Article

Shane Barker
Shane Barker 2 July 2020

Influencer Marketing: Pros and Cons to Consider for Your Brand

Influencer marketing can help you successfully promote your brand. However, there are downsides to it. Check out some of the pros and cons of using it below.

Influencer marketing has, in a few years, taken the marketing world by storm. It leverages social media figures with considerable influence and broad reach to promote products.

However, as with any marketing strategy, influencer marketing has a dark side. There are a few benefits and disadvantages you need to consider before implementing it.

This post looks at some of these aspects so that as you plan your next influencer marketing campaign, you can make an informed decision.

Pros of Influencer Marketing

Let’s start with the positives you can reap from using influencer marketing. Apart from driving traffic to your site, increasing brand awareness and driving sales, influencer marketing and agencies also helps you:

Build Trust and Credibility

When you create branded content, your audience knows that you have to say your products are great. 

However, when you partner with an influencer, they speak positively about your business on your behalf.

The influencer will have the trust of their followers who consider their recommendations credible. They can then help your brand build credibility.   

Get Fresh Content and Broader Reach

Influencers have a huge following of people who engage with their content. They can give you access to potential prospects you may not get with other promotional methods you use.

The influencer’s content will also differ, however slightly, with the kind of content you post. They can give your content a fresh take, and attract the attention of your potential customers.

Increase Sales Leads and Conversions

Successful influencers have a niche that defines them. It’s something that their followers consider them experts at. If you find an influencer like that in your niche, they can help you generate quality leads.

If you share a discount code or affiliate link with the influencer, they can help you drive sales. The code offers value to prospective customers while helping your brand acquire customers fast.

Cons of Influencer Marketing

Influencer marketing requires caution. For you to succeed, there are things you need to look out for that could derail your efforts. These include:

The Wrong Influencer Can Damage Your Reputation

Collaborating with an influencer attaches their reputation to theirs.

Skeletons in their past, or words said out of context, could harm your brand. The same will happen if they fail to follow FTC guidelines or post offensive content.

High Risks Involved

The influencer you choose to work with must deliver as promised and post content that resonates with your audience.

If they don’t, you end up losing resources and time invested in the campaigns.

Are you still wondering whether to use influencer marketing?

Check out the infographic below. It offers more pros and cons you should consider when using influencer marketing. 

Influencer-Marketing-Pros-and-Cons-to-Consider-for-Your-Brand0-(1).jpg

Infographic via ShaneBarker.com

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
Digital Marketing Trends for 2023: What’s New?

Digital Marketing Trends for 2023: What’s New?

Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. Meanwhile, we’ve also recently noticed a clear shift toward...

Georges Fallah
Georges Fallah 19 January 2023
Read more