Article

Douglas Santeramo
Douglas Santeramo 31 January 2020

Utilising Employees to improve SEO

Whether you are a multinational corporation or a small ‘mom and pop’ business, it's important to keep track of search engine rankings. Up to 88% of customers research local business listing before making a purchase either online or in person. So it is critical to leverage everything you have to your advantage.

One asset that employers haven’t been utilising as much as they should be, is seeing the value that their own employees can play in contributing to a company’s search engine rankings. The best SEO strategy for your organisation depends heavily on the type of company and the different ways different employees can help. In general, the following techniques can improve your employees contribution to your organisation’s search engine ranking.

Backlinks

Do your employees have their own professional websites or blogs? This can be a good opportunity to link to your website. If your employees keep proper maintenance of their website than it should have a positive domain authority; allowing for your website to be ranked higher in search ranking. 

This is especially true if the subject matter of the website is similar to that of your company. Google looks very favorably upon local backlinks, especially if the business is a local bricks and mortar company. So these local backlinks can significantly help your organisation if you are in local businesses, for example, lawyers, caterers, and construction companies. 

Original content

Everyone in your company has something that makes your company special. Why not let that shine on your site? Adding content to your site can have an incredible impact on your search engine performance.

Only about 30% of Google searches are main keywords such as ‘car repair’ and ‘dentist office’. The other 70% of searches are called long tail keywords which would show a searcher researching ‘Car repair near me that specializes in BMW maintenance’.

This is why it’s important to generate a large amount of quality content. Ideally you want a maintenance manager to write about common issues that go on with BMW’s and how that shop can help with their issue. 

Additionally, this can give your employees a feeling of being appreciated since they have the ability to express both their point of view from their position in the company as well as give unique pieces of information that you would not have access to, if the responsibility was left to a dedicated writer or content marketer. 

Social media shares and comments

Most of your employees are already active on social media sites whether that be Facebook, Twitter, LinkedIn, or Instagram. When your company releases original content it would be good to ask your employees to engage with the content improving your SEO rankings on those sites and attracting a larger viewership as a result

It’s important for the content that is being shared to make sense with your employees background and standard posts. For example, if you a law firm and you want your employees to share it on LinkedIn that would be a good platform. But if you wanted the same employees to share the content on Instagram, it might come across as ingenuine if they share a legal article, if your employee uses their Instagram to mainly promote their family bakery. 

Encourage customer engagement

This topic pertains primarily toward brick and mortar shops. To give your employee’s incentives to create personal connections with customers, it may be a good idea to offer additional bonuses whenever their name is added to a Google review. This utilises the power that you have from your passionate employees and also uses the strength that you have from customers who have had the best experiences with your establishment. 

As stated earlier, a customer is 88% likely to have searched online for your services before stepping foot in a brick and mortar business. It should come across in rviews that the business is full of  helpful, caring, and professional employees.

If they look at the reviews of your business and one of the comments reads: "How amazing Rachel was at helping your organise your wedding!" and includes details of how she was able to help you, then another customer is more likely to follow this trend and feel that business is worth investigating further. 

The good thing about awarding bonuses based on positive named mentions is that you are primarily paying for positive results. If a bonus for a positive review is $50 but your wedding planning business gains even one customer based off a trend of positive comments, then your company has already made a positive cash flow from that interaction. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more