Article

Socio Labs
Socio Labs 9 December 2020
Categories Search Marketing

How to Use Google My Business to Boost Your Content & SEO

Google My Business is a platform that gives you free access to build your business profile. Not only is it free of cost, but it also comes with a lot of benefits. It is beneficial for local businesses to reach out to people. A small business reaches out to people near them, but they can also take advantage of google ranking.

What is Google My Business and why do you need it? 

Google My Business does not wait for Google to rank you. It has its ways to feature you in the top 10 of Search Engine Result Pages(SERPs). The gain is not only rank but also the trust of users. Millions of shoppers believe in online search. In this day and age, people trust those businesses, who build a website. Google My Business gives you a platform to make people aware of your unique services and offers.

It offers different options for people to reach out to you. Google verified businesses have much more reputation than the one who aren't. But how can you use Google My Business to boost your content and SEO? 

Complete Your Profile

Begin by completing your profile and filling out all of the necessary information that you can. Maintain a check on using the right keyword that fits the user's needs and matches their searched keywords. To give out the essential information, you need to fill in your user with all the relevant and crucial details. Your opening hours, direction, ways to contact you, and several other things should be precise and clear.

If you miss out on such information, you might increase the possibility of turning off the user. Details are what encourages the user to choose your business. It also helps you with your ranking. Google prefers to rank those who give out the best and most accurate information to the user. 

Get Verified

The term "verified" in itself holds satisfaction. When you notice the condition verified, the first thing that will cross your mind is that it can be trusted. Verification brings assurance of your truth as Google has reviewed it. It also confirms to the user about the true identity of the business owner. It does not permit anyone to possess the name of your business.

If you want to be seen as a respected business, you must get yourself verified first. It gains the trust of the user and increases their willingness to purchase from you. This means it can bring you more traffic than an unverified business. So, it is also helping you to beat down your competitors if they are not verified. 

Post Photos

Using keywords and finalizing your profile with all the details; photos also play an essential role. Our brain processes visuals faster than the texts. To save time and effort, people like to go through pictures. With photos, the user can quickly check whether the business meets its desired needs.

It is essential to post excellent photos to get more customers. You can also hire a professional photographer. Where your texts fail, pictures come to the rescue. It is seen that businesses who post photos are more likely to increase their customer rates than before. 

Offers 

You need to take good care of your content as it holds a lot of power to grab the attention of the users. Content is King. You need to make your content impressive and desirable. To attract an audience, you can always come up with new offers, products, or discounts. Make users aware of the incentives and offers you have to introduce by posting them often on your business profile.

This attracts even those who aren't your target audience. Such things open up a wide range for your business by not restricting it to the target audience. Keep in mind to give all the updates about the event, offers, or news to the user. 

Reviews are Previews

Before people buy a product online, they tend to check the reviews of the particular product. Whether people liked the product or not, or if there were any defects found at any stage. Are all the details mentioned in the profile accurate and reliable? People who visit for the first time will know what customers have to say about the services or products. It builds more trust among the user when the reviews are good.

Customer reviews work as a preview to the visitor, as it gives an insight into the product. People like to know whether it is worth investing in this business or not. It is also essential to respond and comment back to the customer's review. Ignoring can give a wrong and harmful message to the customers who have reviewed and even the visitors. It is essential to build a connection with your users and customers and value their feedback. 

All of these ways will help you boost up content and SEO. But to get the best results, you can always take the help of experts. It still gives out the best results and ensures your interest.

Socio labs help you with your SEO and provide you with various other services like social media marketing, data marketing, web development, etc. that you might need to help you with your sales and growth in business. 

You can also read about:-  5 Unique Ways to Write the Perfect Content for Your Website

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