shikha sharma
shikha sharma 6 February 2020
Categories Ecommerce, Technology

How to Use Big Data Technology Effectively in Sales and Marketing

With the continuous development in data science, increasing chances for sales managers to attain new insights to increase sales. However, many businesses face learning how to convert big data into use-able data. That is why the availability of information is not sufficient, understanding how to use it is important.

Big data is a large set of analytics and data that allow businesses, both large and little, to better understand customers and their behaviors. The question is, how marketing and sales teams can seamlessly work together to increase business in a company, and how can big data be utilised in sales and marketing to boost reporting and results?

It’s important to understand how to analyse and translate big data. So there are four reasons that will take big data to the next level.

Finding new leads

One of the greatest benefits of analysing large information is that it can help to gain invaluable insights into how users feel about the products or services. This can enable us to tap new markets, get access to a larger target audience and therefore provide your business with new leads.

Generating repeat sales

What's more, it provides insights into your customer's emotions throughout the purchasing process. By analysing text within emails and social networking posts, technology can help you grasp the underlying thoughts behind the words.

Data which is obtained from social networks can be used in recommender systems. This might help to generate repeat sales, hence increasing general sales by leaps and bounds.

Raise conversion rates

Intelligent advertising specialists have found that applying large data results helps companies reach new customers, increase sales and raise conversion rates. Big data is an exciting new area for entrepreneurs, It helps marketers with price optimisation, planning and in developing customer engagement plans.

As per the survey, 57% of direct marketing association members used data analytics to help them attain higher conversion rates. Applying the tips of big data analytics in all areas of marketing can help increase conversion rates for any business or organisation.

Predicting future sales

Big data helps in business selecting top-selling goods from all over the world. If utilised correctly, it can determine which products have the maximum demand in a specific location.

By translating large information into a useful investigation, businesses are now able to create social groups, capture data, and growing databases. This database provides businesses insights about customer buying design, behaviors and preferences, dislikes, etc. With this wealth of knowledge, you can suggest the ideal product to the ideal customer at the ideal time.

Pricing optimisation

Although it's not up to marketing and sales to set and determine the overall pricing of products and services, there are particular times throughout the year that big data can help them to offer pricing optimisation hints.

Taking a look at data from past discounts and sales to determine which pricing degree generates the most sales can help your business get rid of the old product even faster.

Budget allocation

It requires planning, calculating, measuring, and more to determine the best potential budget for a marketing team. But, big data can help your marketing team to make certain it's allocating the funding in all of the ideal locations. It is possible to allocate your budget across stations based on where you've seen the best results in the past.

Customer relationships

This permits you to personalise the buyer's travel even better for prospective customers, also, to know precisely where they may need only a bit more nurturing. Understanding the client journey can help improve customer connections tenfold, improving customer loyalty and strengthening their trust in your business.

According to recent research by IBM, just 5% of companies in the UK are using large data to their benefits. Another eye-opening statistic states that 41% of businesses lack an understanding of how to use huge data effectively; this is the reason why you need to learn the way to utilize big data efficiently to increase the effectiveness of your advertising and sales teams. The procedure starts with collecting and consolidating data.

The way the cloud is driving big data for marketing

It is tough to imagine the practical implementations of data that is big in any industry without computing. Substantial data's demand for computing power and data storage are difficult to meet with no on-demand apps self-service, pooled source, and elastic qualities of computing. Beyond these basic features, innovations in cloud computing systems continue to provide benefits to marketing initiatives employing big data.

Construct a Big Data Analytics Pipeline with Machine Learning

Big data gives us ears and eyes into our marketing and advertising initiatives. We can react to the real-time audience with OTT live video streaming activities and drive customer behavior at the present time.

Marketers today have the resources and know-how to launch highly effective large data marketing campaigns, empowered by cloud technologies that let us do it quickly and relatively easily at a reasonable cost. AWS, Azure, and Google have been proactive in facilitating large data centers to make the effort much easier.

Author’s Bio

Shikha Sharma received a Master's degree in Computer science and now she is working as SEO Executive at Xtreem Solution, a leading PWA Development Company. Her professional interest is focused on grabbing knowledge. She is very passionate about her profession. Apart from this, she is a coffee lover & nature lover. She loves to read books and also crazy about photography, travelling, adventure trips, and pastel rainbows.

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