Article

Gabe Nelson
Gabe Nelson 21 February 2020
Categories Advertising, Ecommerce

Digital Marketing Tips to Boost your Shopify Store

There are around nearly half a million stores on Shopify. That means there is a ton of competition out there. How do you make your store stand out from the crowd and generate more traffic?

Fortunately, there are several digital marketing strategies you can use to make your store more successful. From engaging with new customers to enhancing the shopping experience, a well-rounded approach will help you succeed. Being creative and using your resources can help you create a booming shopping site.

Your online entrepreneurship may be challenging at first, but it is possible to encourage growth. Having a Shopify expert can help you with the process.They can boost traffic by promoting your site in efficient and effective ways. Here are some tips to get you started on the journey of seeing increased sales.

1. Social Media Strategy

Utilise your social media platforms for effective and low-cost sales growth. Facebook, Instagram, and Pinterest advertisements can have a wide reach and engaging with potential customers is cheap marketing. You can also partner with an influencer to gain followers.

Social media ads give you the unique ability to target specific demographics. This makes it easier to reach the people that are likely to have an interest in your store’s merchandise. Advertisement settings can be fine-tuned to reach certain ages, locations, and other identifying characteristics. 

Engagement with customers on social media is an extremely valuable tool. Respond quickly and thoroughly to comments and questions. You can also hold a contest that encourages visitors to share your posts for an even wider reach. These exciting giveaways can generate interest and drive increased traffic to your store. 

Influencers have become a powerful social media marketing tool. Their loyal followers are heavily influenced by the products and sites they recommend. Consider using an online tool to research influencers in your industry. Reach out and offer them attractive perks to promote your store and your inventory.  

2. Enhance and Complete Sales

Getting customers to visit your store is your first challenge. However, getting them to complete their purchase and become repeat customers is your key to long-term success. There are some strategies you can implement to boost higher sales and purchase completion.

Make sure your store is user-friendly, convenient, and organised. Customers want an easy-to-use and seamless buying process. You don’t want to lose sales because a customer gets frustrated and abandons the purchase. Look to successful Shopify stores for the best components and features to include in your site.

Use upselling strategies to maximise your profit. Present customers with other, more expensive options when they are browsing. They may find that they are willing to spend that little extra for a higher quality item. It’s also helpful to prompt customers to purchase related items or accessories for items in their carts to increase the average spend.

Customers shopping on the go can be easily distracted. They may leave items in their cart, forgetting to complete the transaction or to browse elsewhere. Have a strategy in place that reminds them to return to your store and finish their purchase. Email customers about the item still in their cart and it’s benefits, prompting them to complete their purchase.

3. Improve Email Communications

Your email campaign can be a powerful tool to gain site visitors. It can also facilitate a strong relationship with your current customers. The trick is to gain attention and encourage browsing your store.

Email is one of the most effective ways to communicate more in-depth information about your site and products. Growing your email list is essential to reach more potential buyers. Make signing up for your email list through your social media sites and on your store page quickly and easily.

The frequency of messages you send is important to stay engaged with your current customer base. Regular emails keep your store on the mind of your customers. Ensure that your messages are eye-catching and meaningful. Convey that you are grateful for their loyalty and offer special deals like promo codes or sale information. 

4. Create a Customised Experience

Online shopping can be very impersonal in nature. Strive to create a customised experience to show that your value each customer. Use tools to create messages that send relevant messages to targeted groups. Include features in your store that allow customers to tailor it to their needs.

Use the data you have on existing customers to develop campaigns that reflect their needs. Purchase history, geographical location, and other data can be used to send messages that create a more custom experience for the customer. Your messages will be more personal and contain information that is closely related to their shopping habits.

A wish list feature is an incredibly beneficial tool. Allowing customers to create a list of items uniquely theirs allows you to gain information on the products they are interested in. They can also share the list with friends and family to encourage purchasing. Remind customers when items have been on their lists for a while and recommend similar products they might be interested in. 

5. Use Content Marketing and SEO 

It’s essential that your business be part of search results so customers can find your store. Content marketing is a great way to rank higher on search engines. Using search engine optimisation, or SEO can also make your store appear more often in results.

Finding unique ways to promote your store grabs the attention of customers and makes you more visible. Consider starting a blog and posting engaging information regularly. Videos are also a great tool that enables you to have a conversation with customers and explain the benefits of your products. Attention-grabbing GIFs or infographics that share reviews of your satisfied customers can communicate your message quickly and clearly.

Using SEO thoughtfully when creating verbiage for your store is critical. There are many tools available that can help you find the best wording to result in the highest search rankings. Familiarize yourself with the algorithms of popular search engines and use techniques accordingly to optimize your site.

Conclusion


It’s important to consider all aspects of your marketing strategy. Your site must speak for itself but it’s critical to use the other communication outlets at your disposal to reach the widest audience. It’s also vital to continually engage with current customers to foster relationships.

Taking a multi-faceted approach to marketing your store will pay off in the end. You’ll see a boost in sales and a growing number of loyal customers. Your Shopify store will continue on the path to success and profitability.

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