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Digital Advertising and Gamification

Digital Advertising and Gamification

64% of people say they’ve been influenced to buy something by watching a video online. 52% of buying decisions can be traced back to Facebook. That was before the pandemic.

Jenny Stanley
Jenny Stanley 21 December 2020
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Building a Customer-Experience-Centric Ecommerce Platform

Building a Customer-Experience-Centric Ecommerce Platform

Strategically, there is no other way for development and growth in today’s ecommerce environment than to transform a business ecosystem to the headless, composable approach. It is not some fashionable new trend...

Ilse Lauwens
Ilse Lauwens 21 December 2020
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The Advantages of Headless CMS for Your Business

The Advantages of Headless CMS for Your Business

Have you ever wondered exactly what headless content management is? If and how it might fit in to your existing tech stack? And most importantly of all, what advantages it could bring to your organization?

Lucy Campbell-Woodward
Lucy Campbell-Woodward 18 December 2020
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Striking the Right Balance Between Ad Revenue and Online User Experience

Striking the Right Balance Between Ad Revenue and Online User Experience

Increased time on mobile comes at a steep price. Users are more susceptible than ever to digital fatigue, exhaustion caused by excessive time spent in front of screens. This burnout is more acute than before due to a...

Sarah Jones
Sarah Jones 18 December 2020
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Various Benefits of Hiring Chat Support Outsourcing Services

Various Benefits of Hiring Chat Support Outsourcing Services

We often ask companies, why not use live chat? when working on something as crucial as customer contact; the same question yields almost similar answers. These companies do not feel the need to apply live chat to...

Angela Stewart
Angela Stewart 18 December 2020
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Interactive Ads - How to Get More From Your Ads

Interactive Ads - How to Get More From Your Ads

Whether it be tapping a gif, answering polls or playing games, the enhanced engagement of interactive advertising is making a lasting impression on audiences. Apart from boosting brand awareness and driving sales, ad...

Jenny Stanley
Jenny Stanley 17 December 2020
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Reactive Measures to Eliminating Design Debt

Reactive Measures to Eliminating Design Debt

The pursuit of a faster time to market can often lead to design debt - the result of startups rushing through iterations with shortcuts such as lack of proper design verification - putting them at a risk of a complete...

Sandra Parker
Sandra Parker 17 December 2020
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Why Customer Experience is Key to a Successful Ecommerce Transformation

Why Customer Experience is Key to a Successful Ecommerce Transformation

If a business can provide a unique, highly specialized and tailored customer experience (CX), this might become a significant competitive advantage. An excellent CX can beat any competition, even with a larger market...

Ilse Lauwens
Ilse Lauwens 16 December 2020
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5 Important Principles of Developing an Augmented Reality App

5 Important Principles of Developing an Augmented Reality App

According to Statista, by 2022, the AR and VR market is expected to reach a market size of 209.2 billion U.S. dollars. Before integrating AR, here are five basic principles for a successful app.

Jack Miler
Jack Miler 16 December 2020
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The Power of Competitive Research in Marketing

The Power of Competitive Research in Marketing

The need for competitive research in marketing is more apparent now than ever - your competition is stronger, hungrier and ready to play dirty to get better results. It is time to fight back.

Brad Chuck
Brad Chuck 16 December 2020
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Best Ecommerce Marketplace Software to Run a Multi-vendor Store

Best Ecommerce Marketplace Software to Run a Multi-vendor Store

Are you planning to start a multi-vendor ecommerce website? This article will help you to find the best ecommerce platform to build an online store.

Saurabh Thakur
Saurabh Thakur 15 December 2020
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Connected Packaging for TetraPak

Connected Packaging for TetraPak

Tetra Pak is the world's leading food processing and packaging solutions company working closely with their customers and suppliers to provide safe food. The brand has been focusing on sustainability and working...

Jenny Stanley
Jenny Stanley 15 December 2020
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Legal Issues You Need to Know About in Web Development and Marketing

Legal Issues You Need to Know About in Web Development and Marketing

It is paramount that you do everything that you can to comply with the law. Being compliant means familiarizing yourself with common legal issues. There is no doubt that you are likely to encounter issues such as...

Eleni Trod
Eleni Trod 15 December 2020
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D2C Ecommerce in Manufacturing to Futureproof Your Business

D2C Ecommerce in Manufacturing to Futureproof Your Business

Looking back at the recent challenging months, the importance of online sales and digital transformation are indisputable facts for businesses to survive.

Rebekka Topholm
Rebekka Topholm 14 December 2020
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9 Amazing Free Chrome Extensions For SEO

9 Amazing Free Chrome Extensions For SEO

Chrome extensions are very useful for a business to gain traffic, to enjoy security and privacy and surfing without any ads. There are so many chrome extensions that people fail to use the important ones and end up...

Socio Labs
Socio Labs 14 December 2020
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AI On The Fly: 4 Essential Questions to Ask Your Contextual Provider

AI On The Fly: 4 Essential Questions to Ask Your Contextual Provider

In a digital climate where everything’s to play for, Peter Wallace, MD for EMEA at GumGum, explains how to separate real deal contextual providers from cowboys in the field.

Peter Wallace
Peter Wallace 14 December 2020
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The Ecommerce Peak Holiday Season

The Ecommerce Peak Holiday Season

With November 2020 behind us, and everyone prepping for Christmas and closing of the year, it is time to reflect on The Ecommerce Holiday Season that is partly behind us. With Singles Day, Thanksgiving, Black Friday...

Eric Jan C. van Putten
Eric Jan C. van Putten 11 December 2020
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How Promotional Products Can Get You Noticed

How Promotional Products Can Get You Noticed

There is definitely a place for adverts, but you have to be aware that most consumers will tune them out most of the time. Promotional items, by contrast, can be an excellent way of getting a consumer’s attention...

Adele Thomas
Adele Thomas 11 December 2020
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Connecting With Your Customers Throughout Covid With Mobile Wallet Technology

Connecting With Your Customers Throughout Covid With Mobile Wallet Technology

In the wake of the Covid-19 pandemic, most businesses have digitised at least some of their brand’s marketing efforts to both protect employees and connect with consumers.

Alex Catalan
Alex Catalan 10 December 2020
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Writing Effective Headlines That Your Audience Will Love in Your Blog or Captions.

Writing Effective Headlines That Your Audience Will Love in Your Blog or Captions.

Just knowing the audience you want to target for your business is not enough. You need to get into their mind and understand the different desires and needs of different audiences.

Socio Labs
Socio Labs 10 December 2020
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How to Extend The Capabilities of CRM Using IoT and AI

How to Extend The Capabilities of CRM Using IoT and AI

Are you planning to embrace AI or IoT-enabled CRM tools for nurturing long-term relationships with your customers? The factors highlighted in this post will help you understand how these novelties can help your CRM...

Helen Cartwright
Helen Cartwright 10 December 2020
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5 SEO Quick Fixes for Ecommerce Sites

5 SEO Quick Fixes for Ecommerce Sites

Ecommerce is a broad niche and it has a lot of things to deal with. If you are also an ecommerce owner, then you must have done a lot of things to drive more traffic to your site. But there are always some fixes that...

Mansi Rana
Mansi Rana 9 December 2020
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Listen Harder And Build Trust – B2B Content Marketing’s Role in 2021

Listen Harder And Build Trust – B2B Content Marketing’s Role in 2021

In the absence of major ‘marquee’ events to reach high volumes of prospects, B2B marketing executives are going to have to carry on working harder than ever to reappraise content strategies. That was the take-out from...

Sean Hargrave
Sean Hargrave 9 December 2020
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Digital Strategies For a Post Pandemic World

Digital Strategies For a Post Pandemic World

If there is one thing for certain in today’s world, we can’t assume that sales methods (and strategies) which were effective pre-Covid-19 are still working. In fact, many B2B organisations already know they’re not. 

Oliver Bailey
Oliver Bailey 9 December 2020
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How to Use Google My Business to Boost Your Content & SEO

How to Use Google My Business to Boost Your Content & SEO

Google My Business is a platform that gives you free access to build your business profile. Not only is it free of cost, but it also comes with a lot of benefits. It is beneficial for local businesses to reach out to...

Socio Labs
Socio Labs 9 December 2020
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