Article

Shashin Shah
Shashin Shah 20 August 2020

Why PIM is a Game-Changer for the Data-Intensive Automotive Industry?

Shashin Shah, the CEO of Pimcore Global Services explains how a robust product information management (PIM) platform can be a game-changer for the automotive industry by overcoming the challenges like reducing time-to-market and improving the productivity.

Much has changed in the world of automotive accessory designing, engineering, and manufacturing in the past few years. Sales and after-sales of automotive parts have witnessed a surge in data usage across the horizontal and vertical value chains between suppliers, business partners, internal departments, and the end-customers.

The increasing importance of data and its management for the automotive accessory market cannot be undervalued, not only for production and technology but also for sales and marketing.

Accessory manufacturers that typically interact with a range of suppliers, service providers, and tier-two providers require a centralized data management platform to avoid discrepancies. Product information is no longer a mere summation of warranties and dimensions. Additionally, with a plethora of new automobile designs and regular launch of different models and brands, a new requirement has developed for sellers—to enlist compatible vehicles for each “custom-designed” product.

The role data accuracy and consistency plays in product catalog design is more critical than ever before. From general properties (product category, product group code, part number, part terminology) and product details (marketing, pricing, attributes) to fitment requirements and digital assets, the type and variety of information involved in the process is overwhelming. Manual consolidation or use of obsolete spreadsheet programs for handling all this information can cause a lot of redundant retrieval and maintenance work, often resulting in product data inconsistencies.

With a simple product information management (PIM) integration, a leading automotive accessory manufacturer was easily able to navigate these challenges.

Growth comes with its own set of challenges. A leading designer, manufacturer, and marketer of automotive accessories became all too familiar with this fact a few years ago. Offering more options and vehicle application coverage than any other brand on the market, this 50+ year old company was grabbing more and more of the market share with each passing year.

However, after years of organic growth as well as multiple acquisitions, the company was struggling with scattered data across several ERP systems in disparate sources. The organization was facing challenges in managing product information.

A variety of platforms were being used to manage these data assets which did not meet the Aftermarket Catalog Enhanced Standard (ACES)/ Product Information Exchange Standard (PIES) norms. As a result, the system lacked scalability in its ecommerce platform and significant manual effort was required for product creation, enrichment, and publishing to various output channels.

To solve these challenges, the company implemented Pimcore’s PIM solution, with the following results:

  • By creating a single platform for managing product data and assets, the new system helped reduce redundancies and inefficiencies.
  • The system was built to receive organized and unorganized product data automatically from various scattered sources, eliminating manual efforts required for data consolidation.
  • It enabled the company to generate ACES/PIES compliant information for distribution across output channels and to suppliers. 

Since Pimcore’s PIM solution was integrated with various existing inbound data systems, it could also provide product data/assets for rendering on the front-end website.

What was the final impact? A centralized data source for the ecommerce platform, suppliers, and partners resulted in reduced time to market and improved productivity.

Source: The post originally published on SME

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Set Your Data Free With Web3

Set Your Data Free With Web3

In the first of our series of pieces looking at the top digital trends of 2023, lead web developer, Craig Wheatley, discusses what the current state of owning our own data is and how Web3 is revolutionising how it can...

Candyspace Media
Candyspace Media 1 February 2023
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Five Ways to Gain Maximum Return on Your Videos

Five Ways to Gain Maximum Return on Your Videos

Without question, our collective appetite for video is fuelling more video-centric experiences online. Video’s ability to impart both emotional and practical information makes it a win-win for brands and consumers...

Juli Greenwood
Juli Greenwood 2 July 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more