2020 - Digital Doughnut

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The New Age of Influencer Vulnerability and Why Brands Should Take NoteThe world of influencer marketing has shifted rapidly in the past six months. We have moved from the age of 'look at me' to the age of empathy and brands need to take note of these changes.

                Jennifer Quigley-Jones
                14 October 2020
            
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4 Challenges in Creating a User-Friendly Website DesignTo create a website which is accessible, you need to design and develop it in a way that all users have equal access to the information, functionality and features of the site. But your time is limited. By the time...

                Faye Eldridge
                14 October 2020
            
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The Ultimate Guide to Earned MediaToday, customers prefer to interact with brands in different ways than before. Communication between brands and the customers is no longer stuck to one-way contents shared through TV, ads or press. Customers prefer...

                Asena Atilla Saunders
                13 October 2020
            
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Why You Should Be Generating Leads with PPCIt doesn’t take a genius to understand that In order to achieve business growth you need to be generating new customers. Of course existing customers can help fuel growth, but to achieve long term and sustained...

                Jack Kennedy
                13 October 2020
            
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The Psychology of PackagingAs the old saying goes, you never get a second chance to make a first impression. That’s why humans “dress to impress” and it’s also why astute manufacturers take great care with their product packaging.

                Nick Mills
                13 October 2020
            
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How RPA Impacts Business Strategies During The Covid-19 CrisisWhat is automation of Robotic Processes? It is automation software that uses AI and ML resources to effectively manage repetitive and high-volume activities previously performed by people employed in an organization.
...

                Emorphis Technologies
                12 October 2020
            
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Why Commercial Photography is Key For Your Online BusinessIn the real world, you have five senses. In the online world, you have two; sight and hearing. In many situations, however, you will only be able to use one of these and it’s probably going to be sight.

                Richard Pinches
                12 October 2020
            
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How to Define a Digital Marketing Strategy For The Automotive SectorThanks to digital marketing strategies for the automotive industry, you can increase sales in your business. It is a great option to grow your brand.

                Blogger Cage
                12 October 2020
            
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Generation Anxious – Or Are They? From selfies to support, Gen Z are coping with the impact of social media better than we think. Today ZAK , the Next Generation Agency launches their new study 'Generation Anxious'. We examined how Gen Z are...

                erika kessel
                9 October 2020
            
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How Businesses Can Use Data Automation for Company GrowthArtificial Intelligence is bringing in the privilege of automating many tasks in your business. It not only saves time but also brings in more productivity.

                Madelyn Wilson
                9 October 2020
            
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5 Features Your Packaging Should Have to Stand OutThe packaging game is a pretty competitive area, whether you sell cosmetics, clothing or wine, the packaging can make a huge difference between someone picking your product over a competitor. In some industries, such...

                Nick Mills
                9 October 2020
            
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Working Smarter, Not Harder: Making Things Easier with AIFor most, artificial intelligence is something you'd only see in movies where big scary robots are trying to take over the world. Yet, in recent times it's ended up being a lot more accessible to us average...

                Amy Hunt
                8 October 2020
            
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Let’s Never Return to The ‘Old Normal’We’re all homeworkers now - and how quickly we have adapted and adopted the concept of ‘remote’, albeit with understandable teething problems along the way.
 
And, even as lockdown eases and offices reopen, it is...

                Paul Frampton
                8 October 2020
            
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5 Innovative Customer Retention Strategies for Your Small BusinessEconomies and lives across the world have changed since the Covid-19 outbreak. Businesses of all sizes have found it difficult to survive. The economic slowdown has forced organizations to cut down costs and optimize...

                Abhishek Talreja
                8 October 2020
            
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6 Most Important Metrics You Should Measure For Your Digital EventsWhen you host a digital event, you need to be able to market it well. A crucial component of your marketing strategy is monitoring and measuring the impact of your digital event.

But why?

Measuring them will...

                Shane Barker
                7 October 2020
            
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Predictive Analytics & OptimisationPredictive analysis is an analytical process to develop propensity scores and metrics that assist with customer targeting. These can then be optimised to identify the bet combination of messages for an individual...

                Anna Gieniusz
                7 October 2020
            
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The Ultimate Guide to Social Media MarketingLearn how to build brand awareness, drive traffic to your website, boost conversions or increase sales with a strong social media presence.

                Asena Atilla Saunders
                6 October 2020
            
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Ensure Full-Fledged Ecommerce Development With ShopifyShopify enables ecommerce businesses to setup stores quickly and easily. Select your favorite design theme, customize it with plugins and add a POS feature with Shopify. 

                Devansh Bansal
                6 October 2020
            
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How to Add Value in a ‘Woke,’ Post-Covid WorldThe issues that the adtech industry was facing in January 2020 – such as the need for suppliers to enable first-party data – now seem secondary in light of our turbulent global reality. 

                Kristin Slovinski
                6 October 2020
            
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Why You Should Have an FAQ Section on Your WebsiteAn important part of any SEO strategy is to understand what potential customers are looking for in search engines. Learn how to use the FAQ section to answer these questions.

                Ankit Kharola
                5 October 2020
            
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A Simple Guide to Help You Boost Your Social Media Marketing ROI58.8% of marketers consider social media marketing a crucial part of the marketing mix, yet some 20% are uncertain about how to measure its effectiveness. Social media can help businesses raise brand awareness, find a...

                Shane Barker
                5 October 2020
            
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Podcast - Interview with Greg Jackson, Founder & CEO, Octopus EnergyPart of our special series of episodes that we're recording in partnership with the European PR Agency Tyto and their Own Without Borders podcast, this interview is with Greg Jackson, Founder and CEO Octopus Energy.

                Russell Goldsmith
                5 October 2020
            
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BIMA Uncovers the True State of the Digital Industry Post LockdownUncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies. Those are two of...

                Rachel Johnson
                2 October 2020
            
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5 Easy Ways to Improve Customer Communication For Your BusinessStrong communication plays a vital role in strengthening relationships, satisfaction, and brand loyalty. With its critical importance, spending quality time on strengthening customer communication could be an integral...

                Abhishek Talreja
                2 October 2020
            
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Best Ad Sizes for Your Next Display Ad CampaignsUnless you are a well-known brand, it’s hard to ignore the role paid ads play in your customer acquisition and overall marketing strategy. Regardless of the industry, services or products, you can almost always reach...

                Rasheed Ahamed
                1 October 2020
            
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