Gitumani Talukdar
Gitumani Talukdar 13 February 2020

How To Use Virtual Assistants in Your Content Marketing Strategy

The concept of Virtual Assistants make working remotely a reality in recent times. They are in demand by the entrepreneurs that need help but don't want to bring in staff at their location.

For any businesses, content plays a crucial role while growing the marketing strategy. "Content is King" is a popular phrase known among several enterprises.

It is readable and relatable content that can make or break your business. Producing regular quality content is a great way to build confidence and credibility. 

However, the catch is distributing content to optimise your use takes a lot of time. It is not a matter of uploading good content, or searching for good writers but promoting it to beyond conventions is what is needed.

The tits and bits of an effective content marketing strategy can be intimidating, so it's a big struggle for many businesses.

If you are not producing or distributing content regularly, you are missing on something really big. The results are going to suffer in the long run.

This is where a virtual assistant can help you in your business. It would be wrong to say virtual assistants write the actual content. No, they don't.

However, they help in covering up the ancillary tasks that add up to the core of content marketing strategy. 

What are Virtual Assistants?

Virtual Assistants are independent contractors who can provide administrative services to the clients while operating outside the client's office.

The term originates in the 1990s as the ability to work virtually owing to technological advancements like high-speed internet, document sharing, etc.

The concept makes working remotely a reality. They are in demand by the entrepreneurs that need help but don't want to bring in staff at their location.

What a Virtual Assistant(VA) does?

A virtual assistant can do anything like any other support staff. Their duties are not limited to clerical work. Many of the VA's provide services like marketing, web design, bookkeeping, etc.

Some of them are also specialised in a specific skill set. For example, a marketing VA only does marketing and nothing else.

Hiring a VA frees up your time so that you can focus on the work for more revenue and productivity. The first thing before hiring a VA is to identify the list of tasks you want to outsource.

Let us explore how a virtual assistant can help simplify your content marketing strategies.

Post scheduling and set up

How much time did you spend categorising activities in your business? Only setting up a blog post on Wordpress can take considerable time of your day. By the time you adjust plugins, inserted images, set up Yoast, half of the day is gone.

Virtual assistants are great in reducing time-consuming efforts. They can search images, format it according to requirements and preview it before publishing. 

Your VA can manage the publishing schedule to make sure posts are growing up regularly. This is a great piece of any content marketing plan.

Content Research

Thorough content research is vital to any effective content marketing strategy. Along with other parts of content creation, the research is a daunting task.

You need to develop content based on research. As long as you can guide strategy and establish the process, your virtual assistant can take care of aspects of content research for you.

Key research areas include: 

  • Market conditions

A virtual assistant can analyse important aspects of your targeted market. For example, you can set them as alerts for certain keywords and look out for new technologies or moves made by the competitors. They can keep an eye on the news sites, forums, opportunities, and potential threats.

  • Audience

Catering to your target audience is very important and effective content marketing strategy. It is always wiser to be writing for a particular audience. 

Your VA can help you with precisely targeting that audience. They look out for comments, or discussions in your niche and derive ideas for those.

  • Competitors

While you cannot focus on what your competitors doing too much, it is always a good option to remain updated with their activities.

It is important to know who your competitors are and new ones entering the market. You can explore their strategies that seem to be working for your competitors. Your VA can take care of this and ensure you don't lose sight of everything happening in the market.

  • Content Repurposing

Creating content is a significant investment of time and money. Either you spend time crafting your blog posts, or you pay skilled content writers to do the job.

Every business owner knows that content investment should not end once a blog is published. Instead getting more mileage by repurposing the content is the key.

Many virtual assistants are trained to look into those repurposing opportunities. For example, they might pull out snippets of content to create social media posts. 

  • Content Promotion

When it comes to generating leads, both content marketing and content promotion plays an important role. Content promotion broaden up your audience and ensure potential leads during distribution.

Promoting content through multiple channels is essential to grab the insights of your consumers. Need for a strategic promotion of content cannot be ignored at any cost. VA can set up email newsletters letting your list about new content. They can also schedule social media posts promoting your content. 

Final Note

When you are busy trying to focus on other aspects of your business, it often impacts the regularity of content promotion and creation. Consistency is a must to excel in any kind of businesses. Your virtual assistant can significantly help you maximise your content investment. When all you need is a helping hand, will you mind getting it from a virtual assistant?


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