March 2020 - Digital Doughnut

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How Experiential Marketing Is Gaining MomentumAre you planning an experiential marketing event? Delegate all the heavy lifting to an event production agency. There are tons of event professional companies out there who specialise in providing events solutions to...

                Elliot Rhodes
                5 May 2020
            
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Customer Loyalty: It's About the ProgramsLoyalty programs are very crucial these days for creating long term relationships between merchants/companies and customers. It is important to understand it is not only about creating the programs but the right tools...

                Islam Gouda
                17 April 2020
            
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Expectations of the Connected ConsumerConnected experiences have become unavoidable for a very simple reason: consumers are already and continuously connected to the online world. A world that they customise to their interests and needs. Not jumping on...

                Americo Congo
                9 April 2020
            
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How Your Brand Reacts in the Coronavirus Crisis Will Shape Long-term Loyalty The reality of the coronavirus lockdown is revealing the good, the bad and the ugly among brands. How your company weathers the storm will have a  long-term impact on brand perception and long-term loyalty well after...

                Aliya Zaidi
                9 April 2020
            
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Shopping for the Greater Good - Future of Retail Series Part 4: Environment & ConscienceThese days a clean conscience can be a strong motivating factor, as consumers are becoming more conscious about their consumption. For brands, this means tougher requirements in terms of transparency.

                Americo Congo
                7 April 2020
            
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Why Communication Is The Key to Victory for Ecommerce Brands Right NowWe all know that ecommerce sales have been steadily increasing over the past decade. Recent developments around the world have served to accelerate the volume and range of goods being purchased online.

                Susan Moran
                6 April 2020
            
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Getting Retail Through COVID-19According to Salesforce, 62% of baby boomers and 58% of generation Z still prefer shopping in physical stores. In tough times like these, though, going to a brick-and-mortar shop might not be an option. In...

                Berenika Teter
                3 April 2020
            
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Top 10 Ways To Improve Your SEO Rankings QuicklySuccess in the present scenario is measured with the easy functioning of the online business page and the amount of traffic visiting the website. Making your website more visible is the only way to attract traffic and...

                Mansi Rana
                3 April 2020
            
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How Brands Can Extract Value from UGCWith almost everybody armed with a smartphone, in this day and age, everyone is a content creator, and nothing goes undocumented. Whether it be an unfolding event or a freak weather phenomenon, members of the public...

                Helen Aboagye
                3 April 2020
            
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What is Email Appending & How Does It Work?In recent times businesses need to be updated regarding the changing facets of consumers and their needs. But at a point in time, it becomes highly difficult as one can’t understand how to reach their target audiences...

                Jaydip Parikh
                2 April 2020
            
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5 Smart Technologies Defining the Future of Digital MarketingThis is the era of technology. Look closer and you will find yourself surrounded by it. Even the reason that you can read articles and garner knowledge online is technology. So, when it has touched almost every area...

                Scarlett Brown
                2 April 2020
            
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How Small Businesses Can Retain Customers Amid CoronavirusFor brick-and-mortar businesses that rely solely on foot traffic, the current outbreak of COVID-19 is debilitating. However, by being quick to adapt, small businesses can not just survive, but thrive.

                Brad Davis
                2 April 2020
            
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How To Adapt Your SEO Strategy In Line With CoronavirusIs the SEO of your business or your clients business affected by the current global pandemic? Here are a few ways you can keep your losses short and be ready for future organic success.

                Umarah Hussain
                1 April 2020
            
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5 Essentials for Connected ExperiencesMerging the physical and digital worlds can awaken opportunities and new realms of innovation for businesses. However, knowing where to start with such a transformation can be uncertain. Here are five essentials that...

                Americo Congo
                1 April 2020
            
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Functional Mobile Applications That Can Help Build Brand LoyaltyFor any business and company, nothing is more valuable than a loyal customer. It is the loyal customer that takes up a business towards sustainable development and growth. 

                Ayush Kanodia
                1 April 2020
            
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Everything You Need To Know If Your Company Goes Into LiquidationThere are perhaps too many factors that can directly influence the success of a business. These days, competition in the market is the biggest challenge, especially for small businesses. We are surrounded by large...

                Emily Wilson
                31 March 2020
            
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How Can Businesses Make the Most of Messaging at Work?Messaging is gaining popularity in the workplace, but as yet, this form of communication is unmanaged and often not legally compliant. British startup Guild, in partnership with Digital Doughnut sister company, London...

                Aliya Zaidi
                31 March 2020
            
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Coping With Coronavirus Part 3: Content Syndication, Email and LinkedIn In part three of our “Coping with Coronavirus” series, we look at how senior marketers are using content syndication to boost email and social content discovery. 

                Sean Hargrave
                31 March 2020
            
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The Fall of Third-Party Data: Why First-Party Data Reigns SupremeAlthough third-party data was once favored by marketers trying to reach target demographics, it’s now clear that first-party data is far more accurate. The use of first-party data allows businesses to attain their...

                Dana Stevens
                30 March 2020
            
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Retail Inconveniences Consumers Can’t Adapt ToThe “death of retail” phrase is the dark cloud of the industry: empty stores and devastated shopping malls. The media and analyst are all talking about the death of retail. Everyone except the consumer. For the...

                Americo Congo
                30 March 2020
            
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Working Out the Problems of Content MarketingContent marketing is a crucial topic for companies who want to showcase their cultures, products, ethos, and many other intangible elements. This forms deeper customer loyalties, giving companies an edge over others...

                Islam Gouda
                30 March 2020
            
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Step-by-Step Dummy’s Guide to User Experience Design User Experience Design is a collection of activities that you do for a product or service and creating a product that is useful and useable for your users.

                nabila Hussaini
                27 March 2020
            
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The Modern Retail PlatformMulti-channel retail experiences are the new normal. Retailers that want to stay relevant have to incorporate digital experiences into their brick-and-mortar strategy to reduce friction and elicit emotion. Retailers...

                Americo Congo
                27 March 2020
            
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How To Increase Productivity and Profitability in your Accounting FirmNo matter how productive your team is, every accounting firm can only have a certain number of customers. It takes a lot of time and effort to service clients properly, and there are only 24 hours in a day...

                Berenika Teter
                27 March 2020
            
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Voice Strategies for Charities to Raise Engagement Using technology to attract and retain more supporters with conversational AI.

                Roy Murphy
                26 March 2020
            
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