Influencer Marketing: Pros and Cons to Consider for Your Brand
Influencer marketing can help you successfully promote your brand. However, there are downsides to it. Check out some of the pros and cons of using it below.
Influencer marketing has, in a few years, taken the marketing world by storm. It leverages social media figures with considerable influence and broad reach to promote products.
However, as with any marketing strategy, influencer marketing has a dark side. There are a few benefits and disadvantages you need to consider before implementing it.
This post looks at some of these aspects so that as you plan your next influencer marketing campaign, you can make an informed decision.
Pros of Influencer Marketing
Let’s start with the positives you can reap from using influencer marketing. Apart from driving traffic to your site, increasing brand awareness and driving sales, influencer marketing and agencies also helps you:
Build Trust and Credibility
When you create branded content, your audience knows that you have to say your products are great.
However, when you partner with an influencer, they speak positively about your business on your behalf.
The influencer will have the trust of their followers who consider their recommendations credible. They can then help your brand build credibility.
Get Fresh Content and Broader Reach
Influencers have a huge following of people who engage with their content. They can give you access to potential prospects you may not get with other promotional methods you use.
The influencer’s content will also differ, however slightly, with the kind of content you post. They can give your content a fresh take, and attract the attention of your potential customers.
Increase Sales Leads and Conversions
Successful influencers have a niche that defines them. It’s something that their followers consider them experts at. If you find an influencer like that in your niche, they can help you generate quality leads.
If you share a discount code or affiliate link with the influencer, they can help you drive sales. The code offers value to prospective customers while helping your brand acquire customers fast.
Cons of Influencer Marketing
Influencer marketing requires caution. For you to succeed, there are things you need to look out for that could derail your efforts. These include:
The Wrong Influencer Can Damage Your Reputation
Collaborating with an influencer attaches their reputation to theirs.
Skeletons in their past, or words said out of context, could harm your brand. The same will happen if they fail to follow FTC guidelines or post offensive content.
High Risks Involved
The influencer you choose to work with must deliver as promised and post content that resonates with your audience.
If they don’t, you end up losing resources and time invested in the campaigns.
Are you still wondering whether to use influencer marketing?
Check out the infographic below. It offers more pros and cons you should consider when using influencer marketing.
Infographic via ShaneBarker.com