
William Furney 7 May 2021
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How Should Advertisers Prepare and Adapt for the Post-Cookie Era?

How Should Advertisers Prepare and Adapt for the Post-Cookie Era?

In a blog post released on March 3rd, David Temkin, Google’s Director of Product Management, Ads Privacy and Trust, confirmed that Google would be killing off the cookie, as early as January 2022. He also clarified...

Fredrik Kinge
Fredrik Kinge 7 May 2021
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Operational Data Store for Digital Transformation

Operational Data Store for Digital Transformation

Increasing business efficiency while reducing costs has always been a challenge for businesses, and it has become a bigger challenge through the years, especially in light of the challenges posed by Covid-19.

Edward Huskin
Edward Huskin 6 May 2021
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How to Establish Customer Loyalty Through SMS Marketing

How to Establish Customer Loyalty Through SMS Marketing

There’s no shortage of reasons to incorporate SMS marketing into your strategy—boost brand awareness, customer loyalty, and generate leads and sales.

Alex Alabiso
Alex Alabiso 6 May 2021
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How to Create a Successful Video Marketing Strategy

How to Create a Successful Video Marketing Strategy

What has now changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It is central to your outreach and campaign efforts, especially...

Brad Chuck
Brad Chuck 5 May 2021
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Digital Marketing for Commercial Real Estate

Digital Marketing for Commercial Real Estate

Millions of square feet of commercial properties worth billions are sold, bought, and leased all around the world every year. Typically, all of them have a network of important contacts they use to draw potential...

Olivia Martinez
Olivia Martinez 5 May 2021
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5 Conversion Rate Optimization Strategies for Startups

5 Conversion Rate Optimization Strategies for Startups

The main objective of an entrepreneur is to maximize online business sales and presence. Companies offer something unique in a competitive marketplace on their website that turns simple visitors into potential...

Henny Kel
Henny Kel 4 May 2021
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How Much Does a Website Cost?

How Much Does a Website Cost?

In marketing, we will always tell you that your website is your number one marketing asset. It is the tool that defines your brand, products and services and measures your past, current and future marketing and...

Brad Chuck
Brad Chuck 4 May 2021
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How to Sell to the Post-Covid Consumer

How to Sell to the Post-Covid Consumer

Digital promotions are becoming ever more complex as the number of channels and devices explode, which represents a great opportunity for companies with the tools to manage them, says Robin Coles, EMEA MD, XCCommerce.

Robin Coles
Robin Coles 4 May 2021
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2021: Time for Insights Teams to Think Long Term

2021: Time for Insights Teams to Think Long Term

As digital becomes the primary setting for customer interactions, how can insights teams go beyond improving experiences and look to uncover what customers want in the long term?

Tim Farmer
Tim Farmer 3 May 2021
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The Guide to Social Media Content Localization

The Guide to Social Media Content Localization

Entering a new market is always a good opportunity to scale your business. However, showing your product or service to a completely new type of audience is always challenging as well. Let’s find out how to attract a...

Marie Barnes
Marie Barnes 3 May 2021
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Top 10 Tips to Optimize Your Website for Higher Engagement and Conversions

Top 10 Tips to Optimize Your Website for Higher Engagement and Conversions

Assessing the quality of a website is an important factor for SEO marketers. It allows them to evaluate and improve their rankings and the quality of traffic that their website receives.

Priya Kumari
Priya Kumari 3 May 2021
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How to Run a Successful Email Outreach Campaign

How to Run a Successful Email Outreach Campaign

Email marketing is an important part of any online business promotion strategy. By using the right targeting strategies, you can grow your business from anywhere in the world, starting today. You can also use an email...

Digital Doughnut Contributor
Digital Doughnut Contributor 30 April 2021
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PWAs are the Next Big Thing for Mobile Experience

PWAs are the Next Big Thing for Mobile Experience

In the world of today, where almost half of the population is using mobile phones, a strong mobile presence is a must. In current times, users have moved from powerful, always-connected desktop machines to widely used...

Waqar Ahmed
Waqar Ahmed 30 April 2021
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Global: Covid-19 and Consumer Spending

Global: Covid-19 and Consumer Spending

YouGov’s Global Banking & Finance Report indicates that, when asked, consumers say they intend to limit non-essential spending in 2021.

Matt Palframan
Matt Palframan 30 April 2021
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How PIM is Your One-Stop Destination to Showcase Products on Marketplaces

How PIM is Your One-Stop Destination to Showcase Products on Marketplaces

This article establishes how product information management (PIM) helps brands showcase rich, authoritative data and create influence on marketplaces. PIM not only helps brands cut through the clutter, but directly...

Rakesh Kumar
Rakesh Kumar 29 April 2021
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Accelerate Your Brand's Growth with Digital Marketing

Accelerate Your Brand's Growth with Digital Marketing

Digital marketing accelerated in the first quarter of 2020 as the Covid-19 pandemic and subsequent lockdown restrictions disrupted industries and business activity.

Desiree Gullan
Desiree Gullan 29 April 2021
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Why Being Mobile Friendly Matters in Today's Market

Why Being Mobile Friendly Matters in Today's Market

Everyone is on their cell phone, which means your data is being consumed on a tiny screen that is in everyone's hands. So how do you make sure that your content is being effectively digested? Being mobile friendly...

Richa Sharma
Richa Sharma 29 April 2021
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6 Golden Rules of Eye-Catching Packaging Design

6 Golden Rules of Eye-Catching Packaging Design

A product’s packaging is as important as the item itself. Today’s crowded marketplace brings about a major challenge that begins even before a consumer gets to sample your wares – that of being noticed in the first...

Jeremy Lloyd
Jeremy Lloyd 28 April 2021
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A Trend That is Here to Stay - Shoppable Videos

A Trend That is Here to Stay - Shoppable Videos

Video marketing has long been quite effective at driving sales but there’s one thing that could make it even more effective – embedded links leading directly towards promoted products. If you enable the purchase...

Ian Pearson
Ian Pearson 28 April 2021
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unPredictions, Part 2: Retail Marketing Priorities for 2021

unPredictions, Part 2: Retail Marketing Priorities for 2021

Part 1 of our unPredictions series examined how to prioritise the customer; how to guide them through the rapidly evolving digital world of ecommerce, how to treat their data with respect and integrity, and how to...

Sara Richter
Sara Richter 28 April 2021
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Are You Ready to Scale and Grow Your Ecommerce Brand?

Are You Ready to Scale and Grow Your Ecommerce Brand?

To grow your ecommerce brand you must position and increase your online visibility successfully, and the key is to be able to scale the entire process. Here is exactly how you can scale and grow your ecommerce brand.

Rakefet Yacoby
Rakefet Yacoby 27 April 2021
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How to Increase the Productivity of Your Marketing Team

How to Increase the Productivity of Your Marketing Team

When it comes to running a successful business, productivity is all-important. Without sufficient productivity rates, you can't hope to make big profits, and the only way your company can truly grow and evolve is...

James Watson
James Watson 27 April 2021
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Luxury Brands Should Embrace the ‘Next Normal’ in Post-Pandemic China

Luxury Brands Should Embrace the ‘Next Normal’ in Post-Pandemic China

With China’s domestic luxury expenditure soaring, luxury brands in the UK must recalibrate their strategies, taking action to “navigate the now”, plan for the recovery, and shape the future.

Kirstine Newton
Kirstine Newton 27 April 2021
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How to Craft Effective Facebook Ads That Convert

How to Craft Effective Facebook Ads That Convert

Before we understand how to create really effective Facebook ads, we need to comprehend that Facebook ads can be quite effective – let’s begin with some statistics and examples that accentuate this.

Priya Kumari
Priya Kumari 26 April 2021
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