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Digital Doughnut Contributor
Digital Doughnut Contributor 25 September 2020

How to Save Your Brand Identity on Social ‎Media During the Covid-19 Pandemic ‎‎[Infographic]‎

Covid-19 is still hitting the world's economy hard and subsequently, business owners should take suitable measures to survive. Digital marketing is one of the greatest approaches by which you can reduce the effects of the pandemic. Therefore, this well-researched infographic can help you save your business using digital marketing.

What kind of business do you have? Have you endured any financial loss during the Covid-19 outbreak?

Many businesses are searching for cost-effective channels of advertisement to reach new audiences or at least keep in touch with previous customers. Social media marketing is the best way of saving your business during the Covid-19 pandemic.

Over 3.5 billion active users can be reached via different social media platforms like Facebook, YouTube, Instagram, etc. So you can’t find any better place for brand awareness than social networks.

A global pandemic is not a good time for thinking about increasing sales, although you have to be worried about your brand identity. It’s good to use social media channels to kill two birds with a single stone. First, you have the chance to empathize with your audience by letting them know you’re just like them. Second, you can try to save your brand identity to be able to rise in the immediate aftermath of the crisis. 

Of course, social media marketing is not so easy and sometimes can be a time/money-sucking task. So you need a certain plan for this period to be able to get ahead of the competition.

It’s obvious that you can’t continue with your previous marketing strategies because many aspects of the world’s economy have changed. This is actually the time for a thorough revision of your strategies and techniques. For example, you can shift towards remote working to reduce the risk of being infected by the coronavirus.

So we asked a team of professionals to suggest how to manage a brand on social media during the Covid-19 pandemic.

Before that, it’s good to know that a general social media marketing strategy contains:

  • Competition research
  • SMART goal definition
  • Audience identification
  • Platform selection
  • Content generation
  • Promotion
  • Analysis

So the only thing you need to know is how to revise these steps according to the current situation.

Many brands are willing to assign social media marketing agencies to do these tasks for them. Because many tricky techniques might be required to find the best strategy. For example, some marketing experts suggest social media A/B testing during the Covid-19 pandemic to find the best advertising approach.

Of course, you might have run out of budget for this kind of collaboration. So try it yourself considering the suggestions in the infographics.

branding-during-covid.jpg

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