Article

Ayush Kanodia
Ayush Kanodia 1 April 2020
Categories Mobile, Technology

Functional Mobile Applications That Can Help Build Brand Loyalty

For any business and company, nothing is more valuable than a loyal customer. It is the loyal customer that takes up a business towards sustainable development and growth.

In that sense, technology is another factor that plays a major role in leveling-up any business. If you understand how technology caters towards business & user’s needs then the mobile application isn’t a new concept for you. McDonald’s or Domino’s Pizza has its mobile application that talks about offers & promotions applicable to a certain product. But offers and promotions aren’t the only things of user’s attraction. 

Applications that are developed by app developers offers some of the valuable perks that builds up brand and customer relationship: 

  1. Maintaining the updated data of the clients. It is no longer compulsory to depend on the lengthy and boring forms that irritate the customers. A mobile application brings in only the essential fields that sound relevant to the brand as well as the user. And, the benefit of one-click registration is irreplaceable.
     
  2. Push notification as-a-service is a true blessing. It allows sending direct and fast messages to the users regarding discounts, upgrades, or reminders. Also, effective chat support can save your client from making tedious phone calls. Everything can be communicated on live chat or support, very easily.
     
  3. Then there are features like placing food orders, making purchases, and management of reservations. With a mobile app, all these actions can be performed in just one click. These time and money-saving features work very well for busy working professionals, entrepreneurs, and students. 

In short, a mobile application builds up an unwavering relationship between the business and the customer. It goes beyond buying and selling of the product and offers a real-time benefit where the customers would find their interest. 

Nevertheless, there is no change brought to the true objective, which is to make a profit. Sellers can still justify the purpose while strengthening the long-term relationships leading to loyal customers of the brand. 

Which App Features Can Build Customer Loyalty?

For a mobile application to earn more and more users, it should be able to solve the most sought-after problems. The usability of the app can be checked from your end; just cross-check yourself with the following questions: 

What are mobile application offerings for the customers? What kind of needs are fulfilled and how is the process improved through the application? Is your mobile app user-friendly and intuitive?  

These questions will help in determining the real use of an application for the customer. 

Now, here are some of the features that help in building customer loyalty through the mobile app. 

Push Notification

One of the most powerful functions of mobile application, push notification helps the user get timely information regarding the brand. Users can get personalised messages, special promotions, events, etc. The potential of the function is so high that it sends a specific message to the users at a defined area, belonging to a defined culture, and based on personal choices. 

Therefore, it is important to manage the application properly and adapt as per every unique profile. For example, determining when the user is sleeping and also that message well-aligns with the interest of every user. 

GPS Coupon

The GPS Coupon offered by the mobile application is the most effective feature to build customer loyalty. The most crucial thing is that the coupon system is flexible to adapt to any kind of business. 

You can bring in these coupons for a fixed amount, or a percentage, on some products or for the total customer purchase. You can always attach an expiration date to every product or service which can only be redeemed in certain conditions and locations.

Groups

This function works wonders for every kind of business that wants to give users an exclusive service. Mobile applications can enable user registration to access product/service information in the form of courses, subscriptions, and items to sell. 

Offer Personalised Content

We all have heard it; content is the key. Consumers turn to applications to satisfy personal needs and receive dedicated and personalized services they cannot find over a website. By delivering content that is personalised, you can build up deeper connection between the customer and the brand.

As an example, if the shopper is a pregnant lady then offering a complete package that includes decorative items for baby shower, beautiful maternity clothes, bags for mommy-to-be and more in discounted rates. Such a delightful experience that accentuates the beautiful moments in a customer's life will produce powerful loyalty. 

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