Shane Barker
Shane Barker 2 July 2020

Influencer Marketing: Pros and Cons to Consider for Your Brand

Influencer marketing can help you successfully promote your brand. However, there are downsides to it. Check out some of the pros and cons of using it below.

Influencer marketing has, in a few years, taken the marketing world by storm. It leverages social media figures with considerable influence and broad reach to promote products.

However, as with any marketing strategy, influencer marketing has a dark side. There are a few benefits and disadvantages you need to consider before implementing it.

This post looks at some of these aspects so that as you plan your next influencer marketing campaign, you can make an informed decision.

Pros of Influencer Marketing

Let’s start with the positives you can reap from using influencer marketing. Apart from driving traffic to your site, increasing brand awareness and driving sales, influencer marketing and agencies also helps you:

Build Trust and Credibility

When you create branded content, your audience knows that you have to say your products are great. 

However, when you partner with an influencer, they speak positively about your business on your behalf.

The influencer will have the trust of their followers who consider their recommendations credible. They can then help your brand build credibility.   

Get Fresh Content and Broader Reach

Influencers have a huge following of people who engage with their content. They can give you access to potential prospects you may not get with other promotional methods you use.

The influencer’s content will also differ, however slightly, with the kind of content you post. They can give your content a fresh take, and attract the attention of your potential customers.

Increase Sales Leads and Conversions

Successful influencers have a niche that defines them. It’s something that their followers consider them experts at. If you find an influencer like that in your niche, they can help you generate quality leads.

If you share a discount code or affiliate link with the influencer, they can help you drive sales. The code offers value to prospective customers while helping your brand acquire customers fast.

Cons of Influencer Marketing

Influencer marketing requires caution. For you to succeed, there are things you need to look out for that could derail your efforts. These include:

The Wrong Influencer Can Damage Your Reputation

Collaborating with an influencer attaches their reputation to theirs.

Skeletons in their past, or words said out of context, could harm your brand. The same will happen if they fail to follow FTC guidelines or post offensive content.

High Risks Involved

The influencer you choose to work with must deliver as promised and post content that resonates with your audience.

If they don’t, you end up losing resources and time invested in the campaigns.

Are you still wondering whether to use influencer marketing?

Check out the infographic below. It offers more pros and cons you should consider when using influencer marketing. 


Infographic via


Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more