Articles - August 2020 - 2020

Filters
Filter by Topic
Why Instagram Scores Over Facebook For Contemporary Marketers

Why Instagram Scores Over Facebook For Contemporary Marketers

As the world’s first social media platform, Facebook continues, even today, to be the largest with 2.38 billion users. Not only has it opened our eyes to the potential of social networks for personal communications...

Karen Anthony
Karen Anthony 4 September 2020
Read more
PR: The Future of Search Engine Optimisation

PR: The Future of Search Engine Optimisation

How can you develop an effective long-term SEO strategy for your ecommerce business when the algorithms are always changing? Louise Findlay Wilson, Managing Director at Energy PR, explains why traditional PR is the...

Louise Findlay-Wilson
Louise Findlay-Wilson 2 September 2020
Read more
6 Ways to Increase Revenue in 2020 with Market Intelligence Data

6 Ways to Increase Revenue in 2020 with Market Intelligence Data

As consumer behavior changes erratically after the pandemic hit, it is almost impossible to make guesses and assumptions about the market or rely on biased, survey-driven market share data. It is now more important...

Zara Ziad
Zara Ziad 2 September 2020
Read more
The Importance of Data Enrichment in Delivering Customer Personalization Experiences

The Importance of Data Enrichment in Delivering Customer Personalization Experiences

Here we'll go through what data enrichment is, and how it helps organizations improve their customer personalization experiences.

Javeria Gauhar
Javeria Gauhar 1 September 2020
Read more
Promotional Marketing to Cool Down Your Clients

Promotional Marketing to Cool Down Your Clients

With things heating up and temperatures reaching record levels, it’s time to give your customers and clients something they really need. Say goodbye to boring personalised gifts that have a 50/50 chance of being used...

Adele Thomas
Adele Thomas 1 September 2020
Read more
6 Tips for Driving Sales and Acquiring Loyal Customers on Black Friday 2020

6 Tips for Driving Sales and Acquiring Loyal Customers on Black Friday 2020

Like almost everything else in 2020, Black Friday on 27th November will be different to previous years. Forget huge queues, red sale stickers and frenzied crowds. This year, Black Friday will be almost entirely online.

Sophia King
Sophia King 31 August 2020
Read more
Three Ways Marketplaces Can Supercharge Your Online Strategy

Three Ways Marketplaces Can Supercharge Your Online Strategy

The high street has been disrupted - possibly forever. The future of retail is increasingly online, a trend exacerbated by the lockdowns, social distancing and stock shortages we have seen during the ongoing...

Rupert Staines
Rupert Staines 28 August 2020
Read more
Engagement Frameworks to Grow in a Post-Crisis World

Engagement Frameworks to Grow in a Post-Crisis World

The Covid-19 pandemic has changed customer behavior and spending patterns across industries and geographies with user confidence taking a dip and out-of-home activities hampered as a direct result. While some...

Rajarshi Choudhuri
Rajarshi Choudhuri 28 August 2020
Read more
How to Leverage Your Video Content For Brand Building

How to Leverage Your Video Content For Brand Building

Building a brand is about creating a story. In today’s world, the best medium for telling stories is through video content. Words and pictures alone cannot convey the same message that a poignant video can. With a...

Adrian Brito
Adrian Brito 27 August 2020
Read more
Shopper Behaviour Has Pivoted – But Has Your Email Marketing? Exploding the Myths of Email in Covid-19

Shopper Behaviour Has Pivoted – But Has Your Email Marketing? Exploding the Myths of Email in Covid-19

As we always say to critics of email; if you think it doesn’t work, it’s because you’re not doing it right. Here are 9 things you can do right now as retail gets back to some kind of normal, that will get results. ...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 27 August 2020
Read more
Why Covid-19 Could Turn Marketing Into a Remote Working Sector

Why Covid-19 Could Turn Marketing Into a Remote Working Sector

In this article, Chris Stappard, Managing Director at Edward Reed Recruitment, takes a look at the reasons why Covid-19 might have transformed marketing into a remote working sector.

Chris Stappard
Chris Stappard 26 August 2020
Read more
How Headless Commerce is Redefining Selling for Manufacturers?

How Headless Commerce is Redefining Selling for Manufacturers?

To build strong, digital customer experiences, manufacturers require agile architecture. Headless commerce is the solution. Dietmar Rietsch, CEO of Pimcore, describes how headless commerce provides the freedom that...

Dietmar Rietsch
Dietmar Rietsch 26 August 2020
Read more
11 Simple Email Marketing Strategies to Skyrocket Your Growth

11 Simple Email Marketing Strategies to Skyrocket Your Growth

Email marketing is an approach where businesses can have a spontaneous, one-to-one, and personalized connection with their customers.

Evie Harrison
Evie Harrison 25 August 2020
Read more
High Time to Change the Strategies - A Few Tips for Healthcare Marketing during Pandemic

High Time to Change the Strategies - A Few Tips for Healthcare Marketing during Pandemic

Considering the area, community, and customer behavior is highly recommended to come up with exceptional marketing strategies in this pandemic situation.

Alexander Daniel
Alexander Daniel 25 August 2020
Read more
Benefits of Social Wall in Social Media Sports Marketing Campaigns

Benefits of Social Wall in Social Media Sports Marketing Campaigns

Wherever you go, people are always busy on their phones, especially social media. This is why, with more than 3.8 billion active users, Social Media has become more than just a trend. Whether it's sports...

carol sobers
carol sobers 24 August 2020
Read more
Why is Your Loyalty Scheme Still Card-Based?

Why is Your Loyalty Scheme Still Card-Based?

In retail, enticing customers to be loyal to your brand is the Holy Grail. However, in an increasingly mobile-centric world that has fundamentally changed the way consumers shop, do paper vouchers and plastic cards...

James Smithdale
James Smithdale 24 August 2020
Read more
Best Marketing Tools to Increase Conversion Rate

Best Marketing Tools to Increase Conversion Rate

The conversion rate usually defines the people who got converted and purchased your product out of the total number of people who visited your site. If we look at the other side of the coin, it proves your capability...

tanmayi arora
tanmayi arora 21 August 2020
Read more
Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

An unexpected outcome of Covid-19 on the advertising industry is the effect it has had on platform automated optimisations. Facebook and Google have fine-tuned their algorithms based on years of historical consumer...

Luke Judge
Luke Judge 21 August 2020
Read more
Brand Community Marketing vs Social Media Marketing

Brand Community Marketing vs Social Media Marketing

Social media marketing may seem like the be all and end all, but with changing algorithms and an increasing need for budget to reach your audience, it's getting harder. Brand communities offer a much better...

Howard Wilmot
Howard Wilmot 20 August 2020
Read more
Why PIM is a Game-Changer for the Data-Intensive Automotive Industry?

Why PIM is a Game-Changer for the Data-Intensive Automotive Industry?

Shashin Shah, the CEO of Pimcore Global Services explains how a robust product information management (PIM) platform can be a game-changer for the automotive industry by overcoming the challenges like reducing time-to...

Shashin Shah
Shashin Shah 20 August 2020
Read more
Private, Public or Hybrid: Which Type of Cloud is Best for Your Business?

Private, Public or Hybrid: Which Type of Cloud is Best for Your Business?

Each of the above-mentioned cloud computing solutions comes with different value propositions. Choosing between the three depends upon factors relating to their limitations and use cases. In short, the cloud...

Rick Rudolph
Rick Rudolph 19 August 2020
Read more
5 of the Most Effective Social Media Strategies You Need to Know

5 of the Most Effective Social Media Strategies You Need to Know

Looking for ways to improve your social media marketing results and boost your social presence? Try these five social media strategies and see the results.

Gaurav Sharma
Gaurav Sharma 19 August 2020
Read more
Ecommerce Retention Rates Post-Lockdown. How These 5 Sectors Have Fared.

Ecommerce Retention Rates Post-Lockdown. How These 5 Sectors Have Fared.

Whilst many online brands saw an increase in new customers during lockdown, have they managed to maintain them? We examine the acquisition and repeat data from 5 sectors to find out.

Angela Southall
Angela Southall 18 August 2020
Read more
Sonic Branding: How Gaming Companies Can Maintain Loyal Customers

Sonic Branding: How Gaming Companies Can Maintain Loyal Customers

With a surge in demand over the past few months, gaming companies are amassing new audiences in droves but how can these businesses convert these new users into loyal customers? One untapped opportunity for gaming...

Max De Lucia
Max De Lucia 18 August 2020
Read more
Visual Content: The Impact it Generates on Your Content Marketing Efforts

Visual Content: The Impact it Generates on Your Content Marketing Efforts

When we think of the content that grabs our attention the most, it is visual. It is engaging, appealing, informative and can take your marketing efforts to a whole new level. Let’s learn how visual content impacts...

Digital Pieces Team
Digital Pieces Team 18 August 2020
Read more
ArticlesRSS 2.0