Article

Shane Barker
Shane Barker 9 November 2020
Categories B2B, Technology

How Web Development Agencies Can Deliver Quality Services to Their Clients

Finding it hard to make a name for your web development agency? Delivering superb services to clients can help you beat the competition. Read about it here.

Despite burgeoning business opportunities, web development agencies have a tough task at hand. In a hyper-competitive ecosystem, they are fighting it out for client attention and loyalty. Often, they are forced to outsource services to gain a price advantage over their competitors.

The result?

More often than not, sub-standard product quality and drab customer service. While your agency’s experience may be marginally better, the fact remains that competition in this industry is cut throat. 

Add to that the fact that web development technology is evolving at lightning speed. 

Even if you manage to acquire customers, there’s no guarantee the solutions you propose will be relevant in real-time. Staying up-to-date while maintaining time-to-market is a real challenge in this niche.

Sound familiar?

Then, you can benefit from reading this post. You’ll learn about leveraging standout services to differentiate your agency from your competition. This way, you ensure that clients not only keep coming back to you but stay on for longer. 

If that sounds good to you, read on. 

4 Ways Web Development Agencies Can Deliver Stellar Services to Their Clients

Web development encompasses the entire life cycle of web-related products, like websites, web-based applications, etc. It covers all the processes that go on behind the scenes to ensure that products look good, work seamlessly, and scale quickly. Essentially, all the stages of product development, from ideation to maintenance, come in its ambit.

Let’s take a look at how web development agencies can optimize their services and solutions.

1. Design for Accessibility and Compliance

With governments in the US and everywhere else pushing for WCAG and ADA compliance, you need to focus on keeping your sites and products accessible and compliant. There are many other benefits of fulfilling compliance regulations.

Such as?

  • You can avoid potential legal disputes arising from non-compliance. 
  • You widen your customer base by catering to special needs consumers.
  • Your customer-first attitude helps attract prospective customers.
  • By using state-of-the-art technology in your solutions, your brand’s reputation grows multifold, which can be a magnet for potential investors and partners.

Not sure how to get started?

accessiBe is an AI-powered solution that can help you make your website ADA and WCAG compliant. In addition to this, the platform also provides a Litigation Support Package to help you protect your business against lawsuits. 

The best part is that it can be integrated into multiple website building platforms and CMS. It offers integrations with BigCommerce, Joomla, WordPress, Shopify, Magento, Weebly, and other platforms.

If you offer compliance-certified products, you can beat the competition and create a niche for yourself in the marketplace.

2. Optimize for Search Engines (SEO)

If you haven't started providing SEO services with your websites and apps, be prepared to lose customers sooner or later. After all, what use are internet products that aren’t visible to search engines, and that can’t attract organic traffic?  

SEO tactics evolve very quickly. You need to be on the top of your game to compete with bigger players who invest heavily in paid promotions.

Even clients with shoestring budgets tend to have high expectations when it comes to SEO. They know there are many free tools available which you can leverage to give them a winning edge. If you fail to do so, they won’t hesitate before moving on to a more savvy agency.

The takeaway is: 

Don’t consider SEO an afterthought. From a business enabler, SEO is now a business driver. 

Invest in robust SEO tools with advanced features. Hire SEO professionals having expertise and experience both.

Stay abreast of advancements in the SEO space and provide regular analytics reports to your clients. This way, you can keep client expectations in check.

3. Design Future-Ready Solutions

When clients place their trust in you, it’s only fair to provide them with the latest solutions in the marketplace. If you offer them next-generation products that can be scaled and upgraded easily, you’ll ease their buying journeys and earn their loyalty. 

When we talk about web development, three technologies that you need to master are:

Chatbots: Most websites and applications have virtual assistants and chatbots embedded in them to serve customers round-the-clock. Bots powered by artificial intelligence can process tons of customer data in minutes and draw hidden insights. 

Using this intel, your clients can optimize their business processes to align with customer expectations and needs.

Voice search: With the advent of Siri and Alexa, more and more searchers have started using voice search to look for products/information. Comscore predicts that by the end of 2020, nearly 50% of mobile users will use voice queries. 

Since updating web products frequently can be costly and impractical, ensure that the products you design are enabled for voice search.

Augmented Reality (AR)/Virtual Reality (VR): To provide users with an immersive experience and hook them on your products, you can leverage AR and VR, especially if your clients are in the ecommerce/retail niche. If you don’t adopt these cutting-edge technologies, you might lose out to more savvy competitors.

4. Prioritize User Experience

User experience (UX) is the new battleground for modern brands. They are competing with each other to provide the best UX to discerning customers.

But why?

Satisfied customers, especially millennials, are not only loyal but also vocal, research proves. They don’t hesitate from praising brands who meet or exceed their stringent standards of customer satisfaction. They are equally forthcoming with their criticisms.

And since the world is so connected these days, customer reviews spread like wildfire. And positive reviews can earn you new customers or leads.

In fact, 97% of customers (aged 18-44 years) consult product reviews from other users before making purchase decisions, according to the research cited above. This means the kind of user experience your products offer literally governs their success. 

When designing solutions for click-happy netizens, ensure that they are:

Quick-loading: Sluggish websites are a huge turn-off for visitors. It is one of the top reasons why people abandon websites. So use a reliable web-hosting platform that guarantees near-perfect uptime and load speed.

Responsive: Your websites should render perfectly on all screen sizes and devices. For this, the interface should be responsive and mobile-friendly. Test your websites on all kinds of devices before you deploy them.

Portable: To engage consumers on the move, invest in building a great mobile app for your websites. This way, you can tailor user experiences according to the specific needs of your target audience. Bear in mind that app development is not a one-time deal. You continuously need to optimize app performance to keep your app relevant and competitive.

In short, try to provide the best user experience, so your customers are never tempted to switch over to a competitor.

Ready to Wow Your Clients?

Web development agencies have it tough; we all know this. But you need to level up your services if you want to stay in the game. 

Since agencies work on wafer-thin profit margins, it’s not always feasible to invest in costly tools or hire top talents. The only lever you have is the services you offer. So, make the most of the tactics I’ve explained and stay ahead of the competition.

Can I help you with more tools and tactics to run your agency? Let me know in the comments below.

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