Harnessing the Power of VR for Boosting Your Digital Marketing Efforts
Business owners and marketers are increasingly embracing the VR technology to make their digital marketing more effective.
Virtual reality (VR) has been one of the buzzwords of the late 2010s. What first seemed as fun and entertainment has become a market with significant business potentials. On the one hand, companies manufacturing VR-equipment are witnessing positive results, sales-wise, and they can count on substantial market growth. On the other hand, some renowned brands are already using VR to enhance their services and, consequently, get ahead of the curve. In the next few paragraphs, you can learn the basics of VR for the smooth improvement of your digital marketing.
First-person facility experience
Businesses and companies working in tourism and culture can significantly benefit from VR. When a potential customer contacts a hotel or any other accommodation facility, the owner/manager can direct them to a virtual tour. Of course, this online tour can be organized without a VR-device. However, you’ll get a more immersive feeling if you opt for a VR-tour. When potential visitors and customers can see via VR what a hotel or resort looks like, they will make their decision based on the identified facilities.
Similarly, museums and galleries can offer their online visitors a vast array of masterpieces in such tours. As a matter of fact, during the coronavirus-induced lockdown, numerous cultural institutions have provided this option for their visitors, as reported by the Washington Post.
Increased brand awareness
Digital marketing includes a lot of branding. Simply put, this means that you need to build a trustworthy relationship with your potential and existing clients. In even simpler terms, it’s a promise that a client will always get the same quality of services of products from your business. Business owners and marketers can implement virtual reality in their brand awareness campaign by allowing clients to feel products and services via this technology. For instance, a furniture business can let customers pair different items of furniture with the help of VR or get inside ready-made furniture sets or entire rooms.
The more you involve people in the content, products, and services you offer, the more likely they are to choose your brand, claim the people behind the IED Barcelona's master program in design for virtual reality. Raising their awareness about your brand will help you win them over and become the fans of your business products. Virtual reality is a handy tool for reaching this marketing goal.
Presenting business results
Apart from boosting your brand, VR can be used to present your business results, as well. There are some limitations related to various business fields but, generally speaking, it’s a powerful tool for showing the world how productive you’ve been. For instance, a construction company can utilize virtual reality to present its buildings, houses or other projects to potential clients. For instance, you can use VR to show potential buyers the indoors of the buildings you’ve built. On the other hand, this technology can help engineers and builders improve their existing projects and deliver better buildings than they would be able to do without VR.
Likewise, VR is a practical option for the real estate industry. This is especially important when it comes to potential purchases and business operations with clients from other parts of the world. Instead of getting on a plane and wasting several days, a potential client can see your structures via a VR-tour.
Testing the product potentials
When it comes to the usability of VR in marketing terms, it’s important to highlight its potentials in product testing. Let’s say that a company is thinking about launching a new product. In addition to mainstream marketing strategies, such as online surveys and social media campaigns, you can invite potential buyers to try such products or services via VR.
In the example presented on the Futurity website, a company used VR to test the new drinks they were planning to launch on the market. The target group was given several drinks in the VR-context of a beach so they could speak their mind on each of these drinks. That way, the company in question got a first-person opinion from people who would be their target audience for the potential market placement of the drinks.
Virtual reality is only at the beginning of its marketing usability. Since it will grow in the years to come, we can assume that the level of its implementation in business marketing strategies will be much higher than today. Therefore, business owners should prepare for the brave new VR-world and start using it as soon as possible to do their digital marketing better.