Hemanth Yamjala
Hemanth Yamjala 16 October 2020

Components of An Effective Digital Assurance Strategy

The components of a successful digital assurance strategy include devising a program strategy, choosing the right business process model, aligning operational and technology needs, and conducting omnichannel and security testing.

The physical world of business has given way to digital with operating systems, applications, and networks taking centre stage. In fact, the IT infrastructure (along with customer-facing applications and operations) has become a critical component in a business’ success. Its performance, accessibility, security, and usability are what business stakeholders across industry verticals are engaged with.

No wonder digital assurance has become the key concern for businesses to achieve customer engagement and satisfaction, and stay competitive. Hence, delivering business outcomes that satisfy the stakeholders has taken precedence over testing the components of the IT architecture.

The traditional digital QA approaches seem to have failed in bringing about digital transformation for businesses. The failure is mainly in ensuring the delivery of total quality products within time and budget. To get around the scenario and ensure that only quality assured products or services are served, enterprises have turned their attention towards business process assurance.

Digital assurance solutions can help enterprises to fulfil a slew of requirements. These include meeting business objectives, complying with regulatory requirements, aligning the operational and technical elements of digital transformation, and reaching the market quickly without compromising quality. A robust digital testing strategy is important to deliver customer-centric products and enhance the overall user experience.

How Does Digital QA Testing Meet The Business Objectives

Today’s business enterprises are operating in an environment of flux defined by changing customer preferences, rapid technological innovations, and stringent quality compliance requirements. Digital QA testing can help such enterprises to cut through the clutter of the status quo and stay competitive. The highlights of digital assurance are:

  • Meets business objectives by validating the products or services, individual IT features and functionalities, interoperability of business, and end-to-end workflow.
  • Scale capabilities as per business needs by aligning the operational and technology aspects of business.
  • Mapping regulatory policies to ensure quality compliance, minimize risks, and reduce costs.
  • Enhance visibility of the workflow for stakeholders to get insights into quality issues and mitigate them.

What Are The Components of an Effective Digital Assurance Strategy?

To realize digital transformation in its true sense, enterprises should focus on transforming every step of their end-to-end processes rather than the IT widgets. The IT systems should be able to run anytime (and anywhere – remotely) depending on the business requirements rather than facing last-minute hassles and expensive (and time-consuming) workarounds.

Program strategy: Identify the processes that are going to be impacted by implementing digital assurance and testing. These processes should serve as references throughout the value chain. Thereafter, effective sequencing of the testing activities should be finalized to achieve the objectives.

Business process modeling (BPM): Plan or choose a model of digital assurance testing as a reference to create user stories and test cases, track process components, finalize test requirements and objectives, and confirm functional needs. The BPM should create traceability for design, test requirements and components while taking care of mitigating business risks and assuring delivery sequencing. Thereafter, create business scenarios to validate testing and its outcomes.

Align operational and technology needs: This is needed to ensure all components like operations, training, and procedures are fully established and support the business objectives. Enterprises need to check whether their operations and software applications are in sync, roles and responsibilities to conduct digital quality assurance are confirmed, and regulatory mandates are adhered to. Test activities that are critical to ensure the overall performance of the application should be incorporated even if they do not have any technology component. Moreover, the processes chosen should render themselves to be changed at short notice, analyzed, and reused.

Omnichannel testing: Since the software application will be run on various device platforms, browsers, operating systems, and networks, there ought to be a strategy in place to view the user interactions across channels. Also, users, irrespective of their location, should enjoy a similar experience from the software application. Thus, there is a need to focus on both localized and globalized tests.

Security assurance: Security has emerged as the biggest threat for digital enterprises with hackers on the prowl to cause a data breach. This occurs frequently as applications are run on multiple platforms with varying levels of vulnerabilities. So, the digital assurance strategy should take into account the aspect of security testing and focus on measures like encryption, authentication, data validation, and profiling.


When digital transformation is all about enhancing the customer experience, differentiating the brand in the market, and achieving competitiveness, digital assurance becomes critical. It is only through an effective digital assurance strategy that enterprises can stay on course in the highly competitive business landscape. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more